F**** ME I’M VIRAL @SARAGALLEGOB
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F**** ME
I’M VIRAL @SARAGALLEGOB
Let’s start
I have no budget…
We want it to go viral...
Can you post this?
.
Virality does not exists
… but it always did
No secret formula
CONVERSATION
YOU HAVE TO BE THERE
A L W A Y S
INNOVATION
Usar los medios
en tu favor
ESFUERZO
ESFUERZO
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4 PILLARS
TEAM |MESSAGES| MEDIA| INVESTMENT
Creating a New Note Culture
‘Enabling New Ways of Interacting with the World through S Pen’
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TEAM
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PR · CMI · DIGITAL · BRAND COMMUNICATION
PR Event
& storyelling
Concept creation
Own media strategy
Media strategy
Offline & Branded content creation
Research
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LEARNING 1: PR+DIGITAL WORKS
Organic trending topic
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MESSAGE
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LEARNING 2: CREATE A SOCIAL CONCEPT
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LEARNING 2: BELIEVE IN YOUR CONCEPT
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Hand-made tweets using a Galaxy Note 4 by our community Manager: Gonzalo Márquez
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MEDIA
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LEARNING 3: USE CREATIVE FORMATS
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INVESTMENT
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RESULTS: OUR BEST INTEGRATED CAMPAIGN
https://biz.twitter.com/es/success-stories/samsung-mobile
VIRTUAL REALITY TECH 1ST LAUNCH We needed a very simple story telling to create a short, digital and low budget campaign to communicate our pre-sales
1. CONCEPT
#VERPARACREER
2. SEGMENTED MEDIA
3. RISK
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RESULTS: A ROI EFFECTIVE CAMPAIGN
+337K
VIEWS
YOUTUBE
+12% ER
IN
63%
ORGANIC
VIEWS
11,72%
CTR
SOLD OUT
26% TOTAL
SALES
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