HUGO BOSS

WHO’S THE BOSS?

Grand Opening of the new HUGO BOSS store at Shopping Iguatemi JK

BRIEFING

As for the store opening: we need to be practical, prompt and keep up with low investment.

We want to be very effective and get group involvement with the target.

STRATEGY

Advertise the new HUGO BOSS Store

at Shopping Iguatemi JK;

Add value to HUGO BOSS’s brand;

Introduce the HUGO BOSS women’s collection;

TARGET

OBJETIVOS

• Divulgar a nova loja HUGO BOSS no Shopping Iguatemi JK;

• Valorizar a marca HUGO BOSS;

MECHANICS

A male model dressed-up in HUGO BOSS’s outfit will be featuring a very important customer and will be visiting selected coffe shops of São Paulo, advertising the Grand Opening of the HUGO BOSS store.

MECHANICS

A female model dressed in Hugo Boss will follow the man model in the coffe shops. The female audience, often comment on the clothes of others around then. The models together will attract attention and generate curiosity.

SCRIPT

The models will drive through selected and premium areas of Sao Paulo in a convertible.

The car will park in front of selected coffee shops and the models will be sitting at a reserved table.

One might ask why we are targeting these selected coffee shops?

HUGO BOSS’ target will be there.

The models enters the coffee shops holding large HUGO BOSS’ shopping bags with the purpose of advertising the new HB store at SHOPPING IGUATEMI JK.

A few minutes later, will offered a cup of coffee along with a special invitation to every table.

The invitation will be produced with special material, reflecting the standard of sophistication and style expected by the public.

It is our goal to create a buzz within the target audience by displaying the magnificence and elegance of the HUGO BOSS brand with a simple and yet efficient promo action.

CONCLUSION

Thank You ;)R. Medeiros de Albuquerque, 420

Vila Madalena - São Paulo - SP

11.3441.8161