HR and Social Media 041011

Social Media: Impact on HR

October 2011

55% of HR professionals rate word of mouth

as the best source of candidatesHRNext

“I’ll be stunned if 50% of candidate referrals

aren’t coming through online communities in

the next five years.”Taleo

• HR and Social Media• 3

45% of employers screen

Social Media sites

source: careerbuilder.com 2009

• HR and Social Media• 4

35%reported they found content on social media that

caused them not to hire the candidate

source: careerbuilder.com 2009

The central premise of Social Media’s success, is the

participation of people.

Business success isn’t about your product or service: it’s

about your people.

Social Media provides your business with the

opportunity to spot the right people.

Why Social?

Social Media

• UM Wave 4 and 5

Blogging

Micro

blogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

62%

read 29.0%

write

81.1%

belong

80.0%

watch

40.2%

listen

No10

Sydney*

47.4%

post

28.2%

upload

74%

message

24.6%

feed

No6

Aus*

72.8% of internet users read blogs and globally one new

blog is created every second of every day

The Facts for HR & Recruitment

Does your company use social

media to support recruitment

efforts?

Source: Jobvite, 2010

The Facts for HR & Recruitment

Source: Jobvite, 2010

The Facts for HR & Recruitment

What social platforms

does your company use

to support recruitment

efforts?

Source: Jobvite, 2010

The Facts for HR & Recruitment

Have you

successfully hired

through a social

network?

58.1%:Yes

11

Which social media sites does your company have, & for what purpose?Source: Jobvite, 2010

7 July 2011

Social Media Engagement:

The Facts for HR & Recruitment

The sum of all the jobs publicised on Twitter makes it

the largest job board in the world.

Social Media is not just a set of new channels

for talent sourcing and people engagement.

Its an opportunity for organisations to align

with the candidate marketplace and the

employee population to achieve business

objectives.

In the context of HR….

Use Social Media to listen to prospective talent

Use Social Media to ask questions

Use Social Media to engage: current & new talent

Use Social Media to develop your talent pipeline

Use Social Media to give legs to your EVP

Use Social Media to hire, engage, retain

What do you want to achieve?

How is it being used?

EVP

ExternalInternal

• People Engagement

• Retention strategies

• Training; mentoring

• Assessment

• Execution of Diversity strategies

• Enhancing ‘real life’ social communities

• Internal relationship building

• Information sharing

• Onboarding

• Attraction

• Candidate relationship

development

• Talent pipelining

• Assessment: pre appointment

• Channeling EVP

• Brand reputation management

• Engagement: post

appointment, pre start

• Alumni comms

What’s Out There?

Social Media for HR:

Twitter RSS

HR Blog

Tumblr

Mobile: for

candidate

relationship

Facebook

LinkedIn

YouTube

Google+

Podcasting

TC (Team

Collaboration)

Mobile Payroll

Flickr

Gaming

recruitment

Sharepoint;

Google Docs

Apps:

Mobile,

Tablet

Ning;

Yammer

Online events:

hosted in social

Online/Offline

Meetups

Corporate

Brand

Thought

Leadership

Customer

Offer

Reputation

Culture

Reputation

Social

Media

Strategy

Employer

Brand

Talent

Pool

Keeping your EVP in the Picture…

Leadership

People

Engagement

External:Internal:

How is it being used?

Lack of strategy.

Using the environments as jobboards.

Lack of original content.

Activity that’s not audience relevant.

Box ticking.

Over compensating….

Where are mistakes happening?

It’s not free!

You need real resources to create success.

Give your staff a say!

Be strategic.

Measure, assess, alter your strategy. All the time.

Keep in mind….