Dr. Amber Hutchins PR Program Director Graduate Certificate in Digital & Social Media Comm & Tech course, Spring 2014 Capstone, Fall 2014 Ph.D. Communication, The University of Utah MMC Mass Comm/Film, BA Journalism Walter Cronkite School of Journ & Mass Comm, ASU
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Dr. Amber Hutchins
PR Program Director Graduate Certificate in Digital & Social Media
Comm & Tech course, Spring 2014 Capstone, Fall 2014
Ph.D. Communication, The University of Utah MMC Mass Comm/Film, BA Journalism Walter Cronkite School of Journ & Mass
Comm, ASU
The Hunger Campaign Games
You’re not in District 12 anymore, Katniss…
Transition from scholarly to professional outcomes
Application of theory to real-world clients
Strategic Communication Team Individual
strengths
Setting goals and deadlines
Managing client
Professionalism
Strategic Communication
Problem /Situation
Analyze org’s SWOT
Present proposal for implementation
RACE Model
Research Action Communication Evaluation
Research Objectives Strategies Implementation Evaluation