Huy DaoRoy McElmurry Priya Vaidyanathan

Huy Dao Roy McElmurry Priya Vaidyanathan

Pro Shopper

Problem

• Shopping is time consuming!• Shopping list• Coupon collection

• In-store navigation

• What’s the best deal?

• What’s the best product for ME?

Pro Shopper

• Mobile companion app• Efficient route planner• Smart product locator• Quick product comparision• Tailored to your

preferences

• Highlights the best deals• Coupons & Store

promotions

Contextual Inquiry Participants

Vikas RajvanshyLisa McElmurry Hang Le

Common Themes

All participants Have a Written Shopping

List

Choosing Items in the Store is Challenging

Comparison Shopping is Time

Consuming

“Impulse Buy” When Item is On Sale

Hard to Navigate Store Efficiently

Tasks

Locate Items in the Store

Find the Cheapest Item

Find the Cheapest High Quality Item

Storyboard Explorations

Design 1

Design 1

Design 2

Design 2

Design 2

Design 2

Design 3

Design 3

Design 3

Final Design

Final Design

Final Design

Scenario Walkthrough

Summary

• Time consuming, but rewarding process

• Lesson learned from contextual inquiry

• Design goals