Hyundai PPT

Presented by:Presented by:Sapna kumawatSapna kumawat

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.

India is the fourth largest car market in Asia - recently crossed the 1 million mark.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian auto industry.

Hyundai Motor Company dates to April 1946 when founder, Ju-Yung Chung  established Hyundai Auto Service in Seoul, South Korea.

Hyundai Motor Company was founded by Ju-Yung Chung  and younger brother Se-Yung Chung  in December 1967. 

The name Hyundai was chosen for its meaning which in English translates to “modern.

The second largest car manufacturer and the largest passenger car exporter from India.

HMIL presently markets 33 variants of passenger cars across segments.

Hyundai has one of the most advanced research and development facilities that focus on state of the art product and design engineering and rigorous quality enhancement.

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OBJECTIVE

The company aims to achieve sustainable, profitable growth through the development of superior products, and customer-relevant technologies. The company’s top priority is achieving global competitiveness in an increasingly global environment.

CONSUMER TARGET

Middle to upper income professional.

College student.

WHO NEEDS…..

True value for their money and comfortable ride.

Style and speed.

HYUNDAI ACCENT.

HYUNDAI SANTRO XING.

HYUNDAI SONATA EMBERA.

HYUNDAI TERRACAN.

HYUNDAI TUCSON.

HYUNDAI VERNA.

HYUNDAI GETZ.

HYUNDAI ELANTRA.

STRATEGY OF HYUNDAI

MARKET STRATEGY PRICING STRATEGY

ENCIRCLEMENT ATTACK

POSITION DEFENCE

PRODUCT POSITIONING

P.O.D.(POINT OF DIFFERENTIATION)

PERCEIVED VALUE PRICING

WARRANTIES

STRENGTH. STRONG FINANCIAL POSITION.

. STRONG BRAND IMAGE.

. PRODUCT INNOVATION.

. THE QUALITY ADVANTAGE.

. QUALITY SERVICE ACROSS 1036

CITIES.

WEAKNESS

.UNAFFORDABLE FOR MIDDLE CLASS.

. COMMODITY PRICE RISK.

. EXCHANGE RATE RISK.

OPPORTUNITY THREAT

. CUT-THORAT COMPITITION.

. RISK FACTOR.

.BUSSINESS FACTOR.

. . LOAN FACILITY.LOAN FACILITY.

.. INDIAN RURAL MARKET. INDIAN RURAL MARKET.

. . LEADING GROWTH.LEADING GROWTH.

After making a foothold in the urban and semi-urban areas, Hyundai Motors now desires to grasp India's rural markets which are untapped by small car manufacturers so far.

HMIL has entered into retail partnership with several Indian financial institutions like HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank and Sundaram Finance.

HMIL has strategic tie ups with Syndicate Bank, Bank of India, Punjab National bank, Canara Bank, Bank of Baroda and Corporation Bank.

Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-09.

Hyundai Motor wins the ‘Manufacturer of the Year’ award at the NDTV Profit Car & Bike Awards 2009.

Indian Car Of The Year 2008.

Compact Car of the Year.

Car of the Year 2008 .

Small Car of the Year 2008.

Aaj Tak Viewers Choice Award.

JD Power Asia Pacific Initial Quality Study (IQS).