HUMAN TO HUMAN (H2H) MARKETING MARRIOTT HOTELS AND RESORTS Franz Dahmen MBA 2B
May 22, 2015
HUMAN TO HUMAN (H2H) MARKETING
MARRIOTT HOTELS AND RESORTS
Franz DahmenMBA 2B
Marriott Hotels and Resorts
What are the touch points they are active on?
Marriott Hotels and Resorts
Facebook One or two day
post Responses post in
less than 24 hours Thanks to nice
comments.
Marriott Hotels and Resorts
Twitter Several post per
day Promptly replies Lots of nice
comments with a thank you response
Marriott Hotels and Resorts
Google plus Lots of photos Give a lot of
information of new locations
Activities post very often
Also some videos are post
Marriott Hotels and Resorts
YouTube Lots of videos
publish almost daily
Information for share holder or future share holders.
Lots of videos of the history of the brand
Marriott Hotels and Resorts
Instagram Response to
pictures of guest. Lost of photos from
them and their guest
They promote activities and events in Instagram with pictures.
Marriott Hotels and Resorts
Conclusion: Marriott Hotels and Resorts has develop
a great way to keep in contact with their customers. they work very hard to keep in touch with those gust that take their time to write to them. Also they promote very well the hotels by replying to those negative messages in a very professional way.
Marriott Hotels and Resorts
My Recommendations They have all these platform but there is
not a direct access from their website. This make it more difficult for guest to see all these different communication tools .
Also when they post a picture they should comment where that picture was taken and by who. That way the guest can get an idea of how their hotel looks.