Huawei Devices Presentation. HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 2 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext.

Huawei Devices Presentation

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2Who are we…Who are we…

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3

Huawei DeviceHuawei Device’’s Strategys Strategy

MBB / Handset Industry / Enterprise DeviceConnected Home Solution

AppsTMS

Online update

Smart DeviceSimple World

Simple to operateSimple to connectSimple to use

Smart Device

Hosting CenterDSM / Hispace


MBB Handset Convergence

Huawei Device

Huawei DeviceHuawei Device’’s Product Portfolios Product Portfolio

Mobile Broadband

No.1 in global market with

55% Share

Android

Top5 in global smart

phone market with about 9% Share 2011Q1

3G Gateway

No. 1 in global market

FWT

No. 1 in global market with

35% Share


Huawei Device in AfricaHuawei Device in Africa

Huawei as a reliable, long term partner.

• Partnerships with top operators across Africa, such as MTN,

Vodacom, Bharti, Safaricom, ET.

Authorized service agent

Full Covered Service Network in Africa

High level repair center

• Various support systems for our customers, such

as Market Cooperation, On Site Support, Local

Service & Training.

Leading position in terminal industry of Africa

MBB Market Share Handset Market Share

Home Convergence Market Share

73%

27%Huawei

Others

Smart Phone Market Share in Kenya

Handset Market Share


Where are we going…Where are we going…


One of the world's most innovative technology

brands

Where we have come Where we have come from ... our brand storyfrom ... our brand storyWhere we have come Where we have come from ... our brand storyfrom ... our brand story

One of the world's leading communication-infrastructure

brands

One of the leading OEM suppliers to the

communications industry

We have always been driven by a desire to do things differently, to do things better. It’s not surprising, then, that all of the world’s leading mobile phone operators speak highly of us.

You don’t get to become the world’s leading B2B communications brand if you are not simply the best in the business.

Not only can we supply the most innovative, cost-efficient technical solutions, we can also design, build and install tailored system enhancements that make the end-user’s life that bit more pleasurable and the clients technical and financial directors’ day quite a little easier.

Thanks to this “can do” spirit, when operators the world over pick up the phone to talk to the brand they trust, there’s now a very good chance they will be dialing our number.

Brand Story... in B2B Brand Story... in B2B


A B2C brand and a B2BBrand = a “B2P”

(Business to people) brand

Where are we going…Where are we going…

Where are we going...Where are we going...Where are we going...Where are we going...

A Business to People (B2P) brand that has

strong beliefs, its own style, and a

compelling promise

“To be one of the world’s top 3 handset brands”

OperatorsOperators

ConsumersConsumers




Our Brand Target AudienceOur Brand Target Audience

Who we need to take with us... Who we need to take with us... The key target for our The key target for our communicationscommunications

Younger Social Networkers (YSNs):•The sweet-spot, the “bulls-eye” of those who will buy our products…

• United by an attitude (more by mindset than a demographic grouping)

• Know more people (in person)

• “Know” more people virtually (more friends on Facebook, more active on You Tube)

• Keener to communicate with others; spend more time communicating via technology

• More interested in what’s going on in the world; more interested in sharing new ideas

• More knowledgeable about the technology category and what they can get out of it (how it can make their lives more fun, interesting, entertaining.. Rewarding

• More likely to use or aspire to use smart phones

• Shorter replacement cycles for the communications devices they own

• More receptive to advertising (therefore targeting them more likely to be cost-efficient )

• More “brand aware”

• More likely to influence others


Why…Why…


Development of Mass Smartphone TrendDevelopment of Mass Smartphone Trend

Mass smart phone (smart feature phone) takes market share of middle-high feature phone, total market share of smart phone increase

significantly

In 2015, the proportion of FP and smart feature phone will be about 2:1, the price segment for smart feature phone is between USD50-90

Feature phone is mainly homogenized gradually as basic phone

Mass smart phone (smart feature phone) takes market share of middle-high feature phone, total market share of smart phone increase

significantly

In 2015, the proportion of FP and smart feature phone will be about 2:1, the price segment for smart feature phone is between USD50-90

Feature phone is mainly homogenized gradually as basic phone

2010 2015

Ske

tch m

ap

M Unit


Mobile OS Trend DevelopmentMobile OS Trend Development

Explosive growth of mobile internet phonesExplosive growth of mobile internet phones

HTML web pages browsing market share (Net app,Apr.09)

App+ Mobile internet usage market share (AdMob, Apr.09)

Global shipment market share (Gartner, Q3.09)

pe

rce

nta

ge

iPhone and Android as typical representatives, growth rapidly

Android platform brings huge internet and App+ usage with only 4% global share in Q3.09;

Symbian and RIM own biggest market share ,but the share of web browsing and App+ are very limited;


OS market share trend: Q4 2009 to Q4 2010 OS market share trend: 2011-2015

Smart Phone Market Analysis - AndroidSmart Phone Market Analysis - Android

OS market share: Q2 2011

Share of Android platform increased dramatically, listed No.1 with 33% in all shipped smart phone 2010

2010, the total shipment of smart phones is 302M, Android phones is 69M ( ABI Research )

2011, the shipment of Android phones would be above 100M units


Our Success…Our Success…


IDEOS Launch Event in 19th JanIDEOS in Market

IDEOS Case in KenyaIDEOS Case in Kenya

Hot Sale: The sales of Huawei handsets increased steadily ， Safaricom

was satisfied with what we did and decided to stimulate the market with

entry Android phone to increase DATA ARPU. This initiated an opening

order of 60k units.

Shortly after it’s launch in January 2011, the Huawei IDEOS surpassed

Nokia and became the number 1 selling handset in Kenya with a volume

share of 73%.

This resulted in a further order of 150k units from Safaricom.


How do we plan to get there?How do we plan to get there?


Long term investment, steady cooperation partnershipLong term investment, steady cooperation partnership

Android pre-study

The first Android ODM

Handset

Anti-fragmentation Agreement

2010

The first entry level Android phone with

Google Brand

200920082007

Tier 1 vendor of Google OS

release

Join Android camp

Launch Pulse with TMO

2011

Assumption:Q4,2010Jan,2010 June,2010

Android 2.1(Eclair)

Android 2.2(Froyo)

Android 2.3(Gingerbread)

Q2,2011Jan,2010 Apr,2010 Sep,2010

IdeosFroyo

U8100Éclair

IDEOS X5

Q3,2011

Vision

Tightly cooperation with rich products

Assumption:Q2,2011

Android 3.2(Honeycomb)

Jun,2011


Huawei Smart phone - Join 10 million clubHuawei Smart phone - Join 10 million club

IDEOS X5 IDEOS X3 SonicBoulder Gaga

BusinessBusiness Young Social NetworkersYoung Social Networkers

Flagship Elite Mass Improve experience with 3.2”-

3.5” Android phone 2.8” Android phone instead

middle-high feature phone; bring more smart phone users and help increase ARPU

Build up IDEOS family Differentiated QWERTY style

focus on business market

Brand recognition

High Quality


Message Phone 2011 for Young & BusinessMessage Phone 2011 for Young & Business

G6608 G6005G/U6150

Mail + Wi-Fi SNS Mass

For students who upgrading handset

Young fashion group; Super slim Integrated SNS

Young business segment; Business solution

G6600 G6620


Control & Auto Center

Access Center Media Center

WHG Cable ModemVHG

Phone/Terminal/Cordless

DECT 3G Router

SD STB

Interactive HD STB

Hybrid STB

Tablet

PLC

WiFi Adapter/Repeater

Complete Solution for Home and SME：

Access Products: Totally 80M Units

FWT Products: 12M Units in 2010

STB Products: 8M Units PO in 2010

S7 Tablet: 15 Countries in 2010

Home Solution Business Solution

Long Distance Coverage Solution

PCO Solution

Home Convergence DeviceHome Convergence Device

Access & Connect Center Entertainment & Media Center Control & Auto Center

Management Cloud App & Service Cloud

Indoor Connection

3 Centers

2 Clouds


OS Android 2.2(Froyo)

CPU Qualcomm Snapdragon 1GHz

Screen 7 inch WVGA (800*480), Capacitive screen

Camera Front ： 0.3M Back: 3.2M

Wireless

HSUPA DL: 7.2M / UL: 5.76M WiFi: 802.11b/g/n

Interface

Micro SD, Micro USB, power jack, earphone jack, Micro HDMI

Battery 3250mAh (5 hours work tome for 720P HD video playback)

Dimension

12.5mm, ~450g

IDEOS Tablet S7 SlimIDEOS Tablet S7 Slim

Multi-touch screen

GMS & Abundant service

720P HD Video Play

VideoMusic

Photo

CallingSNS

News

Info

Control

GameMessage


Enrich people’s life through communication

Simple World

Smart Device ( MBB \ Handset \Convergence \ Video)

Liza de Wet – 082 997 0656Liza de Wet – 082 997 0656

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