Hungary

HUNGARY

ABOUT HUNGARY

• With a land area of 93,033 square km,Hungary is a landlocked country in CentralEurope

• Slightly more than one half of Hungary'slandscape consists of flat to rolling plains ofthe Pannonian Basin

• The most important plain regions includethe Little Hungarian Plain in the west, andthe Great Hungarian Plain in the southeast.

• Hungary is divided in two by its mainwaterway, the Danube(Duna); other largerivers include the Tisza and Dráva, whileTransdanubia contains Lake Balaton, amajor body of water.

• The largest thermal lake in the world, LakeHévíz (Hévíz Spa), is located in Hungary.

Hills in Baranya county

Sunset by Lake Balaton

Valley of Zagyva River, Western Mátra Mounts

GEOGRAPHY

CLIMATE

•

Hungary mainly has a

continental climate

Hot summers with low

humidity levels but very

frequent rain showers

The average annual

temperature is 45.5 F

The average annual rainfall is

23.6 in

A minor part of southern

Hungary has mediterranean

climate

Huns Magyars

Invasion

Reign Of

Stephen 1

Invasion

Of

MongolsWar With

Turks

Hapsburg Dominati

on

Anti Hapsburg Revolutio

n

Austro-Hungaria

n Empire

World War

1

End of

WW1

376 A.D 896 A.D 977 A.D 1241 A.D 1526 A.D 1686 A.D 1849 A.D 1867 A.D 1914 A.D 1918 A.D

The Huns

establish

themselves

in what is

present

day

Hungary

and

Transylvani

a

The seven

Magyar

tribes settle

in the

Carpathian

Basin under

Arpad

King Stephen I

(St. Stephen)

founded the

state of

Hungary, and

accepted the

Catholic

religion as

standard

the Mongols

caused

serious

destruction in

the country,

and half of

the

population

were killed or

deported as

slaves

Turkish

conquerin

g army

defeats

the

Hungarian

royal army

at Mohács

Combined

efforts of

Austrians

and

Hungary

drive the

Turks out of

Hungary

,Hapsburg

dominatio

n begins

Anti

Hapsburg

Revolution

crushed by

intervention

of Russian

Imperial

Army

Austro-

Hungarian

dual

monarchy is

formed

Hungary

enters WW!

As an ay of

Austria and

Germany

Hungary

proclaimed

as an

independe

nt republic

HISTORY

Break Up of

Hungary

World War

2

Switch

Sides

Joins

Soviet

Union

National

Uprising

IMF and

World

bank

Dismantles

Iron

curtain

Non-

Communist

Government

1920 A.D 1941 A.D 1944-45 A.D 1949 A.D 1956 A.D 1986 A.D 1989 A.D 1990 A.D

Treaty of

Trainon strips

Hungary of

nearly 70% of its

territory

Joins Axis

Powers and

declares war

on Soviet

Union

German

Troops

occupy

Hungary

Communists

take over the

government in

1947 and

Hungary joins

Soviet Union

National

uprising

crushed my

massive soviet

armed

intervention

Hungary joins

IMF and World

Bank

Hungary

becomes first

country to

dismantle Iron

curtain ,

allows visiting

E.Gemans

passage into

Austria

Becomes an

independent

democracy as first

free elections install

a non communist

government

The Ancient Hungarians lived in the Euro-Asian nomadic pastoral region, where the keeping and use of horses played an important role in their lives. Therefore it is not surprising that the horse and horse riding has a central place in Hungarian History, leading to Hungarians being regarded as the nation of horsemen.

Nation Of Horseman

Family in Hungary

• The family is the centre of the social structure

• Generations of extended family often live together

• The grandparents play an important role in helping raise the grandchildren

• The family provides both emotional and financial support to its members.

Get Personal

• Hungarians expect friends to share private and intimate details of their personal lives

• If you ever feel you are being asked personal questions, this is simply meant as part of the getting-to-know-you process

• Hungarians will even enjoy sharing details of their romantic life with you

CULTURE

• Both men and women greet by shaking hands, although a man should usually wait for the women to extend her hand.

• The older generation may still bow to woman.

• Close friends kiss one another lightly on both cheeks, starting with the left cheek.

• In the business context is safest to address people by their titles and surnames.

Meeting Etiquette

• Punctuality for all situations is taken extremely seriously, if delayed, telephone immediately. It is considered extremely rude to cancel a meeting at the last minute and could ruin your business relationship

• Expect some small talk and getting-to-know-you conversation before business is discussed. Do not move the conversation to business yourself

• Do not remove your suit jacket without asking permission

• Deals in Hungary cannot be finalized without a lot of eating, drinking and entertaining

Business Etiquettes

Etiquette & Customs in Hungary

Hofstede Model

Power Distance : Hungary scores low on this dimension (score of 46) which means that the following characterises the Hungarian style: Being independent, hierarchy for convenience only, equal rights, superiors accessible, coaching leader, management facilitates and empowers.

Individualism : Hungary, with a score of 80 is an Individualistic society. This means there is a high preference for a loosely-knit social framework in which individuals are expected to take care of themselves and their immediate families only

Masculinity : Hungary scores 88 on this dimension and is thus a masculine society. In masculine countries people “live in order to work”, managers are expected to be decisive and assertive, the emphasis is on equity, competition and performance and conflicts are resolved by fighting them out.

Uncertainty Avoidance : Hungary scores 82 on this dimension and thus has a preference for avoiding uncertainty

Pragmatism : Hungary is shown to be a pragmatic country with a high score of 58 on this dimension. They show an ability to adapt traditions easily to changed conditions.

Indulgence : Hungary has a low score of 31 on this dimension. Societies with a low score in this dimension have a tendency to cynicism and pessimism.

POLITICS

The President of the Republic, elected by the members of the National Assembly every five years is nominally the Commander-in-Chief of the armed forces and his powers include the nomination of the Prime Minister

He is to be elected by a majority of the votes of the Members of Parliament, based on the recommendation made by the President of the Republic.

The unicameral, 386-member National Assembly(Országgyűlés) is the highest organ of state authority

POLITICAL PARTIES IN POWER1. Hungarian Civic Alliance or Fidesz2. Hungarian Socialist Party or MSzP3. Movement for a Better Hungary or Jobbik4. Politics Can Be Different or LMP [13-

member leadership]

Janos Ader – President of Hungary

Victor Orban – Prime Minister of Hungary

ECONOMY

•The private sector accounts for over 80% of GDP. Hungary gets nearly one third of all FDI flowing into Central Europe, withcumulative foreign direct investment totaling more than US$200 billion since 1989.

•It enjoys strong trade, fiscal, monetary, investment, business, and labor freedoms. Inflation is low, it was on the rise in the pastfew years, but it is now starting to regulate

•Investment in Hungary is easy, although it is subject to government licensing in security-sensitive areas

•Foreign capital enjoys virtually the same protections and privileges as domestic capital. The rule of law is

strong, a professional judiciary protects property rights

•Hungary, as a member state of the European Union may seek to adopt the common European currency,

the Euro

•Hungary's low employment rate remains a key structural handicap to achieving higher living standards. The

government introduced useful measures in the key areas, namely early retirement, disability and old pensions

Trade Patterns

EXPORTS IMPORTS

The largest stalactite cave of Europe ( Aggtelek)

The second largest thermal lake in the world (Lake Hévíz)

The largest lake in Central Europe (Lake Balaton)

The largest natural grasslands in Europe (Hortobágy)

Other Natural Resources : Bauxite, coal, natural gas

NATURAL RESOURCES

Wanted to differentiate from the competitors in

Hungary

Wanted to promote usage of Facebook

through mobile via their Domino Net Package

IDEA• Take Facebook to streets

for real

• Launched a Facebook

page named “Facebook

on the Streets”

• At busy downtown square

at Budapest. Built a 4m tall

copy of the page for real

People posted messages

on FB wall which

appeared on the wall

written from hand and

the complete profile

pictures drawn

Due to it’s innovative campaign , finally after a decade T Mobile was able to penetrate the market of Hungary and its market share increased to 36%

Thank You

Rohan Pant - A36