Hul ppt

Organization study

PRESENTED BY

K.PAVANKUMAR

(PG 12056)

Introduction

Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in

Mumbai, Maharashtra.

It is owned by the British-Dutch company Unilever which controls 52% majority stake in

HUL.

Its products include foods, beverages, cleaning agents and personal care products.

It is headquartered in Mumbai, India and has an employee strength of over 16,500

employees and contributes to indirect employment of over 65,000 people.

Hindustan Unilever's distribution covers over 2 million retail outlets across India directly

and its products are available in over 6.4 million outlets in the country.

As per Nielsen market research data, two out of three Indians use HUL products

Date of Establishment 1933

Industry Consumer goods

Headquarters Mumbai, Maharashtra, India

Key people Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD)

Business Operation Foods, beverages, cleaning agents and personal care products

Net income 22,691 crore (US$489.76 million) (2011-2012

Our vision

To earn the love and respect of india ,by making a real difference to every india

The four pillars of our vision set out the long term direction for the company

We work to create a better future every day

We help people feel good, look good and get more out of life with brands and services that are

good for them and good for others.

We will inspire people to take small everyday actions that can add up to a big difference for the

world.

We will develop new ways of doing business with the aim of doubling the size of our company while

reducing our environmental impact.

Mission or Goal

Unilever's mission is to add Vitality to life We meet everyday needs for

nutrition, hygiene, and personal care with brands that help people feel good,

look good and get more out of life.

The main aim of the company is to make a billion of Indians feel safe and

secure

Company structure

organization structure

Executive directors

Management

Committee

Non-executive directors

Chairperson Mr Harish Manwani

MD Mr Nitin Paranjpe

Directors A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas

Baillie, Dr R A Mashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal

Vittal, Mr Harish Manwani, Mr Nitin Paranjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar

Ramamurthy, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai

Brands

Category Consumer Products, Food & Beverages

Sector FMCG

Tagline/ Slogan Small Actions, Big Difference

Segment Products and services for daily needs

Target Group Every Indian household especially the

middle class

Positioning Being the largest FMCG company ,

their little efforts make a huge difference in the lives of people.

The company has a distribution channel of 6.4 million outlets and

owns 35 major Indian brands. Its brands include:

Food Brands:

Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea,

Kissan ,Lipton , Knorr, Kwality Wall's ,Modern Bread

Homecare Brands

ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent

and colour care,Surf Excel, Vim ,Magic – Water Saver

Personal Care Brands:

Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving

products ,Fair & Lovely ,Hamam ,Lakmé ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's,

Rexona ,Sunsilk ,Sure ,Vaseline,TRESemmé

Water Purifier Brand:

Pureit Water Purifier

SWOT Analysis

Strength

1. HUL is a part of the Unilever group, hence strong brand equity

2. It has over 16500 employees

3. Reach 6.4 million retail outlets which includes direct reach to over 1.5

million retail outlets

4. Two R&D centers in India in Mumbai and Bangalore

5. Products with presence in over 20 consumer categories with over 700

million Indian consumers using its products

6. As a part of CSR, HUL has initiatives like project Shakti, plastic

recycling, women empowerment etc.,

Weakness

1. Market share is limited due to presence of other strong FMCG brands

2. HUL products has stiff competition from big domestic players and

international brands

Opportunity

1. Tap rural markets and increase penetration in urban areas

2.Mergers and acquisitions to strengthen the brand

3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies

2.FDI in retail thereby allowing international brands

3. Competition from unbranded and local products

Competition

Competitors

1. Marico

2. L'Oréal

3. Nirma Ltd

4. ITC

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur

Competitors of hul soaps

Hul brands Competitors brands

Pears Santoor, Savlon

Dove Camay

Hamam Margo

Liril Cinthol

Lux Santoor, Chandrika

Rexona Cinthol, Mysore Sandal

Breeze Godrej no. 1, Nirma

Lifebuoy Dettol

Competitors of hul hair care

Sunsilk Pantene

Clinic Plus Head & Shoulders

Dove L’Oreal, Garnier

Competitors of HUL Oral Care

Pepsodent Colgate

Close Up Meswak

Dabur Red

Anchor

Competitor of HUL Tea

Read label Tata tea

Competitor of HUL salt

Annapurna Tata salt

Competitor of HUL Soups

Knorr Maggi

Competitor of HUL Ice creams

Kwality walls Amul ice crem

Competitors of HUL Surf

Surfexel Ariel

Wheel Nirma

Rin Tide

Contribution to different sectors

HOME & PERSONAL CAREFOODSEXPORTSOTHERS(CHEMICALS, WATER)

16.2%

7.3%

2.2%

corporate social responsibility

Providing education on health and hygiene

Women empowerment

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

Awards and Recognition

In 2012, HUL was recognized as one of the world's most innovative companies by

Forbes. With a ranking of number 6, it was the highest ranked FMCG company.

Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards

organized by the Advertising Club Bombay in September 2012.

HUL was one of the eight Indian companies to be featured on the Forbes list of

World’s Most Reputed companies in 2007.

In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational

Health and Safety Award for 2012 in the FMCG category for its safety and health

initiatives and continuous improvement on key metrics.

HUL Policies

Environmental policy

Quality policy

Safety & health policy

Affirmative action policy

Milestones achieved

Five of HUL's leading brands – Lux, Dove, Pears, Clinic Plus and Sunsilk – won the

Reader's Digest Trusted Brand 2008 Awards.

Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's

Most Trusted Brands 2008 survey

HUL was awarded the Bombay Chamber Civic Award 2007 in the category of

Sustainable Environmental Initiatives.

HUL was selected as the top Indian company in the FMCG sector for the Dun &

Bradstreet - American Express Corporate Awards 2007.

Bibliography

https://www.hul.co.in

https://www.slideshare.com

https://www.indiantimes.com

https://www. wikipedia.com

Thank you