Communication approaches and achievements for HSAD Michael Devlin, Jack Durrell June, 2014 Strategic communication, knowledge sharing, information management
Communication approachesand achievements for HSAD
Michael Devlin, Jack DurrellJune, 2014
Strategic communication, knowledge sharing, information management
Key challenges: How to communicate effectively
Informing our audiences
Influencing decision makers
Delivering tools & technologies
Effective exchange and learning
Engaging and informing specific groups
Global visibility
National Engagement
Farmer/CommunityEngagement
HSAD-Iraq - Key action areas 2013-2014
• Engaging government partners, extension services and farmers groups
Transferring knowledge and expertise as part of the project
• Strategic communication and advocacy:Informing specific groups
• Information management:Capture and organize all project information for future use
• Knowledge sharing and learning:Capturing and synthesis of learning from the project
Tactics and products
• Project work with partners
• Engaging decision makers
• Informing international stakeholders
• Rolling weekly web campaign
• Reports, manuals and synthesis documents
• Information platform for future use
E-newsletter
Social media
• Over 60 articles & case studies posted on HSAD web page (October-May)
• E-newsletters: 8 newsletters opened, on average, by 1000 people
• Social media: over 4600 people saw information related to HSAD
• HSAD website: Over 6000 views for the duration of the Project
Outputs & Impacts
• FAO• UN University• Aus-Aid/ACIAR• USAID network• NGO Iraq coordinating committee• European donor network• Range of US and European Universities• World Bank• Ministry of Agriculture, Turkey• Cyprus Ministry of Agriculture, Research Directorate • IFPRI…other CGIAR centers
Some users of HSAD Information
What will the project leave behind?
• Website with documentation, information products and information
• Extension materials and manuals
– Extension fact sheets (practices and interventions)
– Information videos on practices and examples
– Extension videos made by project teams
– Manuals – Arabic, Kurdish
• Synthesis of learning – Working papers
• Information management:Capture and organize all project information for future use
Thank you
….it has been a pleasure