I am india- creds_presentation_2014_12_10_01

An introduction to our work

The Brand Experience People

Mumbai • London • Istanbul‘i-am’ associates

We design 360° customer experiences.

We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in:

Research & Insight

Brand Identity & Communications

Digital User Experience

Interior Design

Architecture Experiential Marketing

We design experiences that delight customers, build brand advocacy and deliver improved business performance.

We are ‘i-am’

‘i-am’ helped us develop a deeper and emotional connection to our customers and helped us improve our perception in the industry.”

Jetking wanted to be more than just an education and training facility. They wanted to be known as an institute of knowledge, harnessing a culture of continuous learning and development in pursuit of a better life.

‘i-am’ worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage.

Jetking are working with their franchisees to implement the new brand identity and visual language across their extensive network pan-India.

Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 1

Jetking Brand ManualVERSION 2.2


1.0 Brand MarkThe new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

Siddarth BharwaniHead, Marketing & Corporate Communications, Jetking

‘‘

Old Brand Mark


1.0 Brand MarkThe new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

New Brand Mark

Jetking

PPt. 2013

JetkingBetter people, better life

Jetking

TM JetkingBetter people, better life

JetkingBetter life

JetkingBetter life

JetkingBetter life

JetkingBetter life

TM

Jetking

Jetking

Jetking

Jetking

Infotrain

Infotrain

JetkingBetter life

Corporate Stationary and Merchandise

Jetking Editorial

Brand Collateral

Posters & External Signage


7.2 Collateral : PostersSample poster design layouts using the graphic elements.


7.2 Collateral : PostersSample poster design layouts using the graphic elements.

External Facade

Jetking App and Icon

JetkingBetter life

TM

TM

© All rights reserved www.jetkinginfotraim.com

JetkingBetter life

Find a course

View time table

View Module

View Module

The term hardware translates to the different physical components of the computer that includes – motherboard, RAM, hard drives, processor, screen, printers etc. Similarly, networking is the link between two or more than two computers and is done to facilitate the sharing between multiple computers. To become a professional in hardware and networking one needs to gain a lot of technical knowledge.Comput-er hardware & networking training courses have become prominent in India today, and a number of online as well as offline training institutes provide degrees or certificates in hardware and networking. The role of computers has influenced the professional and personal life of human beings and therefore the requirement of a hardware professional has quadrupled in the current scenario in India.

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Design of Website and Mobile Application

Uniform and Collateral


7.2 Corporate Merchandise & UniformsThe identity can be applied effectively across corporate merchandise. Ensure usage guidelines are followed during production.

JetkingBetter life


7.2 Corporate Merchandise & UniformsThe identity can be applied effectively across corporate merchandise. Ensure usage guidelines are followed during production.

JetkingBetter life

We are really happy with the brand identity and store interiors ‘i-am’ have designed and look forward to rolling out the format across Turkey.”Marketing DirectorVatan Notebook

Vatan is one of the largest and most forward-looking electronics retailers in Turkey. Vatan asked ‘i-am’ to create a niche retail format specifically focused on electronic notebooks.

'i-am' have developed the name, brand identity, physical environment and retail experience for the retailer. With an arresting and innovative new lifestyle-led approach to the window displays, the customer is immediately drawn into a highly interactive environment with an easy to understand and intuitive product display. Knowledgeable staff, wearing ‘i-am’ designed uniforms, are on-hand to help the customer find the perfect notebook for their lifestyle.

The initial test sites have proved a considerable commercial success for Vatan, showing strong sales and attracting new customers. Based on this, ‘i-am’ is constructing 25 new sites.

‘‘

Shop Front

Threshold

Product Display

Product Display

Avea is a leading GSM operator in Turkey that serves to 12 million subscribers in its 700 stores. Avea wanted to familiarise its customers to the values it added to the mobile communication world, one of the fundamentals of our times.

We set off understanding the value that mobile communication adds to life and focused on how communication language differs between lifestyle groups. We reflected Avea’s young, dynamic and innovative character throughout the store zones and colour palette. We defined employee personalities as well as he architectural and graphic language.

With its stronger customer experience, Avea decided to implement the new design to all service points.

‘i-am’ created an interactive environment that targets all our customers.”Marketing DirectorAvea

‘‘

Product Display

The ‘i-am’ team really understood our branding needs. A highly creative team with multi-sector experience, ‘i-am’ delivered a brand identity that significantly exceeded our expectations.’’Rajan SoniFounder, Axon Electronics

‘‘

Axon is a start up in the contract electronics manufacturing industry. They pride themselves in being reliable manufacturing partners to their clients, providing end-to-end integrated solutions as technical experts. The requirement was for a name and visual identity that was strong, confident, bold, and professional.

‘i-am’ created a bold and memorable name relevant to the industry. This was supported by a powerful, contemporary brand identity that carries a high recall value. The logo was derived from the symbol for a capacitor, a source of power. The identity allows for versatility in brand expression – from large scale to small scale applications on electronics.

The new name and identity is an ideal foundation from which the company can kick off and develop themselves into industry leaders.

(B2B Manufacturers of Electronic Components and Spare Parts)

Applications of Visual Identity

i-am’ are genius brand consultants and designers, they are the people we’ve been to consistently over the past 12 years. They have guided us, steered us and given us a huge amount of creative intelligence.”

Having previously worked with the team at Domus tiles in the review and development of their brand and sales process, it was great to reunite in the creation of this inspirational new showroom in the heart of Clerkenwell’s design district. Domus has provided a unique environment for clients to explore new ideas.

The overall design concept, that we’ve called ‘Back to Front’, was inspired by visiting the Domus warehouse in West London and their many suppliers in Northern Italy. The showroom itself has been returned to its foundations, stripped of artificial display walls and counters to reveal the body of this generous space.

Jon NeweyDirector

“

Brand Mark

Stationary

Vehicle Branding

Product brochures

Product Display

Describe the attributes of the project from the occupier’s perspective addressing, as appropriate, issues such as occupation density, flexibility and staff amenities.

The Clerkenwell showroom acts as Domus’ ‘London home’ and gives them a real place and status within the design community. The design of the showroom has given Domus a huge advantage; shown in the increased number of visitors (over 5,500 people in less than a year).

This increase of footfall has had a direct impact on Domus’ sales figures, making them increasingly more profitable. The Clerkenwell showroom provides both a social and commercial benefit.

The Domus Clerkenwell showroom is an enormously flexible space. While functioning as a showroom and office facility, it has also been able to hold a number of important events to the local community. During Clerkenwell Design Week, Domus hosted a three day long event which featured daily

lectures from some of the most influential people in tiling, stone work and architecture. The easily adaptable space created by ‘i-am’ associates means that Domus can host guests easily, in an enjoyable and inspiring environment.

Richard Bull, Domus’ Specification Executive said of the Clerkenwell showroom, “It’s a first class, uplifting space. A place to be proud of, to meet clients in and even show-off to your friends. Not only is it much easier to showcase large format materials that are now more technical, more detailed and have more variation, it is such a wonderfully easy space to work with and around. Be it with visiting clients or designers, in small or large groups, everyone leaves with a lasting enjoyable experience. My effectiveness has increased 5-fold and it feels compelling”.

Effectiveness as a Workplace

The objective was to design a space where Kale Kilit could demonstrate its integrated security products and services to its customers. The customer experience was based on highlighting Kale Kilit’s innovative products.

‘i-am’ was inspired from the British artist Antony Gormley’s “Breathing Room III” that was exhibited at the White Cube Gallery. Rather than creating a standard showroom, ‘i-am’ have developed a giant labyrinth effect, and presented a customer journey which allows the customers to discover different experience zones.

Digital boards and transparent glass surfaces were used to create elements of surprise. Interactive screens gave customers the opportunity to design their own unique door through a digital interface.

A space was also created that could be used for exhibitions, seminars, and events, turning the environment into a social space as well.

Thanks to ‘i-am’ we now have a showroom with a WOW factor.”Sadık ÖzgürDirector

‘‘

We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact ‘i-am’ has had on our business.’’Hiren BhanuChairman, New India Bank

By working closely with a very ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank's workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board's expectations and has been warmly received byboth customers and staff.

‘‘

Brand Mark in English: Shortened Name Version

New Brand Mark

Brand Mark in English: Shortened Name Version

New India Bank

Old Brand Mark

Bank Cards

Brand Identity: Colour Application to recommended Logo

Brand Identity: Colour Palette

Identity: Chosen Options

New India Bank Identity: Option 1 New India Bank Identity: Option 2 Descriptor Variations

New India Bank Identity: Option 3 Descriptor Variations New India Bank Identity: Option 4

Typography: Refining the chosen LogotypeFurther Brand Development: Logo Weight Option Exploration

Further Brand Development: Logo Design Exploration Further Brand Development: Typestyle Exploration Further Brand Development: Four prefered typestyle optionsFurther Brand Development: Identity Working Options

New India Co-op Bank Ltd.Brand Identity Design DeveloopmentIncluding workings and colour development11th March 2009 Originalbold optionpresentedin India Original typography optionpresented in India

New redrawn versionmore personalised unique typography

Chosen Logo Icon: As presented in India Chosen Brand Identity: As presented in India Lighterversionof the samemark

New India Bank Identity: Option 1 New India Bank Identity: Option 2

New India Bank Identity: Option 3New India Bank Identity: Option 4

Identity: Option 1 Identity: Option 2

Identity: Option 1 Identity: Option 2

New India Bank: Recommended Identity New India Bank: Recommended Identity Reversed

Corporate Colour Palette

Supporting Colour Palette

New India Bank: Recommended Identity Colour ReversedNew India Bank: Colour Application to recommended Identity New India Bank: Colour Application to recommended Identity

New India Bank: Recommended Logo

New India Bank: Recommended Identity Colour Reversed

New India Bank: Recommended Identity New India Bank: Recommended Identity New India Bank: Recommended Identity

Credit Cards:Option 2


New India Co-op Bank Ltd.

Credit Card Design Develoopment

11th March 2009



New India Bank Exterior Signage: Internally Illuminated lightbox New India Bank Exterior Signage: supporting bannersNew India Bank: Recommended Identity





Credit Cards: Credit Cards:Option 8

S I L V E R C A R D G O L D C A R D

E L I T E C A R D T R A V E L C A R D

E L I T E C A R D



E L I T E C A R D

SPEND & SAVE SPEND & SAVESPEND & SAVE SPEND & SAVE



E L I T E C A R D

SPEND & SAVE SPEND & SAVE



E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D


New India Bank

Corporate Stationery: Letterhead, Compliment Slip & Business Card

W I T H C O M P L I M E N T S

New India Co-Op. Bank Ltd.Corporate OfficeA.V. Nagwekar Marg,Prabhadevi, Mumbai - 400 025.

tel +91 66264603fax +91 66157302email info newindiabank.orgweb www.newindiabank.org




tel +91 66264603fax +91 66157302mob +91 9820419474email hirenbhanu newindiabank.orgweb www.newindiabank.org

Hiren BhanuVice Chairman

Stationary

Corporate Stationery: Letterhead, Compliment Slip & Business Card

W I T H C O M P L I M E N T S






tel +91 66264603fax +91 66157302mob +91 9820419474email hirenbhanu newindiabank.orgweb www.newindiabank.org

Hiren BhanuVice Chairman

Posters

Colour Coded Poster Layouts

your

homelife

your

familylife

yourpersonal

life

yourworking

lifeMaking yourdecisions in life

easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier


your

homelife

your

familylife

yourpersonal

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yourworking


easier

Website

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

home

about us

services

products

contact

Website Home Page: Option 2

search go

solutionsthat make sense

financial

Just pop into one of our branchesor give us a call

fresh!

Shop Front Before & After

Shop Front

Cashier Desks

World’s trustedrealty experts

An ISO 9001:2008 Certified CompanyOver 40,000 satisfied customers 14 studios across 10 cities in India2 international offices in Dubai & Singapore Great investment advice and insight

‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’Amit MaviFounder, BOP

‘‘

BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal.

For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge.

‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand anda sales lounge that incorporates new technologies and allows greater product engagement and comfort.

This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.

New Brand MarkOld Brand Mark

Premium Brand Mark

BOP 7

This is our premium Brand Mark and it

must be printed in specialty colour at

ALL TIMES - Pantone 871 C. NO replacement colour, tint or colour

match must be used at any time.

Premium Brand Mark Colours

PANTONE871 C

The BOP Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

With Compliments

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,

Amit MaviFounding Partner



91 120 4195555

opgroup.in

World’s trusted realty experts


Gaurav MaviFounding Partner


T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in





Corporate Stationary

With Compliments



Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,




91 120 4195555

opgroup.in



Gaurav MaviFounding Partner







Magazine Advertisement

Print Communication

Premium Welcome Pack

BOP 40Merchandising - Premium Welcome Kit

Advertisement

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

vestment


Home Company Projects Builders Knowledge Blog Contact

Call 9560891830Toll-free 1800-102-5055, SMS ‘BOP’ to 56677

looking to invest?want to secure your future?want the best deal?then look no further, talk to usIndia’s leading real estate consultants

CommercialResidential

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Our Clients

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NameBOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over

the last 5 Years, BOP has successfully worked towards establishing itself into

About Us Testimonials

“I would recommendBOP Group to everyone

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam massa lorem, sollicitudin a vehicula sed, dictum ut justo. Aliquam a neque odio, in mattis velit.

Property Title


Property Title


Property Title


Property Title

Vehicle Graphic Application

BOP 57Signage on Vehicles

Shop Front

Retail Lounge: Approach Retail Lounge: Entrance

Entrance

The Sales Lounge: Arrival

Threshold

The Sales Lounge: Host & Lounge

Consultation Area

The Sales Lounge: Interactive Lounge

Premier Lounge

Premier Suite: Seating option 2-a

Lee Broom Parq Life Cofee table

Premium Wing Back Chairs

‘‘

Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.

‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand.

‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.

We needed brand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’Marketing Director, Panchshil

Panchshil Endorsement Structure

CORPORATE PARKS 5 STAR HOTELS RESIDENCES

Developed by

by Philippe Starck

Brand Mark

Divisional Hierarchy for internal reference

Divisional Hierarchy

Corporate Stationary

Corporate Brochure

Property Brochures

Advertisements

Office Experience Diary & Folder

Branded Products and Packaging

London

‘i-am’ associates

66 Leonard StreetThe Old School HouseLondon EC2A 4LW

+44 (0)20 7613 4114

Freya [email protected]

Istanbul

‘i-am’ istanbul

Serdar Ekrem Sokak5/2 GalataIstanbul

+90 212 252 99 40/45

Selin [email protected]

Mumbai

‘i-am’ mumbai

4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052

+91 22 26487302

Udit [email protected]

We would love to hear from you...

I am india- creds_presentation_2014_12_10_01

Business

brand collateral

new jetking brand mark

new brand identity

brand advocacy

brand personality

brand experience people

happy withthe brand

jetking app