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Table of Content
21. Introduction
2.Histroy Of Hyundai23. SWOT ANALYSIS33.1 Strengths33.2
Weaknesses33.3 Opportunities43.4 Threats44. Marketing Strategy44.1
Objectives44.2 Target Markets44.3 Positioning44.4
Strategies5Product5Price54.5 Marketing Communications54.6 Marketing
Mix5Product5Price6
Promotion6Place65. pr Strategy Of hyundai66. Hyundai services77.
MANAHEMENT
DETAILS----------------------------------------------------------------8
1. Introduction: The car at first glance resembles a styling
pastiche derived from Honda, Fiat, BMW and a few other
manufacturers, can easily be forgiven. Once inside the car and with
express orders to drive it, the styling puzzle tends to become a
lot less significant. And the adage about imitation being the most
sincere form of flattery springs to mind. This section takes you
through the marketing plan for Hyundai Pa. Hyundai Pa will bridge
the gap between Santro and Getz, giving customers more options
within the Hyundai family''. Hyundai Pa will be a hatchback aimed
squarely at the new Zen Estilo from Maruti. Hyundai is also said to
be working on a one-liter diesel engine for Pa, which may just
prove to be a good strategy to take on Maruti with. It will be a
true Value-for-money product and will be available in varied colors
suited to the Indian market.The companys under-development compact
car, code named project PA, will also be exclusively made and
exported from India. Hyundai exports Santro and Accent models from
India.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary
of Hyundai Motor Company, South Korea and is the second largest and
the fastest growing car manufacturer in India. HMIL presently
markets 20 variants of passenger cars in six segments. The Santro
and Pa in the B segment, Getz Prime in the B+ segment, the Accent
and Verna in the C segment, the Elantra in the D segment, the
Sonata Embera in the E segment and the Tucson in the SUV
segment.
Hyundai Motor India, continuing its tradition of being the
fastest growing passenger car manufacturer, registered total sales
of 299,513 vehicles in calendar year (CY) 2006, an increase of 18.5
% over CY 2005. In the domestic market it clocked a growth of 19.1
% a compared to 2005, with 186,174 units, while overseas sales grew
by 17.4 %, with exports of 113,339 units.
HMILs fully integrated state-of-the-art manufacturing plant near
Chennai boasts some of the most advanced production, quality and
testing capabilities in the country. In continuation of its
investment in providing the Indian customer global technology, HMIL
is setting up its second plant, which will produce an additional
300,000 units per annum, raising HMILs total production capacity to
600,000 units per annum by end of 2007.
2. History of HyundaiThe beginning of Hyundai Motor Company
dates to April 1946 when founder, Ju-Yung Chungestablished Hyundai
Auto Service in Seoul, South Korea at the age of 31 years. The name
Hyundai was chosen for its meaning which in English translates to
modern. The Hyundai logo is symbolic of the company's desire to
expand. The oval shape represents the company's global expansion
and the stylized "H" is symbolic of two people (the company and
customer) shaking hands.Hyundai Motor Company was founded by
Ju-Yung Chungand younger brotherSe-Yung Chungin December 1967. In
1968 the company entered into a contract with Ford motor company to
assemble the Ford Cortina and Granada for the South Korean market
and continued to produce them until 1976. Hyundai completed
construction of the Ulsan plant in six months and achieved the
shortest groundbreaking to first commercial production of any of
Fords 118 plants. The eight year journey provided Hyundai with
assembly knowledge, blueprints, technical specifications,
production manuals, and trained Hyundai engineers.3. SWOT
ANALYSIS
3.1 Strengths
The Quality Advantage: Hyundai owners experience fewer problems
with their vehicles than any other car manufacturer in India (J.D.
Power IQS Study). The Santro was chosen the best in the premium
compact car segment and the Getz in the entry level mid - size car
segment across several parameters. This study measures owner in
terms of design, content, layout and performance of vehicles across
several parameters.
A Buying Experience like No Other: Hyundai has a sales network
of 250 state-of-the-art showrooms across 189 cities, with a
workforce of over 6000 trained sales personnel to guide our
customers in finding the right car. Our high sales and customer
care standards led us to achieve higher nameplate in the J.D. Power
SSI Study.
Quality Service across 1036 Cities: In the J.D. Power CSI Study
Hyundai scored the highest across all 7 parameters: least problems
experienced with vehicle serviced, highest service quality, best
in-service experience, best service delivery, best service advisor
experience, most user-friendly service and best service initiation
experience.The 92% of Hyundai owners feel that work gets done right
the first time during service. The J.D. Power CSI study also
reveals that 97% of Hyundai owners would probably recommend the
same make of vehicle, while 90% owners would probably repurchase
the same make of vehicle.3.2 WeaknessesCommodity Price Risks:
Hyundai commodity price risks to higher costs due to changes in
prices of inputs such as steel, aluminum, plastics and rubber,
which go into the production of automobiles. In order to mitigate
these risks, the company continues to attempts to enter into long
term contracts based on its projections of prices. In a volatile
commodity market, where your company gives top priority to ensuring
smooth availability of inputs, long term contracts are helpful.
They also help minimize the impact of growing input prices.
Conversely, long term contracts dilute the benefits, if any of a
decline in input prices.Exchange Rate Risk: The company is exposed
to the risks associated with fluctuations in foreign exchange rates
mainly of import of components & raw materials and export of
vehicles. The company has a well structured exchange risk
management policy. The company manages the exchange risk by using
appropriate hedge instruments depending on the prevailing market
conditions and the view on the currency.3.3 OpportunitiesLeading
Growth: As the market leader, company led the growth in the
passenger car sector last year. Hyundai sales went up 30% to 4,
72,000 units. This, as I said earlier, is the highest annual sale
since company began operations 20 years ago. Hyundai also gained
market share, mainly on account of its performance in the
competitive A2 segment where it increased its share from 40.3% in
2005-06 to 47.7% in 2006-07. The record sales performance was
reflected in the financials. Net Sales (excluding excise) grew by
31% to Rs 93,456 million. Operating Profit Margin increased from
0.8 % in 2005-06 to 4.7 % in 2006-07. Profit after Tax jumped 270%
to Rs 5421 million.3.4 ThreatsRisk Factors: In the course of its
business, Hyundai is exposed to a variety of market and other risks
including the effects of demand dynamics, commodity prices,
currency exchange rates, interest rates, as well as risk associated
with financial issues, hazard events and specific assets risk.
Whenever possible, we use the instrument of insurance to mitigate
the risk.4. Marketing Strategy
4.1 Objectives
First year Objectives: We are aiming for 5% market share of the
Indian market through unit sale volume of 100000.
Second year Objectives: We are aiming for 10% market share of
the Indian market.
An important objective will be to establish a well-regarded
brand name linked to a meaningful positioning. We will have to
invest heavily in marketing to create a memorable and distinctive
brand image projecting innovation, quality and value. We also must
measure awareness and response so we can adjust our marketing
efforts if necessary.
4.2 Target Markets
Hyundai Pas marketing strategy is differentiated marketing. Our
primary consumer target is middle to upper income professionals who
need true value for their money and comfortable ride in city
conditions. Our secondary consumer target is college students who
need style and speed.
Our primary business target is mid sized to large sized
corporate that want to help their managers and employees by
providing them a car for ease of transport. Our secondary business
target is entrepreneurs and small business owners who want to
provide discounts to managers buying a new car.
Each of the four marketing strategies conveys Hyundai Pas
differentiation to the target marketing segments identified
above.
4.3 Positioning
Using product differentiation we are positioning the Hyundai Pa
as the most versatile, convenient, value added car model for above
target market used. The marketing strategy will be focused on
promoting the car as economic car for the next generation.
4.4 StrategiesProductHyundai pa is fully loaded and will be sold
with 3 year warranty. We will also introduce a diesel/CNG/LPG
version of Hyundai Pa in the near future. Also the high end model
will have an option of GPS system.
Price
Hyundai Pas base model will be introduced at ex-showroom price
of 3 lakhs. This price reflects a strategy of
1) Attracting desirable channel partners
2) Taking market share from Maruti.
Distribution The Stockiest will represent 3 to 4 districts in a
State.
The Dealer will represent a district or main City.
The Sub-Dealer shall represent a particular area or taluka.
The booking agents will be individuals working on freelance
basis.
Marketing Communications
By integrating all messages in all media we will reinforce the
brand name & main points of product differentiation. Research
about media consumption, pattern will help our advertising agency
to choose appropriate media and timing to reach prospects before
& during the product introduction. Thereafter, advertising will
appeared on a pulsing basis to maintain brand awareness and
communicate various differentiation messages. The agency wills also
co-ordinate public relation efforts to build Hyundai brand &
support the differentiation message. To attract market attention
& encourage purchasing, we will offer a limited time,
registration & insurance. To attract, retain & motivate
channel partners for a push strategy, we will use trade sales
promotions and personal selling to channel partner.
4.5 Marketing MixProductFeatures:The all-new Hyundai Pa is fully
loaded with a range of exciting new features. It's a perfect
complement to your evolved tastes and lifestyle. And the best way
to take your driving pleasure to a brand-new high. European
Styling. Japanese Engineering. Dream-Like Handling.The new Hyundai
is a generation different from Getz and Santro design. Styled with
a clear sense of muscularity, its one-and-a-half box, aggressive
form makes for a look of stability, a sense that it is packed with
energy and ready to deliver a dynamic drive. Its solid look is
complemented by an equally rooted road presence andclass-defining
ride quality. New chassis systems allow for the front suspension
lower arms, steering, and gearbox and rear engine mounting to be
attached to a suspension frame. You get lower road noise and a
greater feeling of stability as you sail over our roads with
feather-touch ease.Price: Hyundai is expected to take Maruti heads
on with the pricing of their upcoming Hyundai Pa car. After
launching cars for the masses since so many years, Indias second
largest automobile manufacturer is now targeting the premium
segment with their latest model from the Hyundais stable. The
analysts predict the pricing of this premium hunchback to start
from Rs. 3 lakh.This price range would practically rip apart
Marutis offering in Zen Estilo, which is priced at a higher tag of
Rs. 3.5 lakh. Both the companies are known for their value based
offerings and Hyundai with their extensive service network and
brand reputation for making reliable cars should get the customers
nod over their competition.
The official pricing however is still not out. However, the
company is said to be studying the prospects of launching the base
model at the 3 - lakh price tag.
If they indeed do take the chance of pricing Hyundai at a
considerable lower price than Zen Estilo, they would quite likely
force the competition to rethink their strategy.
Promotion
Road Shows
The company plans to stage road shows, to display vehicles in
the pavilions during various college festivals and exhibition. This
car will appeal to youngsters more.
Television advertisementAdvertisements to promote and market our
product will be shown on leading television channels. Major music
and sports channels will promote and they will reach out to the
youth will be promoted through Star, Zee, Sony and Doordarshan etc
as it has more viewers.
5. PR STRATEGY OF SENTRO
Santro is a fine example of successful branding. It is a classic
example of successful marketing in Indian context. Santro was
launched in India in 1998. When Hyundai was contemplating its foray
into the Indian market, it was planning to launch a C segment car
(Accent). But however, Hyundai changed its strategy and launched
Santro in the tough small car market.
Santro is the Indian version of the successful Hyundai model
Atos. Hyundai was faced with lot of perception issues prior to the
launch of Santro. The issue was with regard to the country of
origin. Indians were unsure about Korean products especially
automobiles. Hence the first task was t o ensure that Indian
consumers develop a positive association with Korean car
makers.Second issue was developing a corporate image for Hyundai.
Since cars are high involvement product, customers will make a
choice looking on the maker, service support, spares availability,
quality etc. Hence the launch of Santro should also launch the
corporate brand Hyundai.Third issue was about the design of Santro.
Santro was designed to be a tall boy car and initial product
testing revealed that Indians did not like the tall boy design. So
the unenviable task for Hyundai was to make Indian consumers like
Santro.The fourth issue was the grip of Maruti on the Indian car
market. The B segment was dominated by Zen which has proved it to
be a reliable workhorse. Zen was the preferred and logical upgrade
to 800 and the car was considered to be the most reliable and
powerful in that segment. To convert the potential Zen users to
Santro was really a nightmare for any marketer.
After nine years of launch, Santro is facing its maturity stage
in its PLC. The sales have stagnated and price war from Maruti and
a slew of launches like Chevy Spark have hurt the sales of Santro.
Santro is also banking on price cuts and sales promotions to stay
afloat. Hyundai has recently launched a new brand i10 to take the
place of Santro. With the imminent launch of Tata's 1 lakh car in
2009, Santro may be used as a low priced flanking brand for i10 in
future.Santro is the best example of managing a product lifecycle.
Santro has managed to keep its market position by regular upgrades,
product changes, relaunches and repositioning. It has been
consistent in delivering excellent quality and functional
performance through out its life. The brand is still a preferred
upgrade for many middleclass car users.On this context, I wish to
cite a personal experience at the dealership experience I had while
choosing my car. I inquired about Santro aswellas Alto at
respective dealers in Cochin. While the Maruti dealers were
constantly following up with offers and schemes, I was surprised to
find that Santro dealer was least interested in making a sale.
Complacency has already crept in at the dealer points (my
perception). Understandably so because sales were happening without
much effort. As a marketing professional, I feel that Santro is
losing some 10 % sale because of this laidback approach of its
dealers.Santro still has lot of fuel to keep it going. But for that
Hyundai may have to keep the price down so that potential Alto
users can stretch a bit and buy Santro. There is a chance that with
the launch of i10, the focus on Santro will slowly decrease and
that is a bad news for all those who love this brand.6. Hyundai
services:
Authorized sales and services centers of Hyundai, India
Hyundai Service Website.
Hyundai Premium Assist.
Hyundai Warranty.
Privacy Policy Hyundai Motor Finance.
7.Management Details:
Vision and Mission
Many organizations have attempted to redefine the business they
are in, or even streamline their growth in a specific direction.
The merger of Brooke Bond with Lipton India, the Glaxo Health Food
Division being sold off to Heinz, the takeover of Timesbank by HDFC
or the take over of Kelvinator by Whirlpool are some recent
examples of organizations which have perhaps done some serious
"soul-searching" and taken bold strategic decisions. An interesting
trend in recent times is that companies have begun to define their
"Vision/Mission Statement". A mission statement articulates the
philosophy of the company with respect to the business in specific
and society in general. Once the mission statement of the company
is finalized and adapted, it provides a readymade guideline to
employees of the organization about its principles, policies and
practices.
It is important here to distinguish between "vision" and
"mission" for the organisation. Vision is often referred to as
"skyhooks for the soul". In fact, vision is that igniting spark
that can inspire and energise people to do better. The focus of
vision is to reach out hungrily for the future and drag it into the
present. To quote Tom Peters, "Developing a vision and living it
vigorously are essential elements of leadership". The latest trend
in many organisations is to apply the "VIP" approach i.e. "Vision
Integrated Performance."
Reason for BeingThis is the soul-searching activity, where the
organisation tries to answer the critical questions like `why are
we here' and 'where are we today'? This analysis of the present is
essential, because it provides the true picture of today from where
we begin the journey towards the future.The vision is a compelling
but not controlling force that shows us where we want to be. To
quote KWAN 'JZU (3RD CENTURY BC), "When planning for a year, sow
corn; when planning for a decade, plant trees; when planning for
life, train and educate men". Once the vision statement has been
conceptualised and indicates the direction the organisation is
heading for, and then we work towards the mission which basically
includes the performance parameter. This also encompasses quality,
service orientation, cost-effectiveness and such specific
variables.
Hyundai Motor Company Company Profile
South Korea's leading carmaker, Hyundai Motor produces compact
and luxury cars, SUVs, and minivans, as well as trucks, buses, and
other commercial vehicles. The company re-established itself as
South Korea's leading carmaker in 1998 by acquiring a 51% stake in
Kia Motors (since reduced to about 34%). Selling cars in the US
since 1986, Hyundai started selling its heavy trucks stateside in
1998. Hyundai's models for the North American market include the
Accent and Sonata; models sold elsewhere include the GRD and Equus.
Through its Hyundai WIA subsidiary, it also manufactures machine
tools for metalworking applications, such as horizontal machining,
turning, and vertical machining
Hyundai Corporation, Koreas leading general trading house,
provides international trade and distribution services for a wide
range of products, including steel, heavy machinery, ships,
industrial plants, automobiles, electrical and electronic
equipment, and basic commodities.
In addition to export and trading, Hyundai Corporation has
achieved remarkable success through investing in energy resource
development projects in Asia and the Middle East.
Hyundai Corporation has 34 years of experience in global trades,
solid financing capabilities, and unparalleled regional and local
expertise through our network of nearly forty offices
worldwide.
In recent years, Hyundai Corporation has further diversified its
business portfolio by expanding into new businesses. Notably, it
has become a world-class player in the shipbuilding industry by
establishing Qingdao Hyundai Shipbuilding, a Chinese subsidiary
specializing in the construction of mid-sized commercial vessels.
Hyundai Corporation is also working with select partners to bring
Hyundai-branded electronics and other consumer products to
households worldwide, and has seen remarkable growth in the sale of
mobile phones, digital cameras, and home audio/video systems.
At the end of 2009, Hyundai Corporation became an affiliate of
Hyundai Heavy Industries, the worlds undisputed leader in
shipbuilding, heavy equipment, and emerging technologies such as
solar and wind power. Hyundai Corporation is now well-poised to
become one of the worlds top solutions providers for any number of
commercial and industrial needs, with resources, sector and
regional expertise, and individual talents second to none.
Hyundai Corporation, Koreas leading general trading house,
provides international trade and distribution services for a wide
range of products, including steel, heavy machinery, ships,
industrial plants, automobiles, electrical and electronic
equipment, and basic commodities.
In addition to export and trading, Hyundai Corporation has
achieved remarkable success through investing in energy resource
development projects in Asia and the Middle East.
Hyundai Corporation has 34 years of experience in global trades,
solid financing capabilities, and unparalleled regional and local
expertise through our network of nearly forty offices
worldwide.
In recent years, Hyundai Corporation has further diversified its
business portfolio by expanding into new businesses. Notably, it
has become a world-class player in the shipbuilding industry by
establishing Qingdao Hyundai Shipbuilding, a Chinese subsidiary
specializing in the construction of mid-sized commercial vessels.
Hyundai Corporation is also working with select partners to bring
Hyundai-branded electronics and other consumer products to
households worldwide, and has seen remarkable growth in the sale of
mobile phones, digital cameras, and home audio/video systems.
At the end of 2009, Hyundai Corporation became an affiliate of
Hyundai Heavy Industries, the worlds undisputed leader in
shipbuilding, heavy equipment, and emerging technologies such as
solar and wind power. Hyundai Corporation is now well-poised to
become one of the worlds top solutions providers for any number of
commercial and industrial needs, with resources, sector and
regional expertise, and individual talents second to none.
1) Headquarters
Sales Segment : 8Divisions(Electrical and Mechanical Systems,
Automobile and Ship, Steel I, Steel , Chemical, Strategic Business,
Green Energy, Global Works)Support Segment : 3 Departments(Finance
and Accounting, Corporate Strategic Management , Corporate General
Administration)
2) Overseas Offices (Total : 36)
America: 7Europe : 3Middle-East and Africa : 7Russia and the CIS
: 4Asia and Oceania : 18
3) Subsidiaries : 3Qingdao Hyundai Shipbuilding (Qingdao, China)
POS-Hyundai Steel (Chennai, India) PT. Inti Development (Bekasi,
Indonesia)
(As of April, 2011)
Headquarters : 290Overseas Offices : 62Total : 352
2010
2009
2008
2007
2006
111.7
111.7
111.7
111.7
111.7
3.6
2.6
2.8
1.7
1.1
3.1
1.8
2.2
1.3
1.0
Autos, Ships, Plant & relevant materials, Electric &
Electronic products, Machines, Parts, Petrochemicals, Metal and
Steel Products, other commodities.
Petroleum, Coal, Steel, Aluminum, Nonferrous Metals, Electronic
and Auto Parts, Machines and Parts, other export-use raw materials
and facility materials.
Current Projects : Oman LNG, Ras Laffan LNG in Qatar,Drayton
coal mine (Australia), 11-2 Gas Block in Vietnam, Yemen LNG Bio
Resources : Plantation in Primorye (Russia), Biofuel Production,
etc. Green Energy : Photovoltaic System, Wind power generation,
etc.
Shipbuilding Business, overseas marketing support for domestic
small and medium companies, real estate development business(i.e
Industry Complex Development in Indonesia), Distribution and
etc.
Organisaton structure
Hyundai CSR
Hyundai Corporate Social Responsibility
Corporate Social Responsibility(CSR) has become the key issue in
company-society relations. CSR has taken a position of the core
pillars of Hyundai Motor as the company strives to establish a new
Sustainable Business Management System based on its five primary
business principles.Hyundai Motor Company does not see itself as a
mere profit-making entity. It is a Contributing member of global
society based on the responsible corporate citizenship. It is one
of the main purposes to make a better world in close cooperation
with all people and groups, including stake holders, employees,
customers, shareholders, suppliers, and local communities in the
world. Specifically in April of 2007, Hyundai Motor announced its
socially responsible management plan to fulfill its responsibility
to global society.
Hyundai Motor socially responsible management covers three
conceptual areas : economic responsibility, social responsibility,
and environmental responsibility.
Corporate social responsibility covers three areas: trust-based
management, environmental management, and social contribution.For
trust-based management, we will focus on enhancement of labor
relations, mutually beneficial cooperation with suppliers, ethics
management, and transparent management. As for environmental
management, we will proactively respond to global trends and
regulations related to the environment. For social contribution, we
plan to enlarge our capacity and obtain expertise to effectively
carry out global social contribution projects and participate in
volunteering programs to contribute to development of local
communities.
In 2007, a year dedicated to global social contribution, Hyundai
Motor Company prepared its infrastructure to execute corporate
social responsibility , as well as social contributions. It
established the 'Hyundai Motor Global CSR Network' with primary
production and sales subsidiaries around the world, and will
establish a network covering all its subsidiaries worldwide, by
continuously extending the network. Hyundai also laid foundations
by promoting global CSR (Corporate Social Responsibility)
activities, and by developing and opening the 'Global CSR Web site'
for information exchange.)
History
Hyundai Accent car used by the Greater Chennai Police.
Hyundai Santro Xing/Atos Prime is made only by Hyundai Motor
India Limited.
Hyundai Motor India Limited was formed in 6 May 1996 by the
Hyundai Motor Company of South Korea. When Hyundai Motor Company
entered the Indian Automobile Market in 1996 the Hyundai brand was
almost unknown throughout India. During the entry of Hyundai in
1996, there were only five major automobile manufacturers in India,
i.e. MUL, HM, PAL, TELCO and M&M. Daewoo had entered the Indian
automobile market with Cielo just three years back while Ford, Opel
and Honda had entered less than a year back.
For more than a decade till Hyundai arrived, Maruti Suzuki had a
complete dominance and monopoly over the Passenger Cars segment
because TELCO and M&M were solely Utility and Commercial
Vehicle Manufacturers.
HMIL's first car, the Hyundai Santro was launched in 23
September 1998 and was a runaway success. Within a few months of
its inception HMIL became the second largest automobile
manufacturer and the largest automobile exporter in India.Hyundai
Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai
Motor Company (HMC), South Korea and is the largest passenger car
exporter and the second largest car manufacturer in India. HMIL
presently markets 6 models of passenger cars across segments. The
A2 segment includes the Santro, i10 and the i20, the A3 segment
includes the Accent and the Verna, the A5 segment includes the
Sonata Transform and the SUV segment includes the Santa Fe.
HMILs fully integrated state-of-the-art manufacturing plant near
Chennai boasts of the most advanced production, quality and testing
capabilities in the country. To cater to rising demand, HMIL
commissioned its second plant in February 2008, which produces an
additional 300,000 units per annum, raising HMILs total production
capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian
customers with cutting-edge global technology, HMIL has set up a
modern multi-million dollar research and development facility in
the cyber city of Hyderabad. It aims to become a centre of
excellence for automobile engineering and ensure quick turnaround
time to changing consumer needs.
As HMCs global export hub for compact cars, HMIL is the first
automotive company in India to achieve the export of 10 lakh cars
in just over a decade. HMIL currently exports cars to more than 110
countries across EU, Africa, Middle East, Latin America, Asia and
Australia. It has been the number one exporter of passenger car of
the country for the sixth year in a row.
To support its growth and expansion plans, HMIL currently has a
307 strong dealer network and 627 strong service points across
India, which will see further expansion in 2010.
Jasvinder
Regional Sales Manager
Deepak
Regional Sales Manager
Manoj
Advertising Analyst
Anil Kumar
Promotion Analyst
Arpit
Promotion
Manager
Rakesh
Advertising
Manager
Ketan
Sales Manager
Mr. B.S Pai
Chief Marketing Officer