An Online Marketplace for Senior Care Sector: Healthcare, Senior Care Market: $80b Home Care Industry Stage: Pre-Seed, Hub Ventures Finalist
May 17, 2015
An Online Marketplace for Senior Care
Sector: Healthcare, Senior Care
Market: $80b Home Care Industry
Stage: Pre-Seed, Hub Ventures Finalist
The SeniorServe TeamCore Team
• Evin Ollinger – Founder, CEO. Evin’s fourth startup. Distribupro $0 - $12M in 3yrs, acquired by Computer Associates, Chronos Software $0 - $5M in 4yrs, acquired by Day Runner and Time Design, OneVoice (tech behind Google’s Translate button). ATT’s spinout of its Language Line healthcare division into a rapid growth standalone company, ($68M - $147M, acquired for $722M, ABRY Partners). 30 years in high-tech software and online services in B2B and B2C markets, healthcare and CPG industries.
• Brent Daugherty – Co-founder, M.S. CS, EE UNC. Mobile Web Application Developer at Eveo, the leading healthcare digital agency. Lead developer on award winning web apps for major pharma and healthcare accounts. Worked at Wells Fargo and Lending Tree in consumer facing transaction apps. Expertise is in user-facing, web and mobile applications. HTML5/CSS3, JavaScript, Photoshop, Node.js, Ruby on Rails, SQL/NoSQL, C/C++, among others.
• Mary Stanton – MSW, LCSW. Senior Web Architect HealthCommunities.com, Mary managed the content creation and web development/marketing teams for 28 websites and 3,000 physician clients for eight years. Senior care experience in case management in geriatric social work and in-home senior care for agencies. Masters in Social Work, Smith College, and a BA in Nonprofit Management, Amherst.
The SeniorServe TeamAdvisors
• Ben Cox – Advising CTO. 15 years experience leading programming teams in large-scale systems development. Expertise in UI technologies to back-end data integration and search at scale. Corporate work for Coca Cola (global marketing simulation/ optimization platform), Integration Architect, Grid Data (data integration platform for a Fortune 100 hardware company), Shop.com (merchant content acquisition system). His latest work is crowd funding site, Rallyme.com.
• Carlos Berlanga – Advisor SEO/Google/FB Marketing. Carlos works at Google in Adwords and search positioning programs for major clients.
• Senior Industry Advisor (anon) – 20 yrs VP-level management in senior care industry. Well known industry leader. Helped A Place for Mom raise $10M round as industry expert.
• Ned Rozbicki – Advisor Insurance & Regulatory. 20 Years insurance for healthcare, home care agencies. Brick and mortar and online experience.
• Cara Sansonia, J.D. – Advisor Healthcare, Elder Law, Medicare Regulatory and Legal Affairs.
SeniorServe Online Marketplace for Senior Care
Transaction platform forsenior care – find and hire caregivers for daily tasks
SeniorServe Caregivers &Home Helpers
Seniors Friends & Family
Transaction platform forsenior care – find and hire caregivers for daily tasks
SeniorServe Caregivers &Home Helpers
Seniors Friends & Family
My Parents
My Sister
in NYC3,000 miles
SeniorServe Online Marketplace for Senior Care
Find the perfect home caregiver
City, State, or Zip
Free Assessment
Trusted, Reliable, Caring Helpers
Select a caregiver to learn more
View All Caregivers
• Match with the Best Caregiver
• Construct a Care Plan
• Completely Free!
Your Care, Your Home, Your Way Log InLog In
Get Tasks Done
• Transportation, shopping
• House cleaning, handyman
• Cooking & more!
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Senior Care Stories
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Refine SearchSan Francisco, CA Home Care - 950 Caregivers
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Kaili B.San Francisco, CA (94103)
0.26 miles awayHello,
My name is Kaili and I am a very friendly and easygoing person. I love to stay busy and have fun. I am full time student at City College of S ... Read More
30 years old
1 year(s) of experience
Student
Insured
Bonded
Reviewed
San Francisco, CA (94103)
0.26 miles away
Hi my name is Portery McFadden. I enjoy helping people help themselves. I view myself as a motivating, positive person. One of my greatest skills is ...
Read More
54 years old
23 year(s) of experience
Homemaker/Companion
Insured
Bonded
Reviewed
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Portery M.
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Elizabeth T.San Francisco, CA (94110)
Compassionate and Experienced Caregiver/Geriatric Massage TherapistHello! I am a Certified Nurse Assistant (CNA) for over a decade as well as a Licensed Massage Practitioner living in San Francisco. In my massage practice, I specialize in treating conditions usually associated with the aging process. My caregiving specialties are dementia care, incontinence care, ADL's, companionship, cooking and travel care. Currently I am working on advanced studies in Neuromuscular Massage Therapy and Hospital Massage Therapy.
39 years old
12 year(s) of experience
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Elizabeth
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New Caregiver Request
Elizabeth T. has been sent a request.
Pending
Hi honey, I need the gutters cleaned for winter, some boxes moved from the basement and some light bulbs changed.
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house cleaninghouse cleaning
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exercise & rehabexercise & rehab
office helpoffice help
gardeninggardening
financial & legalfinancial & legal
event helpevent help
pickup & deliverpickup & deliver
movingmoving
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handyman
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otherother
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Task for Handyman
Title: Enter your task title
Enter your task descriptionDescription:
Location: Mom’s House Other Location
When: Date at Time for How long
Task repeats regularly
Select Past Handyman Task
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Title: Clean gutters, move heavy boxes
Clean all house gutters for winter rains, will need ten foot ladder. Medium size house. Move 4 boxes up from basement and allow my Mom to go through them and then move back down. Fix two light bulbs.
Description:
Location: Mom’s House Other Location
When: 2/10/2013 at 3:00 PM for 3 hours
Task repeats regularly
Task for Handyman Select Past Handyman Task
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Find help for MomFind CaregiverFind Caregiver
Mom’s Care Plan
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past taskspast tasks
household helphousehold help
transportationtransportation
shoppingshopping
computer helpcomputer help
otherother
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Price: 60
Post as Pay Request to Care Circle
$ $60 suggested price
(?)
Select Helper:
\\
Fav HelperFav Helper
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Find help for MomFind CaregiverFind Caregiver
Mom’s Care Plan
My CaregiversMy Caregivers
past taskspast tasks
household helphousehold help
transportationtransportation
shoppingshopping
computer helpcomputer help
otherother
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Price: 60
Post as Pay Request to Care Circle
$ $60 suggested price
(?)
Select Helper:
Fav Helper
Save & Continue
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Find help for MomFind CaregiverFind Caregiver
Mom’s Care Plan
My CaregiversMy Caregivers
past taskspast tasks
household helphousehold help
transportationtransportation
shoppingshopping
computer helpcomputer help
otherother
DoctorDoctor’’ss
MedicationMedication
Mom’s Tasks
Care CircleCare Circle
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SeniorServe
Caregiver Accepted
Elizabeth T. has accepted your request.
Tuesday at 10am
Task for Handyman
Your task has been created and has received a response.
Tomorrow at 3pm
Hi honey, I need the gutters cleaned for winter, some boxes moved from the basement and some light bulbs changed.
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Today at 3pm. Clean all house gutters for winter rains, will need ten foot ladder....
Notes:
Address
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San Francisco, CA
Joan Senior (415-555-2359)
Client:
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Notes:
Your mom enjoyed looking through the boxes. She found some pictures from your childhood.
Upload PictureUpload Picture
Senior’s Weight:
110 lbs
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Senior ConfirmSenior ConfirmSenior ConfirmSenior Confirm
Task:Clean all house gutters for winter rains, will need ten foot ladder. Medium size house. Move 4 boxes up from basement and allow my Mom to go through them and then move back down. Fix two light bulbs.
Actual Time: 3 hours and 22 minutes
Expected Time: 3 hours
Care PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessmentsCare PlanCare Plan Pay for HelpPay for Help Government ResourcesGovernment Resources DiseasesDiseases AssessmentsAssessments
Status UpdateStatus UpdateReminderReminderAppointmenAppointmentt
Find help for MomFind CaregiverFind Caregiver
Mom’s Care Plan
My CaregiversMy Caregivers
past taskspast tasks
household helphousehold help
transportationtransportation
shoppingshopping
computer helpcomputer help
otherother
DoctorDoctor’’ss
MedicationMedication
Mom’s Tasks
Care CircleCare Circle
Create TaskCreate Task
Care ChartsCare Charts
Care NotesCare Notes
SeniorServe
handymanhandyman
otherother
Caregiver Accepted
Elizabeth T. has accepted your request.
Tuesday at 10am
Task for Handyman
Your task has been created and has received a response.
Completed
Hi honey, I need the gutters cleaned for winter, some boxes moved from the basement and some light bulbs changed.
Handyman Task CompletedYour mom enjoyed looking through the boxes. She found some pictures from your childhood.
2 hours ago
Dispute
Weight: 110lbsPicture: View Picture
Payment: $60Time: 3 hours and 22 minutes
Approve
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Joan, How can we help you?Status UpdateStatus UpdateReminderReminderAppointmenAppointmen
ttFind CaregiverFind CaregiverCreate TaskCreate Task
My CaregiversMy Caregivers
past taskspast tasks
household helphousehold help
transportationtransportation
shoppingshopping
computer helpcomputer help
otherother
DoctorDoctor’’ss
MedicationMedication
Your Tasks
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SeniorServe
Jim was a nice fellow, and the gutters looks great. Thanks guys.
handymanhandyman
otherother
Caregiver Accepted
Elizabeth T. has accepted your request.
Tuesday at 10am
Hi honey, I need the gutters cleaned for winter, some boxes moved from the basement and some light bulbs changed.
Handyman Task Completed 2 hours ago
You approved this task.
SeniorServe Online Transaction Platform & Care Circle
One Transaction
= Trusted Care
= Care Circle
= Affordable
= Health Info
SeniorServe Caregivers &Home Helpers
Seniors Friends & Family
In-Home Senior Care Market Size
$80b Market
33,000 Agencies
40M Seniors
44M Friends & Family
Market Opportunity – Industry Not Online
$80b Market
33,000 Agencies
40M Seniors
44M Friends & Family
Integrated Revenue Model
• Transaction Service Fees – 12% - 33%
• Referral Fees – Assisted Living & Senior Homes. $2k - $10k/closed lead, 60k/mo. leads, trusted lead generation partner wanted.
• Discharge Penalty Reduction – Hospitals & Rehab Centers. Medicare readmission penalty 1% - 7%. 1 in 5 seniors. Integrated discharge to trusted in-home senior care partner wanted.
• Product Sales – Senior Channel. Remote medical monitoring and home alert device sales and monthly monitoring income.
• Caregivers Rewarded – Paid 100% of the task. Not minimum wage.
Integrated Revenue Model
• Transaction Service Fees – 12% - 33%
• Referral Fees – Assisted Living & Senior Homes. $2k - $10k/closed lead, 60k/mo. leads, trusted lead generation partner wanted.
• Discharge Penalty Reduction – Hospitals & Rehab Centers. Medicare readmission penalty 1% - 7%. 1 in 5 seniors. Integrated discharge to trusted in-home senior care partner wanted.
• Product Sales – Senior Channel. Remote medical monitoring and home alert device sales and monthly monitoring income.
• Caregivers Rewarded – Paid 100% of the task. Not minimum wage.
1st National Provider = SeniorServe
Hub Incubator Ready
• Team ready & working• Demo ready• 100 Seniors Project (on-going)
Next Steps:
Validation Process into marketplace - Code and Test MVP – product development
- TaskRabbit API – on-board Caregivers/Helpers
- Landing Pages – attract customers
Industry Engagement & Traction
An Online Marketplace for Senior Care
Sector: Healthcare, Senior Care
Market: $80b Home Care Industry
Stage: Pre-Seed, Hub Ventures Finalist