Hunter boots digital strategy

Hunter Digital Strategy

Meg Harris

Hunter Boots 158 year old British Luxury Brand Each boot is handcrafted from 28 parts Most known for the original boot, Hunter Wellingtons

Target Market Females Ages 18-32 Singles, Married Couples with young children Upper Middle to Upper Class

Hunter Boots Social Media Facebookhttps://www.facebook.com/HunterBootsInstagramhttp://instagram.com/hunterbootsTwitterhttps://twitter.com/HunterBootsPinteresthttp://www.pinterest.com/hunterboots/

Goals Increase followers on

Instagram and Pinterest

Alter the visuals shown on Social Media platforms

Increase traffic to https://usa.hunter-boot.com/

Use Social Media to increase potential consumers awareness

Strategy Visuals are crucial for fashion

brands Increase US followers on image

based social media Types of photos include but are

not limited to: Creation of individual boots

during production Sneak peaks of new boot designs Celebrities in Hunter Boots

Measurement of Success

Google Analytics Google AdWords Mobile Ad click through rates Increase or decrease of followers on

various social media sites

Campaign Budget Implementing, planning, building, paid

media, monitoring Hunter Boot’s social media

$250 per hour at approximately 48 hours per week

$48,000 per month over a 12 month duration

Campaign would cost $576,000 per year

Social Media Followers

272,560

9,199

101,000

47,866

Social Media Sites

FacebookPinterestInstagramTwitter

References usa.hunter-boot.com Instagram.com Twitter.com Facebook.com Pinterest.com Digitalmarketingcalculator.com