Hrm Report Controlling And Leading

Marketing Management

Designing the marketing Strategies

Value Selection of Suppliers Identifying competitive advantage

thru Value Chain Analysis Tools for competitive differences Market Positioning

Supplier selection is based on the best overall demonstration of value for money. Before arriving at a decision that demonstrates the best overall value for money, we consider, among our main criteria:

quality reliability experience timely delivery price

The value chain, also known as value chain analysis, is a concept from business management that was first described and popularized by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performe To better understand the activities through which a firm develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the value chain. In his 1985 book Competitive Advantage, Michael Porter introduced a generic value chain model that comprises a sequence of activities found to be common to a wide range of firms. Porter identified primary and support activities as shown in the following diagram:

FIRM’S INFRUSTRUCTURE

HUMAN RESOURCE MANAGEMENT

TECHNOLOGICAL DEVELOPMENT

PROCUREMENT

INBOUND

LOGISTIC

OPERATIONS

OUTBOUND LOGICTIC

MARKETING & SALES SERVICE

MARGIN

PRIMARY ACTIVITIES

Inbound Logistics: the receiving and warehousing of raw materials and their distribution to manufacturing as they are required.

Operations: the processes of transforming inputs into finished products and services.

Outbound Logistics: the warehousing and distribution of finished goods.

Service: the support of customers after the products and services are sold to them.

These primary activities are supported by: The infrastructure of the firm: organizational

structure, control systems, company culture, etc. Human resource management: employee

recruiting, hiring, training, development, and compensation.

Inbound Logistics Technologies •Transportation•Material handling•Material storage•Communications•Testing• Information systems

•Process•Materials•Machine tools•Material handling•Packaging•Maintenance•Testing•Building design & operation• Information systems

•Transportation•Material handling•Packaging•Communications• Information systems

•Media•Audio/video•Communications• Information systems

•Testing•Communications• Information systems

Supplier’s chain

Michael Porter’s Value

Chain

Channel Value chain

Customer’s value chain

In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.

Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.

Trout, J., (1969) ""Positioning" is a game people play in today’s me-too market place", Industrial Marketing, Vol.54, No.6, (June 1969), pp.51-55.

Ries, A. and Trout,J. (1981) Positioning, The battle for your mind, Warner Books - McGraw-Hill Inc., New York, 1981, ISBN 0-446-34794-9

Trout, J. and Rivkin, S. (1996) The New Positioning : The latest on the worlds #1 business strategy, McGraw Hill, New York, 1996, ISBN 0-07-065291-0

http://www.electoralcommission.org.uk/about-us/tendering-for-contracts/criteria-for-selection-of-suppliers

Philip Porter Marketing Management: value Chain Analysis Contemporary Marketing Management in the Philippines by: Josiah Go Marketing Principles and Practice: Violetta Llanes and Teodoro Jurado