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So Let’s fake it till we make it? TED talk by Amy Cuddy on importance of body language
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Page 1: I have a dream that i will make

So Let’s fake

it till we make

it?

TED talk by Amy

Cuddy on

importance of

body language

Page 2: I have a dream that i will make
Page 3: I have a dream that i will make

Check

Your

POSTURE!

Page 4: I have a dream that i will make

Are you

sitting like

this?

Page 5: I have a dream that i will make

Or like

THIS?

Page 6: I have a dream that i will make

Why is

POSTURE

important?

Page 7: I have a dream that i will make

OR why is BODY

LANGUAGE (or as

social

scientists call

it, NON VERBAL

COMMUNICATION)

important?

Page 8: I have a dream that i will make
Page 9: I have a dream that i will make

Nalini Ambady’s

research showed

that looking at 30

sec clippings of

muted doctor

patient interactions

will predict whether

the doctor gets sued

or not.

Page 10: I have a dream that i will make

Alex Todrov’s research

at Princeton

University shows that

judgement of political

candidates faces in

just one second

predicts 70% of the

outcomes.

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Cuddy’s area of

research is non-

verbal

expression of

power and

dominance

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Well, not exactly like this. But you get

the idea. See the dominance exerted

by non verbal expressions.

Dominance in

Animals

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Non verbal

expression

of

dominance

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Raising hands in a V, a classic pose

of dominance

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CAN SEE CONGENITALLY

BLIND

BUT

SAME ACTION

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So what do people do when they

feel powerless?

EXACT OPPOSITE

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Page 18: I have a dream that i will make

Usually woman

feel more

powerless

when

compared to

men

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So basically minds change

our bodies.

Do bodies change our

minds?

Page 20: I have a dream that i will make

YES

Page 21: I have a dream that i will make

HOW?

POWER POSING

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Powerful people tend to have HIGH

testosterone and LOW cortisol

TESTOSTERONE = Power hormone

CORTISOL = Stress hormoneIN A RANDOM EXPERIMENT WITH A

GROUP OF PEOPLE CHOOSING

EITHER OF THE POSES, SHOCKING

RESLUTS SEEN

Page 27: I have a dream that i will make

Testosterone increased from

the base level in high power

pose people.

Testosterone levels

dropped in low

power pose people

Page 28: I have a dream that i will make

Cortisol

increased in

low power

pose group

Cortisol dropped in

high power pose

group

Page 29: I have a dream that i will make

SO OUR BODIES DO EFFECT OUR

MINDS

BUT THIS WAS JUST A SMALL EXPERIMENT IN A

LAB, HOW WILL THIS WORK IN A REAL LIFE

SITUATION?

SAY FOR EXAMPLE, A JOB INTERVIEW

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DOES SITTING LIKE THIS IN AN

INTERVIEW HELP?

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NO.

Page 32: I have a dream that i will make

THIS IS HOW YOU ARE BEFORE AN

INTERVIEW

STRESSED

CLOSED

LOW POWER

POSES

Page 33: I have a dream that i will make

FIND TWO MINUTES

ALONE SOMEWHERE AND

DO THIS

TRY TO STAY IN A

HIGH POWER

POSE BEFORE

YOU DO

SOMETHING

IMPOTANT

Page 34: I have a dream that i will make
Page 35: I have a dream that i will make

RECAPBody language predicts important outcomes in

your lives.

Powerposing will help people to increase the

hormonal levels of testosterone and decrease

cortisol levels.

Find 2 minutes alone, try a power pose,

experience the differences.

Don’t fake it until you make it, fake it until you

become it.

Page 36: I have a dream that i will make

THANK

YOU

Try a power

pose today and

share science

Page 37: I have a dream that i will make

IMAGE CREDITS

Helga Weber @flickr.com

Jonny Wilkins @flickr.com

Alex Proimos @flickr.com

https://blog.bufferapp.com/improve-my-

body-language-secrets

Page 38: I have a dream that i will make

CREATED BY

P. VISHAL, IIT MADRAS

DURING AN INTERNSHIP

UNDER PROF. SAMEER

MATHUR, IIM LUCKNOW

WWW.IIMINTERNSHIP.COM