I am Ariel. Thank you for downloading this eBook.€¦ · I came to working online later in life, or as a friend says, I am from the time before computers. It has indeed been quite

Hello!

I am Ariel. Thank you for downloading this eBook.

I came to working online later in life, or as a friend says, I am from the

time before computers. It has indeed been quite a learning curve.

And, it has been one exciting ride to create a home business and watch

it grow.

Why did I write this? So that it will help you scale up your home

business with even more success.

And, not have to go through the embarrassing results I experienced;

she says as her face turns red just thinking about it!

In this age of social media, it is helpful to get across what your business

does, but more importantly?

The value you are bringing to the marketplace.

What problems is your business solving?

As Ray Higdon says:

Positive Attention + Positive Connection = Positive Results.

Because we all know it is not the platform that we choose to use, but

rather the value and connection we bring that is vital to your success.

So knowing that, here is what you will find in this book:

How to Get More Views on Facebook

How to Find Targeted People for Your Niche

How Often Should I Post on Social Media

How Not To Be Spammy Pammy

How To Write Great Headlines/ Titles

Waiting for Perfection

Problem Solving is Your Goldmine

So let’s dive in!

HOW TO GET MORE VIEWS ON FACEBOOK

We all want to know how to get more friends and views on Facebook. It

is the cornerstone of getting more people to see our service or

opportunity.

So what is the magic to make that happen?

Simply said? It is consistency, persistence and patience.

My mentor has drilled that in my head. I even see those words in my

sleep!

It is so vital to your business success.

Being consistent is the only way people will get to know, like and trust

you.

So what does that look like and mean?

Every day consistently, you add 15-25 new friends

Every day consistently you comment on 15-25 posts from other people

on their profile pages.

Every day consistently you post 1-3 times per day.

Every day consistently you respond to everyone who commented on

your posts.

It is called social media for a reason! To be social!

Interact and build relationships.

NEXT…

HOW TO FIND TARGETED CUSTOMERS

FOR YOUR NICHE

Do these steps to find targeted customers

for your niche:

1. Know that not everyone will be a customer. So, narrowing your

approach to a specific demographic gives you a higher ratio of

response.

2. Identify the needs of your perfect customer.

3. Go to the groups where your customer would be, ie, if your product

is weight loss, find weight loss groups on Facebook.

4. Listen to what potential customers are saying and asking questions in

those groups.

5. Start commenting on those posts so that you can be known, liked

and trusted.

6. Solve the problem that your targeted customer has by contacting

them on Messenger.

And now…

HOW OFTEN SHOULD I POST

ON SOCIAL MEDIA?

This is such a great question.

So many of us really want to know what the rule of thumb is on this. I

know for me; I had no idea that OVER posting could be a detriment.

Please note that each platform has different requirements for the most

positive visibility and outcome.

Here are some guidelines:

For Facebook it is recommended that you do not post more than 3 to 5

times per day.

For Instagram, you can post 10 times per day on your story. For just the

timeline no more than 1-3 times per day.

Again, more about your personal life than business. And mix up mostly

with video since Instagram is video based.

For Twitter it is recommended that you post maximum of 5 times per

day.

For Pinterest, the minimum is 5 times per day, the max is 10 times daily

For Linkedin, it is recommended no more than 5-7 per week, otherwise

Linkedin will actually start hiding your feed.

For TikTok, it is ok to post up to 3 times per day

Here is a bonus! This is a REALLY important rule of thumb for whatever

platform you use!

BONUS!

For every ONE business post, you put up 2 posts that

are either informational, motivational or are about your

life.

Let’s move on…

HOW NOT TO BE SPAMMY PAMMY

Isn’t it so off putting when you go to a page and all there is on the page

are links and ads? Or when someone keeps sending you links?

So we know that we don’t like that.

And if we don’t like it, others don’t either.

So let’s first define SPAM.

Nope, we are not talking about that meat in the can!

Here is Facebook’s definition of spam:

“Spam involves contacting people with unwanted content or

requests. This includes sending bulk messages, excessively

posting links or images to people's timelines and sending friend

requests to people you don't know personally. Spam

is sometimes spread through clicking on bad links or installing

malicious software.”

So when we say don’t be a “Spammy Pammy”, it means that we

don’t leave our business links in places that are unwarranted or

not requested.

For instance, on Facebook if you put your links in someone else’s

profile without being invited to do that, you are spamming. And

they have the right to then block you.

Also, if you have many links on your Facebook profile, Facebook

will cut down on the amount of people who can view your profile.

So, your business can be significantly harmed by using your links

improperly.

The rule of thumb is that when the link is requested,

then it is not spam.

And as my mentor taught us, when we use curiosity posts that is

much more impactful then sharing an unwanted link.

NEXT:

WANT ATTENTION AND VISIBILTY?

USE THESE ATTENTION GETTING TIPS FOR

TITLES & HEADLINES

According to Neil Patel, who is famous for his grasp of SEO, (Search

Engine Optimization) and blogging, says that 8 out of 10 people will

read the headlines, but out of that 8 only 2 will read the post!

WOW that is huge right? So what do we need to do?

Have you noticed why sensationalism has taken hold?

Because the titles immediately catch our attention and curiosity.

When you know it catches your attention that is one that will work for

others too.

Catchy titles are considered a vital piece to getting attention.

After all, a title/ headline will determine if we even choose to read the

post, right?

So what are the hallmarks of great titles to get attention?

Did you know that copywriters will spend 50% of their time on the title?

As John Caples wrote:“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”

Many experts like Ray Higdon and Eric Worre, suggest that we take our

cues from magazines.

Why? Because did you notice that those headlines are what sells the

magazine?

If you are concerned about weight loss and the headline is how to lose

5 pounds in 5 days, are you going to want to read the article?

Oh, for sure yes!

Here are some things to keep in mind to craft a get attention

headline/title:

1. Do you know who your target audience is? If so then you know

what they want and what they are looking for. So you tailor the

headline to where their pain points are. That creates curiosity

enough to read the post.

2. Then knowing your audience, and what they want, use that in

your headline as a benefit. If your audience is young mothers,

they might need to know how to lose their recent baby fat gain.

So the title could be “5 Tips to Lose Your Baby fat Gain.”

3. So always first, Identify the problem in your title .

4. Then make sure the sub heading talks about the solution

5. And always test your headlines! Because you want to figure out

what will convert into sales. And remember what worked last year

might not work this year, because it is no longer relevant.

Let’s move on.. .

WAITING FOR PERFECTION

I don’t know about you, but sometimes I used to get so obsessed with

perfection that it just stopped me in my tracks.

Do you know that feeling?

So here is the secret. Listen to this. It is the key...ready?

Perfection is never going to happen.

Yes gasp! It will not happen.

And if you are waiting for perfection, know what that means?

You will never TAKE ACTION!

Never taking action means you don’t really want to have a successful

business.

Why? Because successful people just DO, not think.

The best part of imperfection?

We all know how that feels. It makes us much more human. And we

learn from it and become more vulnerable and ready to take that

action step.

We know of so many famous people who did not wait for perfection

and indeed say their success was dependent on their imperfection and

failures.

Like Sara Blakely, the founder of Spanx. She failed miserably even with

her Law school board exams. Now she runs a billion-dollar company.

Harrison Ford did not become famous until he was in his 40’s.

Steve Jobs was fired from his own company! And we all know the

Cinderella story of then how Jobs led Apple to completely disrupt the

tech industry.

But what if he stayed in the mode of this must be perfect? They kept

failing up and creating and creating, until they found their magic key.

And this one is flabbergasting, ready?

Walt Disney was fired from his job at a newspaper because, get this,

the editor thought he lacked imagination!

JK Rowling, the incredibly prolific writer of the Harry Potter books, was

divorced on welfare and had a child to support.

She did not wait for perfection; she had no choice but to just jump in.

And still publishers turned down her manuscript! Can you imagine if

she waited for perfection, Harry Potter would not have tweaked so

many imaginations?

Embrace imperfection and failure, why?

That is how you become successful.

And no one is an expert when they get started right? Just like a toddler

we take that one step fall down and then get up again. Until we are

sturdy enough to walk.

If we don’t try despite the imperfection, we will never know the

success.

So I would like to urge you to put down the wall of perfection and

embrace the fact the first time you do something it might be quite

awful.

But the second time, it gets better, until finally step by step, it is good.

Do it, you are worth it!

After all progress is better than perfection!

And now this…

PROBLEM SOLVING IS YOUR GOLDMINE

What does THAT mean?

Problem solving is your goldmine because once you solve a problem,

you have a customer.

Why? Because that person felt heard and validated.

As Zig Ziglar said:

People are looking for solutions and help. And you are the person

they are looking for.

So, the more people you help the more it helps your business grow.

And you gain a reputation for your service and caring.

So how do we do this?

1. Ask Questions

2. Listen to Answers

3. Present Solution

4. Present the Benefits

5. Call to Action (CTA)

Let’s go through each step.

1. Ask questions! This is so important, because how can we possibly

know what someone wants, if we don’t ask? For instance, one

question could be do you know anyone who is having back pain?

2. Listen to the Answers, oh yes the person says. I have been having

back pain for years, and i have tried so many things but nothing

works.

3. Present the Solution, oh my that must be so painful and

distracting to your daily life. I just used this product that you rub

on and I was so pleased the pain stopped so fast.

4. Present the benefits, so for me it was huge to not be so cranky

with being in pain all the time, my family is happier to be around

me and I get to be part of activities again . I sure did miss

participating. NOTE: everyone wants to know what is in it for

them, what are the benefits to them, not the ingredients of the

product! It is an emotional process when we buy. We feel

something and know it is going to change our lives in some way.

5. Call to Action (CTA) Let me help you order this product so that

you can also be out of pain and enjoy your life. Just click on this

link to purchase pain relief cream.

That is how easily you become the one who helps others and the solver

of problems.

Solving problems, it is the doorway to your success.

I hope the gift of this Ebook helps you on your journey to online

success.

Do stop by my social media and say hello!

I so hope this was of some value to you!

Oh do me a favor, stop by my social media links and say hello.

If there is anything I can help with, I am happy to answer

questions.

I wish you enormous success and overflowing joy

with your business.

And ps… look forward now to more great tips in your inbox!

In peace and gratitude, Ariel Harris

Written and created by Ariel Harris