HRD Local 2015-2016

From 2015 to 2016

Mahmoud M. Abdelghany Selim

Marketing Brand Manager

LOCAL INITIATIVES

SMS MENU FLYER+ 2016

1.5%CTR

In a step of moving from prints to digital

era, I have managed to create a new

way of distributing Home delivery flyer to

better reach our customers than normal

door-to-door flyer and even get saved

on their devices with the latest updates

we do in-house.

Piloting period included 2 Areas and

clicks are still happening on SMS Flyers

sent ever since.

First SMS Flyer 20-11-2016

SMS MENU FLYER+ 2016

Clicks are tracked on

Daily basis through

Google short URL Service

ALKHAYR FI RAMADAN 2016

Objective : Increase Average check without limiting

customers choice.

This Ramadan, we Didn’t limit the choice of our

customers to set meals. We have kept the choice

open for them while rewarding them with very high

perceived value items from Hardee’s Menu which

give the customer up to 45% of every 5 KWD check

value which could be redeemed immediately or later

during Ramadan.

Start Date : 14-6-2016 (Ramadan 9th)

End Date : 5-7-2016 (Ramadan 30th)

last day to redeem coupons was last day of

Ramadan

#HEAT 61 [PRO KARTING] 2016

The plan was to make Launch the biggest Karting championship in terms of number of racers and Budget, Longest in terms of duration & most attractive in terms of its mechanism and Prizes.

Doing such a big Championship, draws our main targeted customers’ attention that Hardee’s serves their great food and share their passions.

#HEAT 61 [PRO KARTING] 2016

Heat 61 Campaign was the 1st 100% electronic campaign ever done in Kuwait market, where we used no boxes, cartoon coupons, raffle box or pen & paper registration. Although it was risky to try such a step, it proved huge success in terms of number of unique visits and interaction.

#HEAT 61 [PRO KARTING] 2016

#HEAT 61 [PRO KARTING] 2016

For the First time in Kuwait

we introduced Branded

Bags that goes out with

every order with general

information about the Big

Championship and its

dates.

#HEAT 61 [PRO KARTING] 2016

Much More details in the below Link

https://goo.gl/VJUMwk

Teasers & revealer

https://goo.gl/TTlp7n

CALL OF DUTY BLACK OPS 2016

A regional tie-up with ActiVision for COD Black OPS III that was altered to become much more stronger and effective in the Kuwaiti Market.

More gifts were added and mechanics of the promotion changed to become more tempting.

CALL OF DUTY BLACK OPS 2016

CALL OF DUTY BLACK OPS 2016

+93% Increase in Large meals sales

+5% Increase in LFL sales

*LFL Like for like stores vs last year

TALABAT.COM REVAMP 2015

Replaced Hardee’s Talabat.com gateway with a much more easier, convenient and

profitable layout, where categories were limited to 13 sections instead of the long 42

sections layout.

More upsize options were added and better arrangement that driven double the sales we

used to make through Talabat.com.

6%

30% 32%

0%

5%

10%

15%

20%

25%

30%

35%

2014 2015 2016

Growth

Baskin Robbins X Promotion 2015

In Collaboration with Baskin Robbins, a coupon with free scoop was given out to

Hardee’s customers who order any Large size

meal through any selling channel.

The objective of the promotion was to

increase large meals sales in Hardee’s and

bring new customers to Baskin Robbins from

Hardee’s vast customer base.

Baskin Robbins X Promotion 2015

+17%Increase in Large meals sales

+10%Increase in Large meals transactions

Hardee’s to become the first QSR brand in Kuwait to Launch a Sohoor meal, so filling

and with a very good value for money

compared to the other regional meal

launched through out the region that didn’t

do so well during Ramadan.

NB. The Idea was taken to be redeveloped

by Hardee’s regional team to be launched later.

#Hardees Sohoor 2015

Click to call ads were used on GDN & other platforms in addition to press & flyers

#Hardees Sohoor 2015

10 timesAny Previous Ramadan meal sales

FOLLOW>TAG>WIN 2015

In Order to increase the number of followers to our Instagram page, and have more

involvement with our customers, we started

the Follow, Tag and win promotion.

Any Instagram user who Follow our Instagram

page @HardeesKuwait, then Tag 7 of his/her

friends on the promotion video, they enter a

draw on 7 valuable prizes (Play station 4 & complete camping set)

FOLLOW>TAG>WIN 2015

0

500

1000

1500

2000

2500

3000

3500

Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15

# of Followers

# of Followers

In 20 Days , number of followers increased with the same rate since Instagram page started till March 2015

Average 50 Followers daily. May 2015, we have 3460+ followers

In may 2015

February Promotion 2015

A straight forward raffle draw to celebrate the national days with our customers where

the grand prize was the new facelift of

Mustang 2015 in addition to many more prizes

of top notch, sought after devices.

SSSSS

February Promotion 2015

LOCAL INITIATIVES

2015- 2016Presentation included only some of the activities that have taken place through the stated period and not all of them.