HQD_CompanyProfile2015

Artful Conception Company Profile

In a Nutshell About Us

company profile

Head Quarters Design offers clients an effective amalgamation of graphic design and

creative writing services. Original concepts, striking designs, and pithy texts combine to establish

our clients’ digital footprint and corporate identity.

Headed by Carmen Frazer, we are a full-service graphic design and content studio

that works closely with clients to understand their needs and vision, and remain within budget.

We focus on eliminating guesswork and providing our clients with clarity in every step of the

marketing process. Our aim is to inspire confidence in your brand as it grows and evolves

to new heights in a world where technology is ever-changing and constantly expanding.

Contact tel: 021 557 2497 | email: [email protected]: www.head-quarters-design.com

The Horizon Our Principles

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VisionTo bring about positive change, sustainable lifestyle awareness, and progressive thinking through artful conception and effective communication.

We see ourselves working with entrepreneurs, artisans, and businesses who share similar philanthropic and environmentally responsible principles. Our beliefs are firmly grounded in the desire to contribute to positive change

in whatever way we can.

Social ConscienceWe have a passion for running a design studio that is firmly rooted in environmentally responsible practices. Wherever

possible, we work in collaboration with host providers that are 100% green. In reducing our carbon footprint we pass

this principle on to our clients, bringing the notion of energy efficiency full circle.

Root & Branch Design DUO

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Carmen Frazer - Creative Director

Carmen is equipped with 25 years of experience in the graphic design industry. Highly professional, self-motivated and confident, she is a master of conceptualization and out-of-the-box thinking. Her excellent interpersonal skills enable her to brainstorm with clients and effectively manage her teams, motivating them to boost their efforts and strive for professional excellence.

Creative zest and an eye for detail led to her nomination for LEGENDS, The Media24 Excellence Awards in the Graphic Artist category.

Head Quarters Design (1997 – 2006) – Creative Director/OwnerMedia 24 (2006 – 2008) – Graphic ArtistTray International (2009 – 2014) – Head of Design

HQD was originally founded in Johannesburg in 1997 by Carmen Frazer, running successfully for over 8 years. Relocating to Cape Town in 2006 with her new husband and young family, Carmen opted for the immediate stability of a permanent position at Media24 and later Tray International.

During this 7 year period her skills expanded to a point where she was promoted first to Senior Designer and then to Head of Design, leading a team of designers in a fast-paced environment to produce marketing material for 150 branches around the globe.

With this arsenal of skill and newfound confidence, the opportunity to re-launch HQD presented itself at the end of 2014.

Simoné Streck - Content & Communication Coordinator

Armed with a degree majoring in Linguistics and English Literature, Simoné is a wordsmith constantly looking for an opportunity to flex her creative muscles. Her freelancing career began while in the throes of completing her studies, as a means of breaking into the industry at an early age. Her ability to combine professionalism, accuracy, and imaginative wording leads to content that is both authoritative and engaging.

Her work has been featured in digital magazines and she is currently working towards the publishing of her first lengthy manuscript.

Freelancer (2009 – 2015) - Copywriter/Ghostwriter/BloggerEF Education First (2012 – 2013) - Team LeaderUNISA (2013 – 2015) - 1st year English Educator

The Whole Nine Yards Our Services

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At HQD we think hard and work harder to create quality experiences, smarter solutions, and superior branding through spirited creativity and detailed craftsmanship.

Branding & Identity

- Logo Design- Corporate Stationery- Brochures- Packaging Design- Digital Presentation Templates- POS- Vehicle Branding- Signage

Web

- Responsive Web Design & Maintenance- Online Advertising & Banners- SEO Optomisation- Keyword Research- eMail Marketing- Blog Design & Management

Content & Communication

- Blog Writing- Web Content Writing- Professional Writing- Proofreading & Editing - eNewsletters- Company Profiles- Annual Reports- Communication on Progress Reports- Social Media Management

Marketing & Events

- Exhibitions & Expos- Digital & Printed Marketing Solutions- Pull-up Banners

Outsourcing

We handpick teams from within our network of talented people who share our proactive mindset in the fields of visual and written communication.

Shoulder to the Wheel Clients

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Below is an exhaustive list of brands previously worked on:

Mobilitas

AGS International Moving Group

Stuttaford Van Lines

Pickfords

FROESCH

Executive Relocations

Archiv System

Pelichet

Budget Car Hire

Hymax

Remax

Tiger Brands

ABSA

American Express

Bateman

MacSteel

Savanna Game Lodge

Ulusaba Game Lodge (Virgin Group)

Virgin Active

SABC - International Sales

Ken Forrester Wines

National Positions

The Content Authority

Epione

UNISA

Fathermag.com

At HQD, we make sure that our clients receive the highest quality work and attentiveness required to boost results. We build strong professional relationships with our clients, working with them to achieve their goals.

We are currently working with the following companies:

Monarch Relocations

Renov8

Down to Brass Tacks Cost structure

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Artwork & DesignsAll projects are quoted on a “per job” basis.

EstimatesProject costs are estimated after receiving a full and detailed brief from the client. Quotes are based on hourly rates and commencement of studio work will begin once approved.

Print ManagementPrinting quotes will only be acquired from reputable printers. Once clients approve artwork for printing, HQD is not liable for any errors. All printwork is subject to a management fee.

AmendmentsClients are entitled to unlimited amendments per design job, bearing in mind all changes to be charged at our hourly rate.

A maximum of 3 content additions may be made on any final draft of a writing job. Grammar/style requests to be discussed during the drafting and editing processes.

Payment TermsA 50% deposit is required before the commencement of studio work. The remaining balance is to be paid upon receipt of completed projects with a 7-day extension for recurring clients.

Call-Out ChargesTravel expenses will be charged at an additional cost.

Stock ImagesFees for images will be supplied on request and will depend on the supplier’s predetermined usage policies.

DeliveryCourier charges are applicable when necessary.