Hyundai Creta - DIGITAL STRATEGY

DIGITAL PROMOTION STRATEGY

HYUNDAICRETA

3 engine variants

1.6 Petrol and 1.4,1.6 Diesel

Electronic stability control

Vehicle stability management

Manual & Automatic (optional)

Hill-start assist control

THE CAR

THE COMPETITION

Nissan Terrano

Renault Duster Ford Ecosport

Maruti S Cross

Premium SUV

Feature Loaded SUV

Affordable SUV

SUCCESSFUL YOUNG GUNS

PREMIUM SUV FOR THE

POSITIONING (HYPOTHETICAL)

BRANDING (HYPOTHETICAL)

SUCCESSFUL YOUNG GUNS

PREMIUM SUV FOR THELiving the dream

STRATEGY TARGETS Stand out from the crowd of compact

SUV segment

Bring target audience toshowroom for test drive

Take competition head on

online excitement/engagement

Generate SNS engagment

India launch happens through the microsite

Exclusive launch content/info on official SNS pages

Preview content on SNS pagesAutomobile bloggers create the fever

Online test-drive contestsDirect mailer invites

Online test-drive feedback form that can be shared

Bring target audience to showroom for test drive

Online banners of Creta’s category-first features

Creta in ‘Raid-d-himalayas’ for SNS content

Stand out from the crowd of compact SUV segment

Carefully charted ‘comparo’ bannersAutomobile bloggers to talk about extra

features

Take competition head on

THE STRATEGY

Online excitement/engagement

Get more likes than competitionHigher consumer engagement than

competitionOnline consumer grievance

management

Generate SNS engagement

THE STRATEGY

STRATEGY REASONINGCompact SUV is the hot topic in current automobile scenario and hence it’s the best time to engage

Creta is the best product in the compact SUV category and hence needs to challenge category leaders

Creta is Hyundai’s entrance in the compact SUV segment, hence the strategy needs to be big

Creta yet hasn’t launched and the online community has already started to engage

The strategy needs to be

BIGGER. AGGRESSIVE. ENGAGING.

THANK YOU

YOGESH [email protected]

https://in.linkedin.com/pub/yogesh-potaliya/21/791/a97

INFO