Challenge Case Study Approach When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green. Huntington Bank Brand System We created a photography style that is unique to Huntington. Then we integrated Huntington’s hexagons. We gave them purpose by allowing them to interact with people — just like the bank interacts with customers’ lives. And through it all, we made sure Huntington owned their green. We created a comprehensive brand book that provides all the tools to create unity without being uniform. Scope of Work — Identity System Photography Style Brand Guidelines
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Challenge
Case Study
Approach
When Huntington Bank made the decision to shift their brand language away from illustration and towards photography, their internal brand team and external creative partners tried to recreate the wheel with each new project. The result? An inconsistent visual language that lacked simplicity, flexibility and brand recognition. We were asked to create a new brand language using three core elements: photography, hexagons, and their brand green.
Huntington Bank Brand System
We created a photography style that is unique to Huntington. Then we integrated Huntington’s hexagons. We gave them purpose by allowing them to interact with people — just like the bank interacts with customers’ lives. And through it all, we made sure Huntington owned their green. We created a comprehensive brand book that provides all the tools to create unity without being uniform.
Scope of Work— Identity System Photography StyleBrand Guidelines
Results
Case Study
Adam FergusonSenior Vice President of Brand and Advertising Huntington BankWorking with Nonfiction is like rowing a boat
on calm waters — every action moves you forward and the process feels effortless. They’re an incredibly collaborative team, defined by great listening and exponentially productive responses. We asked them to develop new identity standards, and they went way beyond our expectations. They delivered, as they always do.”
Opening your business.
startlet’s talk about
Building your
business.
grow
let ’s talk about
Ace all of life’s financial moments
Related Documents
