Hypocrisy DEFINATION OF DELUSION AND ONES WITH GOD

Begin forwarded message:From: Keith Taylor <[email protected]>Subject: path in to PG and first monthDate: October 1, 2011 11:23:05 PM GMT+02:00To: "[email protected]" <[email protected]>

----- Original Message ----- From: K.A.T <[email protected]>To: Jim Ryan Sent: Wed Apr 08 16:06:07 2009Subject: Congrats > > >  Hello Jim, > > We met briefly in 2005 at the airport in Nice,  France.   My name is  > Keith Taylor and I  was for a few years,  (2005-2008)  Senior  > Director of Payments for PokerStars. > >  I just wanted to sent you a note of congratulations on  yesterday's  > news.  I wish you and your team all the best in putting this chapter  > behind you and focusing on dominating again. > > Warmest Regards > >Keith Taylor   On 8-Apr-09, at 7:18 AM, Jim Ryan wrote:

Keith thank you. I do recall the meeting. I hope all is well where are you working these days. Best regards Jim  On 8-Apr-09, at 7:54 AM, K.A.T wrote:

Hello Jim,

 All is great with me.   I came back to Canada last year to finalize  custody of my daughter after being in St Kitt's or Costa Rica  essentially since  1997.   As you are a fellow Canadian,  I am sure you agree winters get old really fast here:(     I have been  consulting small projects with some of the major processors for International Solutions that I have a long history with.  MainlyStrategy for new markets or process refinements to have a better acceptance/conversion rates.     I did a short stint with one of the Major  Software Suppliers last year, but to be honest their operators/major suppliers processing initiatives are 180degrees different than what I believe in. I have always been against 'shortcuts"  in my career  and have find many groups get tempted with it and loss sight  of what processing is really all about in our business.    Now that my family situation seems to be coming to a close, I am looking for different projects  that would suit someone of my processing philosophy, experience and  knowledge base.    

 Wish you all the best KT      On 10-Apr-09, at 6:00 AM, Jim Ryan wrote:

Keith, I wished we had stayed in touch.  I just replaced our head of payments and fraud 30 days ago. Couple of questions, what is your experience with payment processing in Latin America and let me know more about your processing philosophy.  Lastly, if memory servers me correctly you arefrom Western Canada, where are you living now?Best regardsJim  

From: K.A.T <[email protected]>  To: Jim Ryan  Sent: Sat Apr 11 17:32:45 2009 Subject: Re: Congrats Hello Jim, 

1: I do not believe in Miscoding.  Besides all the legal risk, I simply believe you do not have to.  It is a lazy way for payment professionals to deal with the various scheme challenges   and does more harm than good in the med to long term.   At Stars the Payments team provided the Management there with options and programs that allowed them not to choose that path and I think it serves them well to this day.    2: I believe Payments if used properly is one of the greatest weapons against competition, whether it is protecting market share or acquiring market share from the territorial challengers.  Payment Strategy is something when practiced effectively has a massive effect on the operator and their competition.    3: I believe in developing unique solutionswith the payment suppliers to gain competitive advantages over the rivals.   Making it more difficult for competition to acquire efficiently or cost effectively.   4:  I believe that a strong focus should be in

improving cashier technology.     There is a lot of low hanging fruit can be picked up here and lowering the "Insult Rate” to players is something that everyone should be focused on and striving for.    5: I believe in treating payment suppliers like true partners, and only using suppliers that you would want to be your partners and not because you feel you have to or have no other options.     If they are not treating you like true partners they have no place in the cashier as they are touching your customers.   I have some experience with Latin America, it seems all the big groups currently are trying to work out solutions thatactually work there.       I am originally from Toronto but transplanted in the 90's to Vancouver.    I am currently living in West Vancouver.   All the best KT

 On 11-Apr-09, at 9:27 AM, Jim Ryan wrote:

Keith let's connect after Easter. I would be interested in exploring a project with you. Our philosophy is the same and that is key tome.  Please send me you phone number and I will call you early next week.  Regards Jim

Oct 2009

Hello Andrew,  Here’s what I would do suggest what to do next based on the data provided to you in our Meeting yesterday.

·           Continue to refine the data with BI and establish loss of revenue and loss of players and at what point you lose them.    

·         Get the error/insult data from the warehouse and start to analyze it

·         :Work with Product Team to review/refine process flow from players prospective for the various payment products.

·         Review process flows between your gateway and your suppliers and see how information is passed back and forth and how is that information used to streamline the players or your engines processing experience/performance.  

·         Work with your “key” suppliers to see where your players are dropping off and what can be done between you and them to enhance the players experience and increase successful deposits.

·         Based on above get the suppliers on board; suggest changes to impact performance supplier’s side and/or PartyGaming Side

·         Suggest tactics to increased the numbers ofplayers attempting to convert and successfully converting. 

·         Everyone in the payments food chain to adopt the following philosophy: “If that happened to me, how would I

feel?”

·         •Move focus from declines and abandonment to ‘Insult Rates’ “How many players did we insult today

·         •Drive-approach across all Payments, Product, Development, and Suppliers.

·         Assign Dev projects and prioritize accordingly

·         Execute

Microcredit Validation

I would suggest the following next steps.

·         Continue to work with BI to get more granular with the data.

·         Review the process flow between players, you and your suppliers.  How it works, what is done on all sides and how to make it more efficient

·         Review your limits structures

·         Review the Pending Cleared part of your credit system to why it is not used currently as effectively as it can be.

·         Review your current process for returns and return management

·         Based on the review suggest changes that would allow you to open up the system to provide your new and existing players the ability to use the methods instantly and maintain a comfortable level of bad debt.  

Based on the data provided to you and your team.  This particular solution is clearing not working and a major roadblock for growth both based on new players and extending life andincreasing deposited amount by existing players in your 2 Largest Markets.

I believe with a more efficient system Validation solution your growth rate in Canada and Germany alone would be increase by 20-30% and the deposit value for the lifetime of

those players would have a few hundred dollars added to it, at the same time lower your long term bad debt on these methods.

Again working more with BI can determine more precise numbers for both of those Key Indictors.   I am very conservative with my numbers above.

.  As Jim mentioned to me the other day "there's gold in them hills” I believe what I have shown you a "vein” but only one of many that are there.

Please look at the data provided to you. As mentioned in the meeting it is actually much worse. A significant portion of your players total transactional flow and experience is not beencaptured and not factored to the true approval and Insult rate for those methods. I guarantee you it is less than optimal

I estimate based on lack of strategy, focus,

conversion, cashier and supplier initiatives there is a loss of 100Mil/yr in Approved deposits from your players. I feel this number is actually low.

All of us have spoken quite opening about the team that is currently in place, it is clear they are not “gold” prospectors or let alone miners presently. I think there are many reasons for this, some themselves and others the tools that are afforded them.

Based on the meeting yesterday and my talks over 2 weeks with your people currently they do not even know what tools to ask for, how to ask for it, and MOST important how to get it from PG and the suppliers to be more effective in their positions and benefit the company. .

They are really good people that need guidance into what is and is not important and driven to execute based on vision, strategy and Mandate.

If you would like me to continue identifying the “gold” but more importantly how to turn into revenue for the company I would be interested in discussing a variety of different ways we could do this and not disrupt the current make up of the team.

If over the next few weeks/months you and Jim are thinking about changes within the team we could discuss this as well. I think it is important to gain focus on where the gold is and what is needed to mine it, as this will paint a clearer picture on structural and personal (if any) changes are required.

My preference to start would be to continue consulting for PG and see where this leads to base on how either my MGS or Poker stars arrangements were structured and we agree mutually to certain groups that are excluded from my services.

I have been quite clear to you and Jim and reached out to Jim a day after the settlement what I am looking for. I want to focus on giving PG a serious competitive advantage in the market when it comes to their payments. This

is not something that can be done as a off and on consultant that does not focus on you and your overall company vision.

It would limit my value to your group and I do not go from group to group that compete against each other consulting and it is not my interest to ever do that.

I believe in competitive advantages if I am on the operator side and focusing to help acquire and protect market share. That been said I get the feeling that you are unconvinced on whether or not I would be of tremendous value and will need a few weeks to mull it over. If this is the case I need to take seriously some other projects and offers that are coming to me, and this could conflict me with your company. I would like to thank you and Jim for the opportunity to come and work with some of your team the last 2 weeks, it was a very enjoyable experience for me and I hope they thought the same with me.

Best Regards

Keith Taylor

From: Keith Taylor Sent: 09 February 2010 09:11 To: Tod Martin Subject: FW: MC document As discussed> >

 From: Neil Erlick [mailto:[email protected]] Sent: 12 February 2010 15:58 To: Keith Taylor Subject: Volume Hey – really need to figure out what’s going on with the volume… as discussed, the new rates were conditional on you guys ramping up to $8M-$10M per month by February… this hasn’t happened. In fact, volume has decreased. I think we need to talk about implementing these new rates in March instead… seems only fair. Let’s discuss.

 Let me know. Thanks,  Neil ErlickVice President, Sales & MarketingOptimal PaymentsOffice: + 1.514.380.2746Fax: + 1.514.938.5618Mobile: + 1.514.947.7310 From: Keith Taylor To: Neil Erlick <[email protected]> Sent: Sun Feb 14 08:44:52 2010 Subject: RE: Volume  Hello Neil, Sorry for the delay in responding. To answer your question– really need to figure out what’s going on with the volume… as discussed, the new rates were conditional on you guys ramping up to $8M-$10M

per month by February… this hasn’t happened. In fact, volume has decreased. Where are we today? 1: We have settlement issues with Barclays that need to be sorted.  As far as I understand we still are chasing funds previously processed through you from them.2:We have issues with the Playtech Brands/ RISK Department working through Optimal with the current processes in place3: We have a problem currently with our routing and/or Optimal processing on PG’s account as compared to Playtechs approval rates  (attached supplied byYOU) I would advise that we solve the above issues one by one and once solved volume will come. It makes no sense for me to allocate more volume through the channel when 1: corresponding banking relationships issues holding up our funds up in transit.2:Our Playtech Brands are experiencing less that

100% service from their RISK teams based on current procedures in place.3:We figure out why we have a 38% approval rate with the PG Brands and Playtech brands have 68%(which is low BTW as well) Your comment I think we need to talk about implementing these new rates in March instead… seems only fair. Let’s discuss.  This is up to you,  I was not part of whatever deals you made in the past here. We have had our dance in the past on what I believe Optimal is when it comes to an competitive advantage and very quickly after I started at Stars,  the migration off of their platform had began. We also had  the dance when UIGEA happened and they attempted to hold on to Stars funds from the Wallet. We both know the results of both those initiatives and I am sure your group does not  want to go

through that with me again. I am a big boy and have come here with Open Eyes and relooking at Optimal with a clean slate willing to have my mind changed. .   Comments like above does not help change my mind on what I believe Optimal is.  Which is at best  Neutral in whether or not If I can have a competitive advantage using them.   I need all the Competitive Advantages here we can get to eat back  Marketshare.  Please show me what I am not seeing! Based on our approvals rates you provided for a month,  and god only knows how long they went on for,  that alone is  COMPETITIVE DISADVANTAGE.   I like you personally Neil,  and I always have. I’ve  had it mentioned by you that  Optimal wants to be a primary supplier on our platform and willing to do what it takesTo get volume and EARN primary status is very easy,    we solve the problems first before throwing

more volume at the problems.  . You help me solve problems I have with other suppliers, getting  more volume.    Today we have problems everywhere,  but particularly with Optimal,   that need to be solved together before we move forward.   I’ve  had it mentioned to me a couple of times about the relationship between Optimal and PG,  With Mitch, Marco,   Joel,  you with them and you with Andrew K,  Juan,  Neil and Jim ect.   All I can say about that, is I run Payments,  Risk and Game Fairness now.  My superiors bought me here to do that,  not to be told what to do. With regards to the others here in the past and how they believe Payments really works, #  all I can say,  is  it was sub-optimal at best and that is an understatement.An example is with the Approvals rates through you provided attached.   

 I look forward to this week solving the problems above and then moving forward.All the best KT    From: Jim Ryan Sent: 14 February 2010 11:15 To: Keith Taylor Subject: Re: Volume Interesting. Do you have a view why the Playtech acceptance rates are so better than our own? Regards Jim

 From: Keith Taylor Sent: 14 February 2010 12:01 To: Jim Ryan Subject: RE: Volume Yes, In a nutshell our processing and retry strategy is no strategy at all.  We light up quite a few issuers and the schemes fraud alerts as we look like what is known as a potential “violator” pattern.  

.     We have no BIN or MID profiling. We have no smart switching we have no real retry strategy based on change of status message from our partnersWe have no real conversion initiatives tailored to the players and what their issue truly is We send cards to acquirers we know will not approve and we try them automatedly 2 times with two different banks,  which has separate terminal and merchants IDs.  Network do not know this is PG,  it is Based on TID and MID’s.  The average players tries 2 times that chances are go to another 2 banks again with Merchant ID’s and Terminal ID’s,   many cards are getting locked down as it looks like stolen cards and is a potential violator pattern.  Than we try to convert these players to Entropay and the player goes through thewhole process and many of the cards are locked  down and they fail reducing our conversion rate.  Separately Entropay the issue is compounded by the cards that are not hostile but there could be another issue,  NSF for instance,   we try to convert them to Entropay to go

through the whole process and declined again. Instead of if we have a high probability chance that they decline for a card was NSF,   we pop up hello MR Customer would you like to use another card or use your bank account..  Increasing the case of happy customer converting into a method where they have a high probability of success getting to the table quickly.   An example is below with Entropay 

 We process this way for all methods  and have not considered error messaging or transactions profiling or smart switching important  I am strong with Key suppliers as you see in mails,  but I believe my true strength’s are Payments Engine ,Least resistance RoutingLeast Cost routingCashier Technology   

smart switching capbilities,dynamic context sensitive messaging for retry stratagies,  conversion initiatives or pop up chat for specific issue resolutions retry strategies with the engine constantly adjusting for optimization.   Mayank is starting to grasp what I want to build here for a true competitive advantage  over our rivals that will allow us to literally eat their marketshare.  Mayank is so excited as he tells me he has validated the numbers and  we are on to the Modeling Phase . Literally it is a Brain for Transactional profilingwith smart switching based on status changes for retries,  conversion initiatives.  I guess the bottomline here is our  engine and processing strategy today and for years and years is even worse than Albert Einsteins definition ofInsanity :doing the same thing over and over again and expecting different results.   We do the

same thing over and over again but we do notknow the results.  I mean this literally and will show you whenever you would like what you look at from BI and what is really going on with the system that is not counted.  You will be very surprised All the best KT    From: Jim Ryan Sent: 14 February 2010 12:16 To: Keith Taylor Subject: RE: Volume You have my attention.  I am keen to see your plan.RegardsJim 

On 04/16/15 11:05PM, Keith Andrew Taylor wrote:--------------------Hello Mr. Leonoff,

I am not sure if you remember me, but we had conversation in Gibraltar a few years back.

I just wanted to say the you should be proud of yourself and your team.  What all of you have been able to do the last 18 or so months.   I had not been a fan of Optimal and the various companies in one way or another associate since back in the St Kitt's days( I lived there 3 years) I always got the impression that the attitude was to the customer  " I am doing you a favour"   In my experience with Optimal in particular PokerStars and PartyGaming I saw nothing of competitive advantage only neutral at best,  and the drive internally at Optimal  to do initiatives was lacking atleast with me.  If there is one thing I love love SUPER love is initiatives and I saw no opportunity or desire on Optimals part to do them.

I was very hard on Neil E.  ( Whom I think the world of as a PROFESSIONAL and GREAT GUY) but when you are tasked with eating and/or protecting marketshare, you need all your supplier doing initiatives with you to get that 2,3,4,5 % difference and do this all day long everyday of the year non stop or you are just a SUIT and PLANT in the office that is concerned about themselves and not customers and TAKING OVER your market.

As a payment professional I want to thank you as I look at Optimal in a whole different way now and feel and see so many possibilities.   We  you are a guy like me with projects or initiatives always going on in many sectors in one way or another I am always look out for more options.  I see Optimal as one now and I thank you for that

I wish you continued ass kicking success,  a very happy and fun summer.

All the best

Keith Taylor

PS if you see Neil E,  at the water cooler please tell him hello from KT

Keith Andrew Taylor

To Joel LeonoffDate Apr 17

On 4/17/15, 5:29 AM, Joel Leonoff wrote:      --------------------Appreciate the email Keith. Hope all is well on your end

Stay in touch

All the best

Joel       

Thanks for responding

I am in a magical teepee I help build last summer 3 hours north of toronto and the bears are waking up. Life could not be better and the first time in 14 months I bought a phone as only so many of my ninjas can read the clouds I send and now I am ready to WORK

Hope to run into you somewhere in this wonderful world

Best Regards

Keith

https://soundcloud.com/kats-meow-productions/romains-deep-house-mix-live