Human Voice and Music in Advertising

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Human Voice and

Music

Presented By:Group III

Roll No 721-730Isha ,Jagmaohan, Jagriti, Jayesh, Kanchan, Lilly, Manu, Meenakshi,

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Power of Words and Music

Buland Bharat ki buland tasveerYahi hai right choice baby!!!!!! Aha!!!

Yahi hai right choice baby!!!!!! Aha!!!

Dhund te raha jaoge Daag Ache hein..

Brand Recognition: One can easily relate a product to the music or to the

punch line.

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Role of Music In Advertising.

Diffrenciate a brand from othersBrand name & Promise

Glue Commercials TogetherAdd value To the Product

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Purpose of any media

Informing

Influencing

Entertain

Educate

Promote

Evaluating

Effective decision making

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Print Advertisement

Radio Advertisement

Television Advertisement

Communication Medium

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Role Play

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Impact of Television on IndianCulture

Impact before 1990-The RamayanMahabharat Series.

Impact after 1990 with emergence ofcable tv.

Indian Drama, theater

Puppet Shows

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TRADITIONAL CULTURE

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Social Changes National integrity

Women in Advertising

Globalize corporateculture

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Television - PositivePerceptions

Sight

Soun

d Motion

Easy

Entertaining

National orregional

ads

Multiple

viewers

Differentprogramme types

Highcoverage

Highfrequency

24-hour

ads

Cost-efficient

Generalise

daudienceReaches

lightreaders

Colour

Emotive

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Television - NegativePerceptions

Cluttered

Intrusive

Limited adinventory

Expensivefor narrow

targetsAd zapping

Not

demographically selective

Audiencesfluctuate

Delayedviewing

possible

Advertiser driven

No viewercontrol

Highproduction

cost

Lowinvolvemen

t

Limitedexposure to

ads

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local andfriendly

low cost

regional

selectivity direct sell

good for younge

immedeate

non visual fleeting nature ofmessage

transient nature

creative limitations limited reach

limited targeting.

DemeritsMERITS

RADIO

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Is TV Advertising easy

Creating a television advertising is more

difficult than creating a radio advertising as:

You have to put People in Your Commercial

Plan Out Your Video

Write the Script

Audio and Video Must Match Stick to Time

Hiring a Production Company

Scheduling Your Commercial

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Annoying AdvertisementAnnoying Advertisement

Advertisement should convey a message which is positive.

It should be Ethical and should not hurt anyone.

Adv. which takes a lot of time in radio doesnt attract the audience.

Timing of Advertisement

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Thank You!!!Thank You!!!

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