I feel Slovenia – an open, daring and inclusive approach
I feel Slovenia –
an open, daring and inclusiveapproach
Why Slovenia needs a national brand?
I feelSlovenia:
Brandidentitysystem
Managing the brand:
persistence and cooperationare crucial
Fast moving stand still!The faster the environment changes, the more
you have to stand still to be faster.
Communicating the brand
There is no need to be creative with the brand, but rather in the use of the brand.
European basketball Championship finals
I feel Slovenia #MyWay campaign
Slovenia House at PyeongChang 2018 Olympic Games
Alpina hiking boots
EXPO Milan 2015
Main challenge?
How to get business on board