85% of households are living without electricity. 400g of CO2 / day in those households killing 15 children. Other 45 children die because of unsafe water diseases. 60 MOTHERS loosing a child. Every day. Everyday in Kenya @ the BOP:
Hult Global Case Challenge - OSRAM
Jul 18, 2015
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85% of households are living without electricity.
400g of CO2 / day in those households killing 15 children.
Other 45 children die because of unsafe water diseases.
60 MOTHERS loosing a child.
Every day.
Everyday in Kenya@ the BOP:
Denis Amaral
Amanda Malak
láRufus Mitchell
Vilmos Lorincz
Hassan Wafai
TEAM 9
The OSRAM Model
Lake Victoria
Case Question
How can OSRAM creategreater, more consistentdemand for its products torealize the potential of its socialenterprise and fulfil the promiseof its pilot?
Women
• Significant part of the market
• Key buyers
• Hold informal network
• Have unexplored synergies with children activity
• Sway in households decisions related to lighting
Reaching women with
• MARKETING
• EDUCATION CAMPAIGNS
• CHILDREN HEALTH
500 -Fishermen
50% - Fishermen
20% - Exchange Program
10% - Membership
FootTraffic
Membership Program
Kerosene Exchange Program
80%Target Rate
Goal: High & Consistent Capacity Utilization
Kerosene Exchange Program
Emissions
Reduced
O’Lantern
@ Discount
Rate
Membership Program
233 0789 8902
Kamili Owiti
Membership Rewards
Foot Traffic
@
Solar Internet Service
• Partnership with NGO
• Members = Discount Rate
Why?
• Multinational Social Inclusion
• Access to Education
Providing Internet will
• Attract Foot Traffic
• Leverage Life Quality
500 -Fishermen
50% - Fishermen
20% - Exchange Program
10% - Membership
80%Target Rate
Goal: High & Consistent Capacity Utilization
CO2 Emissions
Infant Mortality
OSRAM’s Demand and Profit
Thank You !
Any Questions
?
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