Hyden Yoo Autumn/Winter 2011 Collection Lookbook

Autumn/Winter 2011 | Teddyism

1950’s British rockabilly style takes over!

Inspired by the 1950’s cultural phenomenon that took place in England, Hyden Yoo created a collection based on the

Edwardian style of the time that was popular with the British youth subculture that eventually associated a bit with American

rock & roll.

The palette is comprised of dark purple, rust, ink, and charcoal & is complimented by shades of powdered pink, burnt olive &

a cool heather grey. Fabric-combos can be seen throughout the women’s collection from burnt-jersey combined with washed

cupro, wool knits with hairy angora blocking, soft jersey laced with sheer mesh & moleskin lined with shearling. For men,

color blocking, casual styling & relaxed tailoring are predominant throughout.

RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREEN

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Autumn/Winter 2011 | Teddy(ism)

I thought all the wilderness of America was in the West till the Ghost of the

Susquehanna showed me different. No, there is a wilderness in the East; it’s

the same wilderness Ben Franklin plodded in the oxcart days when he was a

postmaster, the same as it was when George Washington was a wildbuck Indian-

fighter, when Daniel Boone told stories by Pennsylvania lamps and promised

to find the Gap, when Bradford build his road and men whooped her up in log

cabins. There were not great Arizona spaces for the little man, just the bushy

wilderness of eastern Pennsylvania, Maryland, and Virginia, the backroads,

the black-tar roads that curve among the mournful rivers like Susquehanna,

Monongahela, old Potomac and Monocacy.

- Jack Kerouac, On The Road

The long, woolen drape coats favored by Teddy Boys were not just a badge

of recognition, but also proved useful for hiding alcohol or knives; while the

bright-colored socks were worn by some to mock convention, but by others to

show gang affiliation. Teddy Boys and Girls were at the epicenter of a counter-

cultural wave that began frothing across England in the mid-1950’s - starting

as a grass-roots inversion of the Edwardian style preferred by Saville Row and

evolving into a street-glam homage to rock ‘n roll.

Teddy(ism)

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HAMILTON COAT MBCC069 CHARCOALCARTER SWEATER MBCW050 INKBISHOP PANTS MCB028B BLACK

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FELTON BLAZER MBCJ026 TINNEWTON TURTLENECK MBCW075 SAGEBISHOP PANTS MCB028 MILITARY GREEN

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WALTER CARDIGAN MBCW047 LIGHT GREYFREEMAN SHIRT MBCS044 GREY STONEBISHOP PANTS MCB028 BLACK

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EVERETT JACKET MBCC071 CLOUDOLIVER HOODIE MCT066 SAGEAVERY HENLEY MCT059 SILVERBISHOP PANTS MCB028 MILITARY GREEN

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ALBERT SWEATER MBCW049 CHARCOALSLIM SHIRT MBCS007 MAROON OLIVE STRIPECLIVE PANTS MCB027B DARK SAGE

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GIRL1: EVELYN SHIRT WS013 OLIVEIRENE SHIRT WT040 GREY BLACKAUBRIANNA SKIRT WSK008 OLIVEGIRL2: MADELINE COAT WC052 RUSTJUDITH SWEATER WT041 CHARCOALAUBRIANNA SKIRT WSK008 BLACK

GIRL3: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVYGIRL4: CONSTANCE JACKET WC050 CHARCOALCALLISTA SWEATER WK032 CREAMSELINA PANTS WP027 OLIVE

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PENELOPE SWEATER WK039 AUTUMNAUDREY PANTS WP030 OLIVE

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SHELLY CARDIGAN WT042 AUTUMNNAOMI DRESS WT049 AUTUMNOWEN BELT ACC019 BLACK

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FARRAH CARDIGAN WK033 LIGHT GREYCLARA CAMI WT043 BLACKAUDREY PANTS WP030 BLACK

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MADELINE COAT WC052 SHADOWCHLOE TOP WT046 POWDER PINKAUDREY PANTS WP030 BLACK

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VIRGINIA CARDIGAN WK035 INKZOE CAMI WT038 GREY BLACKSELINA PANTS WP027 NAVY

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BEATRICE DRESS WD018 OLIVE

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WILLIAM CARDIGAN MBCW051 SAGEAVERY HENLEY MCT059 BLACKCLIVE PANTS MCB027B DARK SAGE

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CONSTANCE JACKET WC050 CHARCOALCALLISTA SWEATER WK032 CREAMSELINA PANTS WP027 OLIVE

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LYDIA JACKET WC042 BLACKAVERY TOP WT051 BLACKBRIDGET PANTS WP028 GREY

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GIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVYGIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACK

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GIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREENGIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY

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GIRL1: PHYLLIS SHIRT WS016 GREYBOY: CLAYTON COAT MBCC065 TINKNOX SHIRT MBCS045 BLUE STRIPE

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GIRL1: VIRGINIA CARDIGAN WK035 AUTUMNPHYLLIS SHIRT WS016 GREYBRIDGET PANTS WP028 PINKBOY: CLAYTON COAT MBCC065 TINKNOX SHIRT MBCS045 BLUE STRIPEGIRL2: LYDIA JACKET WC042 BLACKAVERY TOP WT051 BLACKBRIDGET PANTS WP028 GREY

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ADDISON JACKET MBCC066 GREYCECIL TEE MCT057 CHARCOAL

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CEDRIC JACKET MBCC068 SHADOWSLIM SHIRT MBCS007 BLACK GREY GINGHAM

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BOYT1: EDMUND COAT MBCC072 BLACKFREEMAN SHIRT MBCS044 BLUE FLANNELGIRL: PHOEBE DRESS WD017 OLIVEBOY2: ADDISON JACKET MBCC066 GREYCECIL TEE MCT057 CHARCOAL

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BOY1: EDMUND COAT MBCC072 BLACKFREEMAN SHIRT MBCS044 BLUE FLANNELGIRL: PHOEBE DRESS WD017 OLIVEBOY2: ADDISON JACKET MBCC066 GREYCECIL TEE MCT057 CHARCOAL

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JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACK

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LYDIA JACKET WC042 BLACKAVERY TOP WT051 BLACK

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EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY

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PERCY SWEATER MCT064 INDIGO

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MADELINE COAT WC052 RUSTJUDITH SWEATER WT041 CHARCOALAUBRIANNA SKIRT WSK008 BLACK

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CONSTANCE JACKET WC050 CHARCOALCALLISTA SWEATER WK032 CREAMSELINA PANTS WP027 OLIVECEDRIC JACKET MBCC068 SHADOWSLIM SHIRT MBCS007 BLACK GREY GINGHAMBISHOP PANTS MCB028B BLACK

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Photography & Creative Direction:

Production & Set/Lighting Design:

PR & Organization:

GOOD DAY STRANGER

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AGENTRY PR27 WEST 20TH ST.SUITE 504NEW YORK, NY [email protected]


GIRL: LYDIA JACKET WC042 BLACKAVERY TOP WT051 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREEN

Hyden Yoo Autumn/Winter 2011 Collection Lookbook

Documents

edwardian style

wilderness of america

cool heather grey

wilderness ben franklin

teddy boys

rock n roll

american rock roll

s cultural phenomenon