HubSpot Social Media Tools Best Practices

HubSpot Social Media Tools Best Practices Joshua Feinberg Co-Leader of Boca Raton HubSpot User Group

Co-Founder and CMO of SP Home Run

@joshua_feinberg

Jennifer Feinberg Co-Leader of Boca Raton HubSpot User Group

Co-Founder and President of SP Home Run

@jen_feinberg

Agenda

• Save the Dates • Announcements • Who’s Here Today? • HubSpot Social Media Tools Best Practices

(How To Use HubSpot’s Social Media Apps To Drive More Leads And Revenue)

Welcome!

The Boca Raton HubSpot User Group (BocaHUG) is composed of marketers, sales professionals, and small business owners looking to master the HubSpot software, Inbound marketing, and Inbound selling to get the best results.

We meet 4 times a year in Boca Raton, Florida (Palm Beach County) to network and share ideas.

Why?

• Network with and learn from other Inbound marketers in the greater Boca Raton, Florida area.

• Discover new ways to attract, convert, close, and delight customers and clients, so you can grow your business or organization.

Please Add This to Your Calendar Now! • Next Boca HUG meeting:

Tuesday, December 15, 2015 @ 9:00am-11:00am Isaac Moche, Senior Inbound Professor from HubSpot Academy

• Inbound Fundamentals Classroom Training (Two Day Class): Wednesday, December 16, 2015 @ 9:30am-4:30pm Thursday, December 17, 2015 @ 9:30am-4:30pm

• Next Broward HUG meeting: Tuesday, November 10, 2015 @ 6:30pm-8:30pm

• Watch your inbox and LinkedIn Group for details and registration

Boca Raton HUG on Social Media

• Join the LinkedIn Group for the Boca Raton HubSpot User Group

• Follow @BocaHUG on Twitter (Use #bocahug)

INBOUND 2015 “Movement”

https://www.youtube.com/watch?v=AMCVWHl00a8

http://www.inbound.com

Planning Ahead for INBOUND 2016

• 20+ people from Boca attended INBOUND 2015

• But we weren’t all registered together and missed cool VIP benefits and discounts

• Goal: Get everyone on same page for INBOUND 2016

Tip: Don’t register until you hear from us. If you have already, let us know so we can add you.

http://academy.hubspot.com/certification

Inbound Certification

• Who’s certified?

• New for 2016: HubSpot grading HubSpot User Groups based on % of Inbound Certified Professionals

In future: Allocating guest speakers – and we believe sponsor budget – based on this metric

New Metric Boca HUG Members • 2013 – present

– Attendees

• 2016+ – Members – Guests

• Challenge: Evolve to more of an organization, but keep everything free

Membership Requirements • Inbound Certification • Attendance requirement • Social participation and sharing

requirement

Benefits • Get free local continuing education • Meet HubSpotters from HQ locally • Learn from other HubSpot customers • Build friendships with local

HubSpot customers

Two Ways to Get Inbound Certified

Inbound Certification

• Self Study

• Free and Open to Everyone

http://academy.hubspot.com/certification

Inbound Fundamentals Classroom Training

• 2 Full Days of Classroom Instruction in Boca Raton

• Wednesday, December 16, 2015

• Thursday, December 17, 2015

• $500 and Limited to 12 Participants

http://www.bocahug.com/classroom

Your Biggest Marketing Challenge

Word Cloud via JasonDavies.com

Who’s Here Today? • Please introduce yourself

– Joshua Feinberg (Boca Raton HUG Co-Leader) – SP Home Run / Inbound Agency – HubSpot Professional User Since 2011

• Inbound Certified, HubSpot Certified, HubSpot Certified Partner

– What You’re Looking to Get Out of Attending Today and at Future Meetings • Learn Together • Build a Community

Who’s Here Today?

• Please introduce yourself

– Name

– Company/Organization/Location

– HubSpot User Since… (or Future HubSpot User)

– What You’re Looking to Get Out of Attending Today and at Future Meetings

Special Thanks

• SCORE South Palm Beach for allowing us to meet here

–Hal Finkelstein @SCORESoPalmBch

• HubSpot for sponsoring @HubSpot

– Sarah Kilens @SarahPapa

SCORE South Palm Beach • Very fortunate to have one of the highest-ranked SCORE

chapters in the USA right in our own backyard

• #1 SCORE Chapter in the Nation for 2012

• Hal Finkelstein, Chairman of the South Palm Beach SCORE

• Educational Programs and Business Counseling Year Round

• Visit http://www.scoresouthflorida.net

• Call 561-981-5180