HYUNDAI CARD MARKET ANALYSIS SITI ARINA SAFARINA – 1306420384 SORTA VERA SILITONGA – 1306357541 WILLIAM GUNAWAN – 1306357724 TJHIN TRIADI – 1306420421 YESA ARDIANSYAH YOZZY RIZAL
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HYUNDAI CARD MARKET ANALYSIS
SITI ARINA SAFARINA – 1306420384
SORTA VERA SILITONGA – 1306357541
WILLIAM GUNAWAN – 1306357724
TJHIN TRIADI – 1306420421
YESA ARDIANSYAH
YOZZY RIZAL
South KOREAN CREDIT CARD INDUSTRY BRIEF History
• Shinsaegae introduces credit card concept
1969
• Korean exchange bank introduce first credit card
1978
• Annual growth of 80% and total 100 million cards issued
2000
South KOREAN CREDIT CARD INDUSTRYCONSUMPTION PATTERNS AND TRENDS
Belgium
Netherlands
United Kingdon
Singapore
South Korea
United States
0 1 2 3 4 5 6
1.57
1.92
2.36
2.98
3.8
5.3
Average per Capita Card Issuance
Credit Card
Cash Discount
Interest Free Installment
Air Mileag
e Servic
e
Point
Cash
Credit Card Usage Credit Card benefit
South KOREAN CREDIT CARD INDUSTRYIT DEVELOPMENT
2000 2005 2006 2008 2009 20100
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
Internet Growth in South Korea
Users Population
*Internet World Stats
Internet Usage Data
Hyundai card m point
South KOREAN CREDIT CARD industryAttractive VS unattractive market aspect
1. Ability to personalize and customize market offering2. Global Reach3. 24 /7 Access4. Disintermediation
1. Bad Credit may occurs2. Too much / tighter competition3. Too much segmented card
Attractive
Aspects
Unattractive
Aspect
South KOREAN CREDIT CARD industrymarket share
Koomin16%
LG16%
Samsung12%
Hyundai10%
Shinhan9%
Others37%
Credit Card Market Share
Koomin LG Samsung Hyundai Shinhan Others
Market Leader : Have largest market share, maintain competitive advantage, keep learning basic needs of customer LG + Shinhan (merge)
Market Follower : Companies that not directly opposed market leader but following market leader strategies Hyundai Card
Market Niche : Companies that not opposing market leader, instead the company seeks small opportunities in specific segment Hyundai Card “Black Card”
Wigun
Shinhan Merged with LG
43%
12%
32%
6% 6% 3%
Hyundai Card Ownership Structure
General Electric KIA Motor Hyundai MotorHyundai Steel KAMCO Other
Hyundai cardat glance
2002 2003 2004 2005 2006 2007 2008 2009 20100.00%
5.00%
10.00%
15.00%
20.00%
Hyundai Card Market Share
Hyundai Card Product
Hyundai cardmarketing strategy – Customer segmentation
Hyundai Card SEGMETATION BEFORE 2012
Hyundai Card SEGMETATION AFTER 2012
Hyundai cardmarketing strategy – E-CRM
Design and gui upgrade
Online Themed malls Collaborative filtering
Hyundai cardmarketing strategy – promotion development
The GO LIVERPOOL PROJECT. IT SEND 4 KOREAN ROCK BAND TO UK TO GET INTERNATIONAL
EXPOSURE
Hyundai cardSegmentation
Segmentation process to divide market into distinct subset of customer with similar needs and characteristic that lead them to respond in similar ways to particular products offering and marketing program
MARKET SEGMENTAITO
N
DEMOGRAPHIC
GEOGRAPHIC
BEHAVIORAL
How market is segmented
Expanding social and economic
forcesImportant
trend toward micro
segmentation
Different customer
needs
Communication to market
Chance to Grow
Heterogeneous market
Why segmentation is needed
Hyundai cardFeature influence customer lifestyle in credit card industry
Cash Discount
Interest Free Installment
Air Mileage Service
Point Cash
Pre Auto Finance Service
Alternative for Cash PaymentPayment in Domestic and Foreign Currency
Hyundai cardFUTURE STRATEGY
Innovative product design
Hyundai cardFUTURE STRATEGY
Extended use strategy
Wigun
Booking InformationBooking information details - pyeolchyeojim Ticket open Tues, August 27, 2013 24:00 : Hyundai Card member subject line Booking Wed, August 28, 2013 24:00 : General Booking Ticket Price Standing nine minutes R, S reserved seat reserved R A Ticket price ₩ 121,000 ₩ 99,000 ₩ 77,000 Hyundai Card Discount ( 20%) 96,800 won 61,600 won 79,200 won Save 20% on a modern card payment ( four pieces per person limit , Gift Card purchases , impossible) Booking at 100% of points available for Hyundai Card M M Point settlement rules Hyundai Card Culture Project 12 The Killers Ticket Booking at the M point payment is only available on-site at the time of purchase does not apply. If more than the minimum 5000 points are available, the total payment amount of charge held in the M points are used 100% . ( However, the 10 -point increments ) M point of use , and complete the payment within 5 days of clear history modern cards are available on website . Corporate / Check / Debit / Gift / hybrid cards are accepted M points . Notes Modern card payment card acceptance at point of use , and M and M , respectively, point usage SMS ( Short Message Service ) is available . Card payment amount is charged using the M point deduction will be held after the modern card billing settlement date specified in the confirmation is possible. Yemaecheo Yemaecheo : Hyundai Card Finance Shop ( Gwanghwamun, Seolleung ) , Interpark (ticket.interpark.com) Contact: 02-332-3277
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