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Location Based Service Presence P3 - Presence/Preference/Privacy
14

Human face of data

Jan 19, 2015

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Technology

How we can use big data on our smartphones to shop healthier. Carlos Dominguez, SVP of Cisco Systems
At "Mission Control" The Human Face of Big Data event with photographer Rick Smolan. NYC in October 2012
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Page 1: Human face of data

Location Based Service

Presence P3 - Presence/Preference/Privacy

Page 2: Human face of data

Location Based Service

Presence P3 - Presence/Preference/Privacy

Page 3: Human face of data

Health

Exercise - 92%Calories - 1100Target - 1450

P3 - Presence/Preference/Privacy

Access Health Record

Secure Encrypted

AccessExcercise FileNike Fuelband

Launch Health Assistant

Application

Page 4: Human face of data

Health

Exercise - 92%Calories - 1100Target - 1450

P3 - Presence/Preference/Privacy

Access Health Record

Secure Encrypted

LaunchAugmented

RealityApplication

AccessExcercise FileNike Fuelband

Launch Health Assistant

Application

Page 5: Human face of data
Page 6: Human face of data

GOOD

Page 7: Human face of data

GOOD

APPLE0% CHOLESTEROL

CLICK HERENUTRITIONAL INFO

ADD TO CART

PRESSHERE

Page 8: Human face of data

GOOD

Page 9: Human face of data

GOOD

BROCCOLI0% CHOLESTEROL

CLICK HERENUTRITIONAL INFO

ADD TO CART

PRESSHERE

Page 10: Human face of data

SORRY

Page 11: Human face of data

SORRY

K-TOOS COOKIESEXCEEDS

LIMITS

SUGGESTALTERNATIVES?

Page 12: Human face of data

SORRY

Page 13: Human face of data

SORRY

LONGBOARDBEER

ALCOHOLNOT SUGGESTED

WITH MEDS

I KNOW YOUHATE ME

Page 14: Human face of data

3OBSERVATION

1. Big data - Infancy2. Not all data is created equal3. Wisdom impacts outcomes

SUMMARY