HRSA Hospital Campaign Phase V Launch Wednesday, October 28, 2015 2 – 3 p.m.

HRSA Hospital CampaignPhase V Launch

Wednesday, October 28, 20152 – 3 p.m.

Hospital Campaign National PartnersAmerican Hospital AssociationAmerican Society of TransplantationAmerican Society of Transplant SurgeonsAssociation for Multicultural Affairs in TransplantationAssociation of Organ Procurement OrganizationsDonate Life AmericaDonation and Transplantation Community of PracticeInternational Transplant Nurses SocietyNATCO, The Organization for Transplant ProfessionalsOrgan Donation and Transplantation AllianceUnited Network for Organ Sharing

Hospital Campaign Leadership TeamKen AlexanderVP, Quality & Regulatory ActivitiesLouisiana Hospital Association Christy BethelDonation Development CoordinatorOneLegacy Joan CardellinoVice President, Volunteer ServicesCalifornia Hospital Association

Misty EnosDirector of Professional Services and CommunityCenter for Organ Recovery and Education Todd FranzenCommunity Relations Team LeaderGift of Life Donor Program

Deborah GibbsPublic Relations ManagerLifeShare of the Carolinas

Spencer GroverVice President, RegulatoryIndiana Hospital Association

Beth HannanDirector of Hospital Development & Family ServicesLifeShare of Oklahoma

Kirsten HeintzDirector of Public Relations & EducationLouisiana Organ Procurement Agency

Patty LadegaardProgram CoordinatorDonate Life California

Chas MackenzieDirector of Education and Hospital ServicesLifeChoice Donor Services

Yoli MontemayorRegional ManagerTexas Organ Sharing Alliance Shawn RossiVice President, Education & Public RelationsMississippi Hospital Association Diana WestbrookEditorUNOS Kellie WeirDirector of Hospital Development, RNMississippi Organ Recovery Agency

Charlene ZettelPresident/CEODonate Life California

AgendaWelcome and Introduction of Phase V• Mary Ganikos, Division of Transplantation, HSB, HRSA• Venus Walker, Division of Transplantation, HSB, HRSA• Rita Maldonado, Division of Transplantation, HSB, HRSA

Phase V Scorecard and Timeline• Chas Mackenzie, Director of Education and Hospital Services at LifeChoice Donor Services

and Hospital Campaign Leadership Team member

Best Practices Spotlight: Carolina Donor Services• Lora Smitherman, Director of Hospital Development• Ashley Davis, Marketing and Events Coordinator

Open Mic/Q&A • Yoli Montemayor, Regional Manager at Texas Organ Sharing Alliance and Hospital Campaign

Leadership Team member• Share your news from Phase IV or plans for Phase V, or ask any questions

Phase V Goals

• Support all enrollees in participating, expanding activities, and earning recognition

• “Institutionalize” donation promotion as a routine and customary practice for all partners

• Special emphasis on enrolling small, rural, and critical access hospitals

Expanded Timeline

Phase V Challenge

• Enrolled hospitals earn recognition by conducting activities

• More than 40 suggested donor registration activities to earn points

• New Platinum level recognition

Available NOW at www.akoyaonline.com/wpfl

Available soon at http://www.organdonor.gov/howhelp/hospitalcampaign.html

Campaign Resources

• Communications materials will be posted on HRSA website • Scorecard and Activity Guide• Learning Series Webinars• Campaign Coaching

Enroll in the Hospital Campaign

• Enroll in the Hospital Campaign: www.akoyaonline.com/wpfl

• Join WPFL e-news list—email request to:[email protected]

Workplace Partnership for Life Hospital Campaign:

Gearing up for Phase VProcess Improvement Project

Hospital Campaign Enrollment

0

5

10

15

20

25

Phase II Phase III Phase IV

HospitalsTCsSmall/Rural

Hospital Campaign Recognition

0

5

10

15

20

Phase

II

Phase

III

Phase

IV

Gold

Silver

Bronze

Process Improvement (PI) Project

• Increase donation education and donor registrations by motivating more hospital participation in the WPFL Hospital Campaign.

• Make participation in WPFL easier by tailoring the tools and resources CDS was providing to hospitals to match the WPFL Hospital Campaign needs.

• PI Project Team Members are inclusive of both Hospital Development and Communications and Marketing staff. Increases support and resources.

Goals of Project

• Continue our strong partnership with our hospitals.

• Increase hospital participation in WPFL Campaign from 34 in last years phase to 65 hospitals.

• Develop additional tools and resources for our hospital partners.

• Increase donation awareness and donor registrations.

• Save and enhance more lives!

How We Arrived at Our Plan of Action

• Analyzed Phase IV data.

• Reached out to other OPOs for best practices and Akoya for coaching and support.

• Asked NCHA, AHA and HRSA for letters of support.

• Surveyed our hospital partners to learn what tools are most needed/desired and how best to access those tools.

• Examined the resources we currently offer our hospital partners and created new tools for hospitals.

• Streamlined the WPFL enrollment and participation process for hospitals and our team.

Encouraging Hospitals to Enroll

• On 10/5/15, a letter was emailed to CEOs of all hospitals NOT currently enrolled in WPFL by the NCHA from the CEOs of Carolina Donor Services and the NCHA inviting them to enroll in Phase V of the WPFL Hospital Campaign.

• We asked CEOs to designate a hospital representative, via a webform, as a primary contact for the campaign.

Sample Kit

• Letter/Flyer about WPFL and Online Tool Kit

• WPFL Enrollment Form

• HRSA’s Ideas for Action Guide

• Business Card of HDS who Serves that Hospital

• 1 English Rack Card

• 1 Spanish Rack Card

• 1 Paper Enrollment Form

• 1 Say, “Yes.” DVD

• 1 Green Bracelet

• 1 Donate Life Lapel Pin

• 1 Donate Life Balloon

• 1 Pen

• 1 “I Signed Up To Donate Life” Sticker

WPFL on our Hospital Partners WebsiteCarolinaDonorServices.org/WPFL

The Online Toolkit

• Donation Education Information

• Social Media Messaging and Graphics

• Stories of Hope

• Links to Videos

• “Thank You” Letters Written to Hospital Staff

• Steps on How to Hold a Successful Donor Registration Drive

• Details about Holding a Flag Raising Ceremony

• “First Time WPFL Materials Request Form”

• “Speaker Request Form”

• Links to Helpful Websites

Ongoing Messaging to Inspire and Motivate!

• CDS will send ongoing messaging to all contacts identified in our tracking sheet.

• Monthly inspirational emails to all WPFL contacts

• Letters of support from the AHA and HRSA

• NCHA will periodically email articles highlighting the WPFL campaign.

Contact Information

Lora SmithermanHospital Services [email protected]

Ashley DavisMarketing & Events [email protected]

Open MicCampaign Updates

• News from Phase IV and plans for Phase V• Recognition opportunities• Events• Press/media coverage• Q&A

THANK YOU!

Join Us for Our Next WebinarWednesday, November 18, 2015

2 – 3 p.m.

Campaign Assistance: [email protected]