HRM 12

Our Lady of the Sacred Heart College of Guimba, Inc.Guimba, Nueva EcijaCollege DepartmentBachelor of Science in Hotel and Restaurant Management

TOURISM PLANNING AND DEVELOPMENT

Course No.: HRM 12Credit: 3 units (3 hours lecture per week)Co Requisite: HRM 2Course description: This course presents an overview of the tourism planning process, contemporary models of tourism planning and development, various levels of tourism planning and the roles

and responsibilities of stake holders such as government, industry, NGO’s and local communities. The subject explorers the effect of legislation and government policies on tourism development at the national and local levels.

Suggested Textbooks:Principles of Tourism Part IIZenaida CruzPrinciples of Tourism Part II (revised edition)Zenaida CruzTourism Management 2nd edition (2002)David Weaver and Laura P. LawtonTourism Management 2nd edition (2007)Stephen J. Page

Objectives of the course:At the end of the course, the students are expected to:Cognitive:

1. Explain the significance of Tourism and its impacts in our Economy, Society, Culture and Environment.2. Discuss the Tourism Marketing mix including Promotion and Distribution of Tourist product.

Psychomotor:1. Apply the skills in doing Tourism Promotion with creativity and cooperation to others.2. Tabulate the stages of Destination’s Life Cycle with patience.3. Show how Philippine Festival is being done using creativity and resourcefulness.

Affective:1. Evaluate the 7 Wonders of nature with Appreciation.

Summary of hours: Basis of Course grade per term:Total Class hours (including weekly quizzes) : 49.5 hours Quizzes: 30%Formal Examination: 4.5 hour Recitation: 20%Total: 54 hours Attendance: 10%

Examination: 40%Total: 100%

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PRELIMINARY PERIOD SEMI-FINAL PERIOD FINAL PERIOD CLASS POLICIES/REQUIREMENTSI. Introduction to Tourism IndustryII. Impact of Tourism

1)Economy2)Society3)Culture4)Environment5)Impact Control Measure

III. Tourism Planning and Development

1. Reasons2. Consequences of poor

tourism planning3. Roles and Responsibilities

of Government and Private sectors

4. Characteristics of Tourism Development

5. Steps in tourism planning and development.

I. Destination Development1. Destination Life Cycle2. Critique of the Butler Sequence3. Factors that change the

Destination Life Cycle4. National Tourism

Development5. 7 Wonders of Nature

II. Tourism Marketing1. Orientation2. Process3. Service Marketing4. Marketing Function of National

Tourism Organization5. Managing supply and Demand

III. Tourism Promotion1. Promotion and

Communication2. Promotion and Traveler’s

Buying Process3. Promotional Planning4. Message5. Promotional Mix, Budgeting

I. Tourism Distribution Channel1. Travel Intermediaries2. Distribution Channel3. Relationship of Marketing

II. Sustainable Tourism1. A Paradigm Shift2. Sustainable Tourism3. Sustainability and Mass Tourism4. Sustainability and Small Scale Tourism

III. Philippine Festival1. Dinagyang2. Panagbenga3. Masakara4. Ati-atihan5. Moriones6. Taong putik

1. The students’ responsibility is to come to class prepared. They should participate actively in al class discussions and group activities.

2. All students are required to come class regularly and should come on time.

3. Students shall be advised to drop the course after an accumulated total of 9 hours of excused or unexcused absences.

4. Students who consistently disturb the classroom environment will be asked to leave the session.

5. Using of cell phones during the class discussion is prohibited.

6. Course requirements should be submitted on time, requirements submitted late shall be accepted at the discretion of the instructor and if accepted will be given demerits.

7. Cheating is an un acceptable academic behavior. Students caught cheating during examination will get a score of zero for that particular examination

8. All tests are to be taken on scheduled dates. Special test/examinations shall be given only for highly justifiable reasons.

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Course outline: HRM 12 Tourism Planning and DevelopmentS.Y 2011-2012

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TIME FRAM

E

SPECIFIC OBJECTIVE

(SOLs)

CONTENTS ACTIVITIES/STRAGTEGY

RESOURCES EVALUATION(ASSESMENT)

VALUES GRADUATE ATTRIBUTES

PRELIM PERIOD3 hours

3 hours

9 hours

Know the importance of tourism industry

Learn the economic effects of tourism, its cultural and social impacts.

Do understand the meaning and importance of tourism planning and consequences of inadequate or poor planning.

Know the roles and responsibilities of Governments and Private sectors in tourism planning and development.

I. Introduction to tourism industry

II. Impact of Tourism1. Economy2. Society3. Culture4. Environment5. Impact Control Measure

III. Tourism Planning and Development1. Reasons2. Consequences of poor

tourism planning3. Roles and Responsibilities

of Government and Private sectors

4. Characteristics of Tourism Development

5. Steps in tourism planning and development.

Mediated Lecture /discussionGroup dynamicsResearchRecalling

BooksInternetJournalT.V, CPU

RecitationQuizzesExercisesReport

AppreciationCooperationHonestyFairnessPatriotism

Professional CompetenceEffective communicatorIndependent and creative learner

SEMI-FINAL PERIOD12 hours

Know destination life cycle and understand how to develop a

I. Destination DevelopmentDestination Life Cycle1.Critique of the Butler

Sequence2.Factors that change the

Mediated Lecture /discussionGroup dynamics

BooksInternetJournalT.V, CPU

RecitationQuizzesExercisesReportProjects

AppreciationCooperationHonestyFairnessPatriotism

Professional CompetenceEffective communicatorIndependent

Summary of hours: Basis of Course grade per term:Total Class hours (including weekly quizzes) : 49.5 hours Quizzes: 30%Formal Examination: 4.5 hour Recitation: 20%Total: 54 hours Attendance: 10%

Examination: 40%Total: 100%

Basis of Course grade per semester:Prelim: 30%Semi-final: 30%Final: 40%Total: 100%

Class policies:

1. All tests are to be taken on scheduled dates. Special test/examinations shall be given only for highly justifiable reasons.

Prepared by:

Ramonchito D.R. AgustinHRM Instructor

Checked by:

Editha D. Dela Cruz, Ph. DCollege Dean

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1. The students’ responsibility is to come to class prepared. They should participate actively in al class discussions and group activities.2. All students are required to come on class regularly and should come on time.3. Students shall be advised to drop the course after an accumulated total of 9 hours of excused or unexcused absences.4. Students who consistently disturb the classroom environment will be asked to leave the session.5. Using of cell phones during the class discussion is prohibited.6. Course requirements should be submitted on time, requirements submitted late shall be accepted at the discretion of the instructor and if accepted will be given demerits.7. Cheating is an un acceptable academic behavior. Students caught cheating during examination will get a score of zero for that particular examination