I HAVE 6 QUESTIONS FOR YOU!. QUESTION NO. 1: Do the following brands mean anything to you? Unilever, IKEA, Dr. Oetker.

I HAVE 6 QUESTIONS FOR YOU!

QUESTION NO. 1:

Do the following brands mean

anything to you?

Unilever, IKEA, Dr. Oetker

QUESTION NO. 2:Do you know what this is?Svetlana Tisma, Kroatien

GertJan Bosman, Holland

Rosario Briguglio Cameo, Italien

Ayca Tanturk, Tyrkiet

Daniela Emonts-Gast, Tyskland

Jean-Marc Drubay, Frankrig

Lucie Capova, Tjekkiet

Piotr Bobrycki, Polen

Gabriella Renner, Ungarn

Ann-Sofie Olausson, Sverige

Piotr Bobrycki@OETKER_PL

Ece Arol/Turkey/Dr. Oetker/TR@OETKER_TR, Lucie Capova/Dr. Oetker/CZ@OETKER_CZ, Daniela Emonts-Gast/Marketing/Dr. Oetker/DE@OETKER_NOTES, Heike

Eichhorn/Marketing/oetker/CH@OETKER_CH, [email protected], Lidia Jarocka/Marketing/Dr. Oetker/PL@OETKER_PL, Silja Meyer/Marketing/Dr. Oetker/DE@OETKER_NOTES, Gabriella

Renner/Marketing/Budapest/Dr. Oetker/HU@OETKER_HU, Susanne Teilmann/Denmark/Oetker/DK@OETKER_DK, Svetlana Tisma/Marketing/Oetker/HR@Oetker_HR, [email protected],

Gert Jan Bosman/Benelux/oetker/BE@OETKER_BE, Rosario Briguglio/Marketing/Cameo/IT@CAMEO, Jean-Marc Drubay/Marketing Epicerie/Ancel/FR@Ancel, Alex

Vanderauwera/Benelux/oetker/BE@OETKER_BE, Verena Bammert/Marketing/Dr. Oetker/DE@OETKER_NOTES, Marina Cinque/Marketing/Cameo/IT@Cameo, Ioan Cozma/Dr.

Oetker/RO@OETKER_RO, Igor Dolezel/Dr. Oetker/CZ@OETKER_CZ, Tony Eriksson/Sweden/Oetker/DK@OETKER_DK, Max Fock/Marketing/Cameo/IT@Cameo, Axel

Goerner/Benelux/oetker/BE@OETKER_BE, Klaus Groening/Sprzedaz/Dr. Oetker/PL@OETKER_PL, Monika Heimes-Poehl/Marketing/Dr. Oetker/DE@OETKER_NOTES, Katariina

Hovisilta/Finland/Oetker/DK@OETKER_DK, Ignac Jadanec/GF/Oetker/HR@Oetker_HR, Csaba Kálmán/Ügyvezetés/Budapest/Dr. Oetker/HU@OETKER_HU, Thomas Kehl/International Ost/Dr.

Oetker/DE@OETKER_NOTES, Olaf Cordts/International Ost/Dr. Oetker/DE@OETKER_NOTES, Zdenek Kvinta/Dr. Oetker/CZ@OETKER_CZ, Pirkka Peltoniemi/Finland/Oetker/DK@OETKER_DK,

[email protected], Cuneyt Sezener/Turkey/Dr. Oetker/TR@OETKER_TR, "Sabrina Torquato" <[email protected]>

QUESTION NO. 3:

What is the purpose of ICOM?

QUESTION NO. 4:

How many hours are you willing

to spend on a new bizz pitch?

QUESTION NO. 5:

Is your agency able to follow a

strategic direction?

QUESTION NO. 6:

Do you think it is a good idea to

have one global brand as a client

in ICOM that can get us close to

many other world wide brands?

IN 2006 TGB IS RUNNING IN FOLLOWING

COUNTRIES:Finland will do EURO 500.000 in turnover in 2006 (4 mill.)

Sweden will do EURO 1 mill. in turnover in 2006 (9 mill.)

Czech. Republic

Poland

Norway

COUNTRIES PREPARING TGB FOR 2007:France estimates EURO 4 mill. in budget (50 mill.)

Slovakia

Netherlands

THE KEY WORDS FOR A

SUCCESSFUL GREAT BAKE: 1. Focus on the hole platform of partners - not only the sponsors.

2. The effects of synergy between the retail and the industrie is an

important and a necessary part of the marketing strategy for the industrie

to be sponsors for The Great Bake.

3. You have to believe in the concept to sell the concept: The great cause

of bringing families together while having spending a great time baking.

Follow the directions!

THE RESULT OF FOLLOWING

THE KEY WORDS IN DENMARK

IN 2005 (5 MILL.)

Money earned: EURO 1 mill.

Agency income: EURO 600.000

CAMPAIGN, 2006:

RESULTS, 2005:48% awareness

24% of the Danish

households were baking

THE GREAT BAKE IN FINLAND

“The good guy in the class”

SPONSORS IN FINLAND

GOLDEN SILVER PRONZE GOOD WILL AMBASSADORS

CAMPAIGN DESCRIPTION

TV PROGRAM

RECIPE PULL-OUT SUPPLEMENT

DRAWING CONTEST FOR SCHOOLS AND KINDER GARDENS

POS ACTIVITIES & RETAIL

CAMPAIGN CALENDER