Hybris and SAP in a perfect liaison€¦ · Adobe CQ5 B2B customer. 12 ... ©Phonak Presentation Template –Marketing Sample: ... Senior Product Manager Interactive Marketing

SAP (Schweiz) AG 04.11.2013

Hybris and SAP in a perfect liaison

The Sonova Group

Slide 2

Hearing implants

5% of revenue

Hearing instruments

95% of revenue

� Behind-The-Ear hearing instruments (BTE)

� FM systems

� Custom In-The-Ear hearing instruments (ITE)

� Hearing protection

� Wireless communication systems

� Earphones

� Invisible extended-wear hearing instruments

� Cochlear implants

3

Global presence

4

The Phonak eBusinessWe built in 2 years, where others take 5+ years

Pimp up my Web

…is over, now it’stime for

5

Our Challenges, where we are coming fromContent Management System

• Technology

– Old CMS (Opentext Livelink / Obtree C4) being phased out 2009

– Official replacement RedDot not an option (see Phonak needs)

• Phonak Sites

– 20+ interdependent sites

– 12+ languages (incl. right-left)

• Phonak Organization

– HQ/GC content administrationvery difficult

– High fluctuation in webmaster positions

66June 2007

Design 2009

7

Phonak Needs & RequirementsInternet vs. Intranet

GOAL

• Identify an appropriate INTERnetcontent management web architecture

MUST support

• Growth Scalable for future needs

• Features Multi site, Multi-language, Inheritance

• Organization Respects limitations of resources at HQ/GC

• Integration Supports SSO & Open API Architecture

• Viability Mature product, Customer base, local partner

8

Design 2013

Behind the curtainThe real thing lies hidden

9

Old hassleIsolated application & data

OLD

Ext. Provider SONOVA

SAP CRMMAM Users

Pre

sen

tati

on

Lo

gic

Dat

a

Phonak20+ Sites

Unitron20+ Sites

CMS DB

POS

POSLocator

Our Landscape at Phonak

SAP

hybris PIM eShop

celum MAM

Phonak software

External partnerPhonak employees

Adobe CQ5

B2B customer

12

The new eBusiness PlatformLongterm assets is in the background

NEWOLD

Ext. Provider SONOVA

SAP CRMMAM Users

hybrisAcc M

Warranty

POS

User M

Integration Layer

Integration Layer

PH B2BeServices

PHB2C

PHB2B

CMS DBUTeServ.

UTB2C

UTB2B

CMS DBSonaeServ.

SonaB2C

SonaB2B

CMS DB

Return+ Repair

Pre

sen

tati

on

Lo

gic

Dat

a

Phonak20+ Sites

Unitron20+ Sites

CMS DB

POS

POSLocator

13

PresentationWeb Content Management

• CQ 5.x

– Integrated Sites

– Enterprise Content Mgmt

– Java based (J2EE/JSP)

– Very easy to use

hybrisAcc M

Warranty

POS

User M

Integration Layer

Integration Layer

PH B2BeServices

PHB2C

PHB2B

CMS DBUTeServ.

UTB2C

UTB2B

CMS DBSonaeServ.

SonaB2C

SonaB2B

CMS DB

Return+ Repair

SAP CRMMAM Users

14

Business LogicPIM , eServices and Interfaces

• Hybris Software

• Central Product Information

• Multiple Channel Output

• Catalogs & eStore

• Configurator

• eServices

• Order Status & Tracking

• Document Center

• Warranty Lookup

• User Registration

• User Management

• Account Management

• Repair & Return (sona)SAP CRMMAM Users

PH B2BeServices

PHB2C

PHB2B

CMS DBUTeServ.

UTB2C

UTB2B

CMS DBSonaeServ.

SonaB2C

SonaB2B

CMS DB

Acc M

Warranty

POS

User M

Integration Layer

Integration Layer

Return+ Repair

15

DataThe sum of our data assets

• SAP

• MAM

– Media Asset Management

– Marketing Database

– Central repository for rich media

• CRM

– Salesforce

• Users

– SalesforceSAP CRMMAM Users

hybrisAcc M

Warranty

POS

User M

Integration Layer

Integration Layer

PH B2BeServices

PHB2C

PHB2B

CMS DBUTeServ.

UTB2C

UTB2B

CMS DBSonaeServ.

SonaB2C

SonaB2B

CMS DB

Return+ Repair

16

The new eBusiness PlatformHybris with SAP integration

SONOVA

SAP CRMMAM Users

Integration Layer

Integration Layer

PH B2BeServices

PHB2C

PHB2B

CMS DB

SAP

17

The new eBusiness Platformthe eStore requests a real time price

18

The new eBusiness PlatformHybris sends the request to SAP

SONOVA

SAP CRMMAM Users

hybris

Integration Layer

Integration Layer

PH B2BeServices

PHB2C

PHB2B

CMS DB

19

The new eBusiness PlatformSAP runs the RFC Function Input

20

The new eBusiness PlatformSAP answers on the request

21

The new eBusiness PlatformSAP PI server Log (Transaction ZBC_PI_SERV_LOG)

SONOVA

SAP CRMMAM Users

Integration Layer

Integration Layer

PH B2BeServices

PHB2C

PHB2B

CMS DB

22

The Sonova is using SAP and Hybris in a perfect liaison

Slide 22

2323

USA CANPreLaunch

eServices 20102009

2424

Int Sales France

eServices 20112010

Unitron ShopConfigurator ITE

2525

PreLaunch

eServices 20122011

France FM Configurator

The user satisfaction with Phonak eServices is on a high level

8.2

8.7

8.3

7.8

7.1

7.6

8.3

7.7

8.1

7.6

8.0

8.2

8.0

Accuracy of the pricing shown on eStore

Accuracy of the warranty status shown in eServices

Placing an order

Overall ease of use

Locating compatible accessories and spare parts

ITE conf iguration

Order Overview

Document Center (invoices and other documents)

Warranty Lookup

Speed of the eServices

Stability of the eServices

Overall satisfaction eServices Phonak

Overall satisfaction Webshop Phonak

©Phonak Presentation Template – MarketingSample: HCPs using eServices: n=174

Take Home Message

Wir haben eine sehr umfassende Web Infrastruktur entwickelt, und dabei SAP und Hybris optimal miteinander verknüpft.

Das wird auch in Zukunft die Grundlage für weitere eBusinessLösungen in der Sonova Gruppe sein.

Ole Vogt

Senior Product Manager

Interactive Marketing

Phonak AG

[email protected]