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Gennadiy Vorobyov Hyena online marketinkg – 5 lifehacks for competitors analysis
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Hyena online marketinkg – 5 lifehacks for competitors analysis

Jan 06, 2017

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Netpeak
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Page 1: Hyena online marketinkg – 5 lifehacks for competitors analysis

Gennadiy Vorobyov

Hyena online marketinkg – 5 lifehacks for competitors analysis

Page 2: Hyena online marketinkg – 5 lifehacks for competitors analysis

Long-tailOptimizing the long-tail doesn’t always start with looking for long-tail keywords.

Serpstat’s tree-view feature

Page 3: Hyena online marketinkg – 5 lifehacks for competitors analysis

Keyword position distribution

Page 4: Hyena online marketinkg – 5 lifehacks for competitors analysis

1-10 11-20 21-100

Moz 5,800 4,600 39,600

Backlinko 1,100 600 2,300

SEJ 5,000 4,000 29,000

Page 5: Hyena online marketinkg – 5 lifehacks for competitors analysis

goo.gl/qzuPR5

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Monitoring growthRank-tracking is not just for looking at position changes.

Example: https://rt.serpstat.com/projects/view/33341?domain=forbes.com&region_id=73

Market share distribution analysis

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Rank tracking tools are a an extremely valuable source when it comes to competitor analysis.

Most rank tracking tools today have a lot more than just positions data.

Page 10: Hyena online marketinkg – 5 lifehacks for competitors analysis
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Keyword Tools APIData is still the most valuable feature in of any analytics tool.

Build your own tools for your personal needs

Page 16: Hyena online marketinkg – 5 lifehacks for competitors analysis

https://goo.gl/waCLVE

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Page 18: Hyena online marketinkg – 5 lifehacks for competitors analysis

https://goo.gl/15LyDp

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“Stealing” keywordsCompetitors’ websites are some of the best sources of semantics.

ULR analysis and maximum relevance

Page 22: Hyena online marketinkg – 5 lifehacks for competitors analysis

Even relevant domains don’t always give the best results

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URL vs URL comparison

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Non-simple synonims

Finding synonims, showcasehttps://goo.gl/tnsCdf

Page 27: Hyena online marketinkg – 5 lifehacks for competitors analysis

Questions and answers.How often does Serpstat updates databases for Google UK, US and Canada?

All databases are updated constantly in real time. It takes about 2 months to complete the cycle and update everything in Serpstat’s database.

How soon will there be a database for Google Germany is Serpstat?

Germany is the next database on our list and we plan to add it right after we expand our Google.US database to be the biggest on the market. Which will take few more months.

Are there plans to add Google Romania database?

Not at the moment. But we’re always working to add new databases!

Page 28: Hyena online marketinkg – 5 lifehacks for competitors analysis

Useful resources:Serpstat Academy (academy.serpstat.com)

Learn basics of Keyword Research and Competitor Analysis.

Serpstat Blog (serpstat.com/blog/)

Follow the updates and news about Serpstat and learn new ways to use search analytics for SEO.

Page 29: Hyena online marketinkg – 5 lifehacks for competitors analysis

Gennadiy Vorobyov, CEO Netpeak Bulgaria

FB/gena.vorobyov

[email protected]