watch?v=L0rDfV2CE_M.

Commercialisation of Australian Sports & Government Structure

http://www.youtube.com/watch?v=L0rDfV2CE_M

Learning Objectives

Demonstrate knowledge & understanding when discussing;

Commercialisation Government structure

In relation to Australia

Characteristics of Australia

young nation

The population is 21m people.

In 1770 the James Cook

three time zones.

sparsely populated

Australia consists of 6 states and two territories.

vast majority of land uninhabitable

85% of the population live in just over 3% of land!

Australia, unlike the USA, adopted many English games and great sporting rivalries developed and continue today.

In 1901 Australia became an independent commonwealth country of the British Empire. However, the country and its people have created a new culture and identity.

How may Australia's size impeded its early sporting

growth?

Government

1901 Independence Queen still Chief of State.

Central government – federal level State & territory Local

Centralised or decentralised?

NO National Curriculum

6 states each with their own capitol city and independent parliament

Key Terms

Australian Sports Commission (ASC)

Federal government:

Mass participation & excellence

Contrast to the UK; does the UK government have power for policy making for sport?

States have control over education.

1992 enquiry into failing PE standards

ASC – policy making in mass participation & pursuit of excellence

Correction

UK sporting Organisation – DECENTRALISED

Power is not centrally held

Commercialisation in Australia

Similar trends to UK & USA – 1970’s shift

World Series Cricket

http://en.wikipedia.org/wiki/File:ABC_World_Series_Cricket.ogv

http://www.youtube.com/watch?v=CFEvqeqiY6E

Sport

Media Sponsorship

Commercialism

1995 pay TV – Sport as a Commodity Bought by consumer

Rupert Murdoch – Rugby League vs. Super League

Multinational Companies now involved

Rise in obesity

?

Commercialisation

Shaped by:

Historical Geographical Socio-economic determinants

Oz Commercialism

1980’s shift to TV income

IRREVERSIBLE

World Series Cricket research

Ways to pick up marks!!

1. When points of similarity are drawn together

2. When a contrast is made between two points

Determinants that frame a country; 20 markCOMPARE CULTURAL BACKGROUND

Influences PA, mass participation, pursuit of excellence

Exam Practice

Explain the factors that have stimulated the growth of commercialised sport in the UK & in Australia. (6)

Research – 5 min Plan – 5 min Answer – 10 min

Aboriginies

Prior to UK – 350K

White took territories 1971 government committed to

MULTICULTURISM 2007 Prime Minister made apology for

crimes

Cathy Freeman – ‘Breaking through the glass ceiling’

Creating link between white & aboriginal

Life expectancy & general standard Less than 2% of population

The ASC is Australia’s primary national sports administration and advisory agency, and the cornerstone of a wide-ranging sports system. On behalf of the Australian Government, the ASC plays a central leadership role in the development and operation of the Australian sports system, administering and funding innovative sport programs and providing leadership, coordination and support for the sports sector.

The ASC is recognised as a world leader in the development of high performance sport and sports participation. Services are provided in a range of fields including:

high performance coaching sport sciences sports information sports management facility management education and resources participation development delivery of funding programs to national sporting organisations.

Australian Sports Commission

ASC aims Our mission ‘To enrich the lives of all Australians through

sport’

Our vision To continue to be recognised as the world leader

in developing high performance and community sport.

Our values In its relationship with its stakeholders, the ASC

will:

be responsive to their needs consult and endeavour to reach common

understandings be open and transparent listen and communicate openly accept full responsibility for its decisions and

actions.