Humancredit - Turning Ad-Millions for the Good(s)!

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HumancreditAdvertising for the good(s)

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We want to solve a social problem!

Co-Founder

raumHOCH GmbH

Architect

Co-Founder

Graphscape GmbH

Lead Developer

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Co-Founder

Forum nachhaltig Wirtschaften

Marketing

Georgi Musev Christian David Alistair Langer

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NGOs: - online fundraising still doesn’t work good

Ad-industry & brands: - bad targeting, mediocre ad-quality

- no one likes online ads

Internet user: - unpleasant experience (ad-flooding),

- passive consumes

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NGOs don’t raise enough online.

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The “Gelbe Villa” in Berlin:“We get maximum 5% over the internet…”

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- Advertising Industry

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$ 100 Billion on digital ads in 2013

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+ 30%

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but negative perception of digital ads:

“annoying”, “don’t work”, “bad targeting”…

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Google

$ 25 Mio. to AdBlocker

Plus

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We, the users provide the raw material…

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…but don’t have any influence on the profit.

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We accept conditions of use…

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We are flooded by non-relevant ads…

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Why aren't ads always “super cool”?

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We want to change this!

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Humancredit aims to divert 1%

of the global online advertising

revenue to charitable projects

and make advertising better!

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$1 Billion in 5 Years

for the good(s).

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Our Win-Win-Win Strategy

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A tale where the „Bad Guys“ also win!

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NGOs

getHumancredits

Turning ad-millions into donations.

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Internet User

become provider,

collect Humancredits,

deliver consciously:

Brands &

Advertisers

become buyer;

fund the Humancredits

Cookies,

Attention

Feedback,

Time

Humancredit,

a non-profit platform, sources,

hosts and promotes…

“Social Payback”:

They decide, who should profit from their data, receive

only relevant ads, donate with their Online-Activity & Time

– without spending Money!

Win

“Social Micropayment”:

get a new fund raising source,

better online fundraising,

more donations.

Win

“Social Advertising”:

better targeting,

new feedback channel,

more reach, efficiency,

consumer ad-engagement, ad-quality,

ad-budgets turn into donation-budgets.

Win

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What will

Brands & Advertisers

pay for?

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For a Premium Ad-Brand!

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A “Fair Traid” seal for online marketing.

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A seal for socially responsible ads.

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“Peugeot pays for your attention!”

“The Emirates too ;-)”

like?

dislike?

we love your feedback!

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For social surveys on ads & products.

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“We donate for your Feedback!”

200 Humancredits

in 2 Minutes

= 2 Dollars!

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For socially responsible inventories.

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“We donate for your Spotify-time!”

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Ein “Charity Plug-In” für Internetnutzer

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Charity Plug-In activ: 12.840 Humancredits

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No one has to change anything

on his value chain!

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Humancredit ads value

to each step

of the value chain

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Christian is happy!

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“At the end of the month I’ve collected with my “Web Time” 2,40 Dollars for charities without a single click!

They go to ‘Gelbe Villa!’”

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Georgi even more…

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“I’ve beaten Christian ;-)

I just gave my feedback to some ads and collected about 820 Humancredits!

They go to the ‘Sinn-Stiftung!’”

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The bills of the “Gelbe Villa” are paid ;-)

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“At least there is somebody who donates for our operating costs!Since we take part at Humancredit things go better!”

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Brands & Werbeindustrie profitieren!

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“We’re investing ad-money for charities,

we are in a dialog with our customers

and we’ve got more efficient!”

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Our Roadmap

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What’s next?

1. We run an online survey campaign.

2. We are at the reCAMPAIGN March, 24-25

3. We invite you to a workshop April, 12-13

4. The founding of the “Humancredit gGmbH” is under

construction.

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Donate 500 Humancredits in 5 Minutes!

You donate up to 5 EUR with your feedback!

www.humancredit.cc

With feedback on our concept.

For one out of five betterplace - projects.

Enjoy!

!!! still some bugs to fix :D !!!

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Thanks!

Georgi, Christian, Alistair

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HumancreditAdvertising for the good(s)