Hungry for Change Vincent Gros Senior Vice President BASF SE ECPA President 10 November 2011
Hungry for ChangeVincent GrosSenior Vice President BASF SEECPA President10 November 2011
Why is it time for change?
Our internal industry view
• We are proud of what we do
• We have achieved impressive results
• We strive for best solutions
• We strictly fulfil legal requirements
Public perception of our business
• Fears about possiblelong-term effects
• Worries about climate andenvironment
• Deep mistrust in industry
Source: CLI Glasshouse - summary
External view on our industry
• Industry pursues narrow self-interest
• Industry withholds and obscures information
• Industry has retreated from conversations
Source: CLI Glasshouse - summary
Public perception also drives regulatory systems
The broader scope –European Agriculture’s bright future
• Excellent farming conditions
• High productivity/quality levels
• Driven by innovation
• Dominant role in world trade
We have two options
A huge gap – and now… ?
A huge gap – and now… ?
The way forward
• Changingour behaviour
• Respondingto society’s concerns
• Seekingfor open dialogue
We are hungry for change
…and we take our responsibility seriously