Human Resource as a source of competitive advantage in IT sector- Manorama Yadav

Human Resource as a source of competitive advantage in IT

sector

Presented by Manorama Yadav

Research Scholar-UTU, Dehradun

Human Resource as a source of competitive advantage in IT sector


Objectives

1. Identify how firms gain competitive advantage through people.

2. Explain how globalization is influencing human resources management.

3. Describe the impact of information technology on managing people.

4. Identify the importance of change management.5. State HR’s role in developing intellectual capital.6. Differentiate how TQM and reengineering

influence HR systems.


Objectives (cont’d)

7. Discuss the impact of cost pressures on HR policies.

8. Discuss the primary demographic and employee concerns pertaining to HRM.

9. Provide examples of the roles and competencies of today’s HR managers.


Competitive Advantage through People• Human Resource Management

A set of inter-related policies, practices, and programs whose goal is to attract, socialize, motivate, maintain, and retain an organization’s employees

• Core Competencies Integrated knowledge sets within an organization that

distinguish it from its competitors and deliver value to customers.


Competitive Advantage through People• Competitive advantage through people is

achieved if these human resources:Have value.Are rare and unavailable to competitors.Are difficult to imitate.Are organized for synergy.


Overall Framework for Human Resource Management

COMPETITIVECOMPETITIVECHALLENGESCHALLENGES

• GlobalizationGlobalization• TechnologyTechnology• Managing changeManaging change• Human capitalHuman capital• ResponsivenessResponsiveness• Cost containmentCost containment

HUMAN HUMAN RESOURCESRESOURCES

• PlanningPlanning• RecruitmentRecruitment• StaffingStaffing• Job designJob design•Training/developmentTraining/development• AppraisalAppraisal• CommunicationsCommunications• CompensationCompensation• BenefitsBenefits• Labour relationsLabour relations

EMPLOYEEEMPLOYEECONCERNSCONCERNS

• Background diversityBackground diversity• Age distributionAge distribution• Gender issuesGender issues• Educational levelsEducational levels• Employee rightsEmployee rights• Privacy issuesPrivacy issues• Work attitudesWork attitudes• Family concernsFamily concerns


Competitive Challenges and Human Resources Management• The most pressing competitive issues facing

firms:Going globalEmbracing technologyManaging changeDeveloping human capital Responding to the market Containing costs


Going Global

• GlobalizationThe trend toward opening up foreign markets to

international trade and investment.

• Impact of GlobalizationPartnerships with foreign firms “Anything, anywhere, anytime” marketsLower trade and tariff barriers


Going Global (cont’d)• Impact on HRM

Different geographies, cultures, laws, and business practices

Issues: Identifying capable expatriate managers. Developing foreign culture and work

practice training programs. Adjusting compensation plans for

overseas work.


Embracing New Technology

• Knowledge Workers Workers whose

responsibilities extend beyond the physical execution of work to include planning, decision making, and problem solving.


Influence of Technology in HRM• Human Resources Information System (HRIS)

Computerized system that provides current and accurate data for purposes of control and decision making.

Benefits: Store and retrieve of large quantities of data. Combine and reconfigure data to create new

information. Institutionalization of organizational knowledge. Easier communications. Lower administrative costs, increase productivity,

and response times.


Impact of IT on HRM

TransformationalTransformationalImpactImpact

OperationalOperationalImpactImpact

RelationalRelationalImpactImpact

HRMHRM


HRM IT Investment Factors• Initial costs and annual maintenance costs

• Ability to upgrade, increased efficiency and time savings

• Compatibility with current systems

• User-friendliness

• Availability of technical support

• Time required to implement

• Training time required for HR and payroll


Managing Change• Types of Change

Reactive change Change that occurs after external forces have already

affected performanceProactive change

Change initiated to take advantage of targeted opportunities

• Formal change management programs help to keep employees focused on the success of the business.


Managing Change through HR• Why Change Efforts Fail:

1. Not establishing a sense of urgency.2. Not creating a powerful coalition to guide the effort.3. Lacking leaders who have a vision.4. Lacking leaders who communicate the vision.5. Not removing obstacles to the new vision.6. Not systematically planning for and creating short-

term “wins.”7. Declaring victory too soon.8. Not anchoring changes in the corporate culture.


Developing Human Capital• Human Capital

The knowledge, skills, and capabilities of individuals that have economic value to an organization.


Human Capital and HRM

• Creation of knowledge• Utilization of knowledge• Application of

knowledge


Responding to the Market• Total Quality Management (TQM)

A set of principles and practices whose core ideas include understanding customer needs, doing things right the first time, and striving for continuous improvement.

• Six SigmaA process used to translate customer needs into a set

of optimal tasks that are performed in concert with one another.


Responding to the Market• Reengineering

Fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, service, and speed. Requires that managers create an environment for

change. Depends on effective leadership and

communication processes. Requires that administrative systems be reviewed

and modified.


Containing Costs• Downsizing

The planned elimination of jobs (“head count”).


Containing Costs (cont’d)• Hidden Costs of Layoff

Severance and rehiring costsAccrued vacation and sick day payoutsPension and benefit payoffsPotential lawsuits from aggrieved workersLoss of institutional memory and trust in managementLack of staffers when the economy reboundsSurvivors who are risk-averse, paranoid, and political


Containing Costs (cont’d)• Benefits of a No-Layoff Policy

A fiercely loyal,more productive workforceHigher customer satisfactionReadiness to snap back with the economyA recruiting edgeWorkers who aren’t afraid to innovate, knowing their

jobs are safe.


Containing Costs• Outsourcing

Contracting outside the organization to have work done that formerly was done by internal employees.

• Employee LeasingThe process of dismissing employees who are then

hired by a leasing company (which handles all HR-related activities) and contracting with that company to lease back the employees.


Productivity Enhancements

MOTIVATIONMOTIVATION• Job enrichmentJob enrichment• PromotionsPromotions• CoachingCoaching• FeedbackFeedback• RewardsRewards

ENVIRONMENTENVIRONMENT• Empowerment Empowerment • TeamsTeams• Leader supportLeader support• CultureCulture

ABILITYABILITY• RecruitmentRecruitment• Selection Selection • TrainingTraining• DevelopmentDevelopment

Perf = Perf = f f (A,M,E)(A,M,E)


Demographic and Employee Concerns

• The Diversity Challenge


Age Distribution


Gender Distribution


Rising levels of education


Cultural Changes• Employee Rights


Cultural Changes• Concern for Privacy• Changing Attitudes Towards Work• Balancing Work and Family


Partnerships: Line Managers and Human Resources Managers• Responsibilities of HR

Advice and counselServicePolicy formulation and

implementationEmployee advocacy


Strategic Human Resources Management• Strategy

The formulation of an organization’s missions, goals, and objective as well as the action plans to execute the strategy.

Corporate StrategyBusiness Strategy


Strategic Human Resources Management• Strategic HRM

A set of interrelated practices, policies, and philosophies whose goal is to enable the achievement of the corporate or business strategy.


Human Resource Competency Model

BusinessBusinessMasteryMastery

• Business acumenBusiness acumen• Customer orientationCustomer orientation

• External RelationsExternal Relations

HRHRMasteryMastery• StaffingStaffing

• Performance appraisalPerformance appraisal• Rewards systemRewards system• CommunicationCommunication

• Organization designOrganization design

ChangeChangeMasteryMastery

• Interpersonal skillsInterpersonal skillsand influenceand influence

• Problem-solving skillsProblem-solving skills• Rewards systemRewards system

• Innovation and creativityInnovation and creativity

Personal Personal CredibilityCredibility

• TrustTrust• Personal Personal

relationshipsrelationships• Lived valuesLived values

• CourageCourage

Thanks
