Human connection in a digital age

HUMAN CONNECTION IN A DIGITAL AGE

d e v i c e• hardware

• OS

• condition

• familiarity

• battery level

• software

• capabilities

c o n n e c t i o n• speed

• reliability

• set up

c a r r i e r• practices

• services

• pricing model

i n t e r f a c e

g o a l s• identity

• status

• logistics

• communication

• information

• entertainment

• social interaction

a t t e n t i o n• continuous / full

• continuous / partial

• intermittent / full

• intermittent / partial

t a s k s• make call

• compose message

• meet friends

• announce location

• send photo

• view video

• find local information

• etc...

ACTI V

I TY

ENVI RONMENT

CULT

UR E

walking, driving, eating, juggling groceries, waiting for the b

us, in

line...

sound, light, space, privacy, distractions, other people...

economics, religion, etiquette, law, social structures...

Connecting with audiences today is harder and more complex thatever before.

“what people are interested in, and be a part

- Craig Davis

We need to stop interrupting

of what people are interested in

“

Expect more Augmented & Virtual Realities

NRMA’scrash simulator

Converse,Explore Famous Sneakers inVirtual Reality

MicrosoftHololens

Expect to be wearing it

Apple Watch

DurexFundawear

Expect smarterHardware & Homes

CokeHug Me

CokeHug Me

Basically, we like to feel unique and personal

Products and Personalisation

A quick summary:

We are still Humans…People yearn for personal and human connections even more now than before.

Connect through simple Ideas & Stories told well

Thank you