Humber OCMC 2011- Internet Marketing Recommendation (DOWNLOAD FOR FULL AUDIO)

• 1. Humber
  OCMC 2011
  Internet Marketing Recommendation
  http://humberocmc.blogspot.com/
  Zac Stanley
  04/26/2011
  MKTG404-2M
  

2. Ontario Colleges Marketing Competition
Sarnia, 1980
Focus:
Sportsmanship
Networking
Opportunities
Events:
Quiz Bowl
Case Study
Job Interview
Sales Presentation
3. Question
Why is it important for OCMC to have an internet marketing strategy?
4. Stay current with Marketing trends
2008 Actual 2012 Forecast
($ millions)
Year2008 200920102011 2012

TV3,3913,1343,1943,2423,292
Internet1,6021,7631,9812,2522,545
Newspaper 2,4891,9911,8961,8351,795
Radio1,5471,3931,4161,4471,485
Magazine 692 562 572 583 596
Outdoor/transport 463 394 404 414 426
Mobile 5 813 20 30

Source: ZenithOptimedia, ADVERTISING EXPENDITURE FORECASTS - DECEMBER 2009
Advertising Data: 1998-2008 TVB, Statistics Canada, CRTC, CAN, CCNA, Les Hebdos du Quebec, Magazines Canada, IAB Canada, Nielsen
Media Research, 2009-2012 Agency Forecasts, page 45
2nd Largest
5. Target Market Factor
Weekly MinutesPer Capita 2008
Age 18-24 25-3435-5455+
Internet44%37%25%12%
TV28%29%32%42%
Radio20%26%31%27%
Newspaper 5%6% 8%13%
Magazine 3%3%4%5%

Total100%100% 100% 100%
Source: Interactive Advertising Bureau of Canada
2008 Canadian Media Usage Trend Study, February 2010
2007 Canadian Media Usage Trend Study, February 2009
2nd Largest
6. Organizational Strategy
Promote networking
Create opportunities
Profile OCMC using...

• Web/ Microsites

7. Blogs 8. Social networks-Facebook
-Twitter
-YouTube
-LinkedIn
Source: Mashable.com
2011 Infographics Study, March 2011
http://mashable.com/2011/03/22/linkedin-surpasses-100-million-users-infographic/
9. Overview

• Social Media

10. Conclusions 11. Blog 12. Persona 13. Blog Posts