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    H.P. TECHNICAL UNIVERSITY

    HAMIRPUR (HP) 

    Syllabus

    [Effective from the Session: 2012-13]MASTER OF BUSINESS

    ADMINISTRATION

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    MBA COURSE STRUCTURE

    FIRST YEAR

    SEMESTER-I

    Course

    Code

    Course Title Periods Division of Marks

    L T P Theory Sessional Total

    MBA-101 Management Process and

    Organizational Behavior

    3 1 - 60 40 100

    MBA-102 Business Statistics 3 1 - 60 40 100

    MBA-103 Managerial Economics 3 1 - 60 40 100

    MBA-104 Marketing Management 3 1 - 60 40 100

    MBA-105 Communication for Management 3 1 1 60 40 100

    MBA-106 Accounting for Managers 3 1 - 60 40 100

    MBA-107 Computer Applications in

    Management

    3 1 2 60 40 100

    MBA-108 Principal and Practice of Management 3 1 - 60 40 100

    Course

    Code Course Title

    Periods Division of Marks

    L T P Theory Sessional Total

    MBA-201 Quantitative Methods and Operations

    Research

    3 1 - 60 40 100

    MBA-202 Business Environment 3 1 - 60 40 100

    MBA-203 Human Resource Management 3 1 - 60 40 100

    MBA-204 Financial Management 3 1 - 60 40 100

    MBA-205 Production and OperationsManagement

    3 1 - 60 40 100

    MBA-206 Research Methodology 3 1 - 60 40 100

    MBA-207 Organizational Effectiveness, Change

    & Organizational Development

    3 1 -- 60 40 100

    MBA-208 Cost & Management Accounting 3 1 - 60 40 100

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    SEMESTER-II

    SECOND YEAR

    SEMESTER-III

    Course

    Code

    Course Title Periods Division of Marks

    L T P Theory Sessional Total

    MBA-301 Strategic Management 3 1 - 60 40 100

    MBA-302 Business Law 3 1 - 60 40 100

    MBA-303 Human values and Professional ethics 3 1 - 60 40 100

    Specialization Group– (major) 3 1 - 60 40 100

    Specialization Group–(major) 3 1 - 60 40 100

    Specialization Group – (minor) 3 1 - 60 40 100

    MBA-304 Summer Training Report

    (i)  seminar presentation 40(ii)   project report 40(iii)  viva-voice 20

    3 100 100

    SEMESTER-IV

    Course

    Code Course Title

    Periods Division of Marks

    L T P Theory Sessional Total

    MBA-401 Entrepreneurship Development 3 1 - 60 40 100

    MBA-402 Management Information System 3 1 - 60 40 100

    MBA-403 Supply Chain Management 3 1 - 60 40 100Specialization Group– (major) 3 1 - 60 40 100

    Specialization Group–(major) 3 1 - 60 40 100

    Specialization Group – (minor) 3 1 - 60 40 100

    MBA-404 Research Project(i)

     

    seminar presentation 40

    (ii)   project report 40

    (iii)  viva-voice 20

    3 2 100 100

    Each student will have to choose research project based on his major specialization in consultation with

    his allotted project guide.

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    SPECIALIZATIONS

    FINANCE

    3rd

    Semester(i)  Advanced Financial Management (FM-01) (Major)

    (ii)  Security Analysis and Investment Management (FM-02) (Major)(iii)  Management of Banking Operations (FM-03) (Minor)

    4th

     Semester(i)  Principles of Insurance and Banking ( FM-04) ( Major)

    (ii) 

    Strategic Financial Management ( FM-05) ( Major)(iii)  Management of Financial Services ( FM-06) ( Minor)

    MARKETING

    3rd

    Semester(i)

     

    Advertising and Sales Management ( MK-01) (Major)(ii)

     

    Consumer Behaviour (MK-02) ( Major)

    (iii)  Marketing Research ( MK-03) (Minor)

    4th

     Semester(i)  Marketing of Service ( MK-04) ( Major)(ii)  Retail Management (MK-05) ( Major)(iii)

     

    Sales & Distribution Management ( MK-06) ( Minor)

    HUMAN RESOURCE MANAGEMENT ( HRM)

    3rd

    Semester(i)  Management of Industrial Relations (HR-01) ( Major)(ii)  labor Legislation (HR-02) ( Major)(iii)

     

    Industrial/Organizational Psychology ( HR-03) ( Minor)

    4th

    Semester(i)  Human Resource Planning and Development ( HR-04) ( Major)

    (ii) 

    Team Building & Leadership ( HR-05) ( Major)(iii)

     

    Personal Growth and Training & Development ( HR-06) ( Minor)

    INFORMATION TECHNOLOGY (IT)

    3rd

    Semester(i)  Relational Database Management System ( IT-01) (Major)

    (ii)  E-commerce and IT enabled Services ( IT-02) ( Major)

    (iii)  System Analysis & Design & Software Engineering( IT-03 ) ( Minor)

    4th

     Semester (i)  Data Communication & Networks ( IT-04) ( Major)

    (ii) 

    Enterprise Resource Planning (ERP) ( IT-05) ( Major)(iii)  Internet & Web Designing ( IT-06) ( Minor)

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    INTERNATIONAL BUSINESS ( IB)

    3rd

    Semester(i)  International Marketing ( IB-01) ( Major)

    (ii)  International Business Environment and Foreign Exchange Economics ( IB-02) ( Major)(iii)  Export Management And Documentation ( IB-03) ( minor)

    4th

    Semester(i)  International Logistic Management ( IB-04) ( Major)

    (ii) 

    International Financial Management ( IB-05) ( Major)(iii)  International business ethics and social responsibility (IB-06) (Minor)

    The Master of Business Administration (MBA) is a two-year full-time programme. The course structure

    of the programme is given here under.

    At the end of second semester, all students will have to undergo summer training of 6 - 8 weeks with an

    industrial, business or service organization by taking up a project study. The condition of successfullycompleting the programmers’ shall not be deemed to have been satisfied unless a student’s undergoessummer training under the supervision of the department in the organizations as approved by the

    Department/Faculty from tune to time. Each student will be required to submit a project report to the

    Department for the work undertaken during this period within one month of the commencement of thethird semester for the purpose of evaluation in the third semester.

    SECOND YEAR

    During Second year, in addition to compulsory papers and project studies, a student shall have to choose3 optional papers in third and 3 in fourth semester from the list of optional papers announced at the

     beginning of each semester. The list of optional papers for third and fourth semesters shall confine to the

    availability of teachers / as per the directions of the university. A student will specialize in two areas (onemajor and second minor) by opting 4 papers from major specialization and 2 paper from minor

    specialization in 3rd 

    and 4th semester.

    Examination Pattern

    Syllabus is divided into 4 SECTIONs. Paper Pattern will be in the following manner:

    Sections Marks

    Section A: Covering 10 questions of 2 marks each from whole syllabus (10 x 2) 20

    Section B:Covering 6 questions of 5 marks each from whole syllabus (4 x 5) Do any 4 20

    Section C: Covering 4 questions of 10 marks each from whole syllabus (10 x 2) Do any 2 20

    TOTAL 60

    Passing Requirement:

    A candidate will be deemed to have passed the subject only if he scores 40% overall marks in external

    and internal examination. However, he/she should obtain at least 40% pass marks in external exam only.

    A Candidate shall not be declared successful in the Master of Business Administration examination,

    unless he/she obtains at least pass marks in all the courses prescribed for all the semesters, and 50% inaggregate of all the four semesters.

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    SEMESTER-I 

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    Management Process and Organizational Behavior (MBA-101)

    Course Code MBA-101 L - 3, T- 1, P - 0

    Name of Course Management Process and Organizational Behavior

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: The objective of the paper is to acquaint student with the importance of managementin our day to day life, help student to trace the evolution of Management Thought and appreciate

    the various functions of management.

    SECTION A (8 Sessions)

    Definition, nature, purpose and scope of management; Functions of a manager.Introduction of OB: Concept, Nature, Characteristics, Conceptual Foundations and Importance,

    Models of Organizational Behaviour, Management Challenge, A Paradigm Shift, Relationshipwith Other Fields, Organizational Behaviour: Cognitive Framework, Behavioristic Framework

    and Social Cognitive Framework.

    SECTION B(10 Sessions)

    Perception and Attribution: Concept, Nature, Process, Importance. Management and BehaviouralApplicationsof Perception. Attitude: Concept, Process and Importance, Attitude Measurement.

    Attitudes and Workforce Diversity.Personality: Concept, Nature, Types and Theories of Personality Shaping, Personality Attitude

    and Job Satisfaction.Learning: Concept and Theories of Learning.

    SECTION C (10 Sessions)Motivation: Theories of Motivation: Early and Contemporary views, Three level Work

    Motivation Model, Motivating a Diverse Workforce.Leadership: Style and Theories of Leadership-Trait, Behavioural and Situational Theories,

    Leadership styles in Indian Organisations.Analysis of Interpersonal Relationship, Group Dynamics: Definition, Stages of Group

    Development, Group Cohesiveness, Formal and Informal Groups, Group Processes and DecisionMaking, Dysfunctional Groups.

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    SECTION D (12 Sessions)

    Organisational Power and Politics: Concept, Sources of Power, Distinction Between Power,

    Authority and Influence, Approaches to Power, Political Implications of Power: DysfunctionalUses of Power, Knowledge Management & Emotional Intelligence in Contemporary Business

    OrganisationOrganisational Change : Concept, Nature, Resistance to change, Managing resistance to change,

    Implementing Change, Kurt Lewin Theory of Change. Conflict: Concept, Sources, Types,Functionality and Disfunctionality of Conflict, Classification of Conflict Intra, Individual,

    Interpersonal, Intergroup and Organisational, Resolution of Conflict, Meaning and Types ofGrievance and Process of Grievance Handling. Stress: Understanding Stress and Its

    Consequences, Causes of Stress, Managing Stress. Organisational Culture: Concept,Characteristics, Elements of Culture, Implications of Organisation culture, Process of

    Organisational Culture.

    Suggested Readings:1.  Schermerhorn:Management and Organizational behavior essentials, Wiley India 

    2.  Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill3.  Robbins, Stephen P, Management, Englewood Cliffs, Prentice Hall Inc, 1996

    4.  Schermerhorn:Organizational Behaviour 10ed,Wiley India

    5. 

    Kamran Sultan: Organizational Behaviour,Dreamtech press6.  Robbins, Stephen P, Organizational Behaviour; Sultan Chand & Sons, New Delhi,

    Prasad,

    7.  LM; Organizational Behaviour; Sultan Chand & Sons, New Delhi, 2028.  Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India, New Delhi

    9.  Heinz Weihrich& Harold Koontz: Management (A Global Perspective) Tata McGrawHill, New Delhi.

    10. 

    Stephen Robbins & Coulter: Management Prentice Hall India

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    Business Statistics (MBA-102)

    Course Code MBA-102 L - 3, T- 1, P - 0

    Name of Course Business Statistics

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    Objectives: The objective of this paper is to train the students to use various statistical methodsin order to understand, analyze and interpret various business, managerial and economic

     problems.

    SECTION - AClassification of data and construction of Frequency Distribution: Graphic Presentation of

    Data.Introduction of Descriptive Statistics: Measures of Central Tendency; Measures of Dispersion-

    Range, Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis.Index Numbers: Definition and Methods of Construction of Index Numbers; Problems in

    Construction, Importance of Index Numbers in Managerial Decision Making.

    SECTION - B

    Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of ConditionalProbability, Concept of Random Variable and its mathematical expectation.

    Theoretical Distributions: Binomial, Poisson and Normal Distribution.

    SECTION - CStatistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error.

    Theory of Estimation: Point and Interval Estimation, Construction of Confidence Limits forMean.

    Testing of Hypothesis: Large Sample Tests, Small Sample Test (t Test-single sample mean anddifference of means tests; F test-Variance Ratio test; Z test-single proportion, difference of

     proportions single sample mean and Difference of Means; (chi square) test-Independence ofAttributes, Goodness of Fit and Test of Homogeneity.

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    SECTION - D

    Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation andProperties of Correlation.

    Regression Analysis: Simple Linear Regression Model, Specification of the Model,Assumptions, Least Square Estimates of Parameters and their properties, Coefficient of

    Determination and Interpretation of Coefficients.Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight

    Line and Quadratic Trend; Importance of Time Series Analysis in Managerial Decision Making.

    Suggested Reading:1. Kenblack: Business statistics for contemporary decision making 5ed,Wiley India

    2.  J. K. Sharma: Business Statistics, Pearson Publication, New Delhi.3.  Johnson; Business statistics,Wiley India

    4. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill Publishing5. Levin &Kapoor: Statistics For Management, Prentice Hall

    6. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New AgeInternational, New Delhi.

    7. P.N. Arora& S. Arora: Statistics for Management, S. Chand &Co., New Delhi.8. M. P. Gupta & S. P. Gupta: Business Statistics, Sultan Chand & Sons, New Delhi.

    9. R. S. Bhardwaj: Business Statistics, Excel Publishers.10. S. P. Gupta: Statistical Methods, Sultan Chand & Sons, New Delhi.

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    Managerial Economics (MBA-103)

    Course Code MBA-103 L - 3, T- 1, P - 0

    Name of Course Managerial Economics

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    Objectives: To provide students with an understanding of basic economic principles of

     production &exchange-essential tools in making business decisions in today’s global economy.

    SECTION - AIntroduction to Managerial Economics:  Nature Scope and Importance of Managerial

    Economics. The Five Fundamental Concepts – The Incremental Concept, Incrementalism andMarginalism, The concept of Time Perspective, The Discounting Principle. The Opportunity

    Cost Concept. The Equimarginal Principle.

    Distinction between micro and macroeconomics.

    SECTION – B

    Demand Concepts and Analysis: Individual Demand, Market Demand, Kinds of Demand,Determinants of Demand, Demand Functions, Functions, Demand Schedule and Law of

    Demand.Elasticity of Demand: Concept, Types, Measurement and importance.

    Demand Forecasting: Sources of Data-Expert Opinions, Surveys and Market Experiments;Time Series Analysis-Trend Projection; Barometric Forecasting-Leading Indicators, Composite

    and diffusion Indices.

    SECTION - C

    Production Function: Concept and types, Returns to Factor and Returns to Scale, Law ofVariable Proportions.

    Cost concepts and Analysis: Concept of Cost, Short run and Lung-run Cost Curves,Relationships among various costs, Break-even Analysis.

    Revenue Curves: Concept and Types.Pricing in various markets:  Perfect Competition, Monopoly, Monopolistic, Competition

    Oligopoly.

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    SECTION – D

    National Income:  Conceptual Framework, Measures of National Income, Methods ofMeasurement, Limitations of National Income.

    Inflation: Meaning, Types, Theories, Causes, Effects and Control.Balance of Payments Monetary and Fiscal Policies, Investment Multiplier, Credit Multiplier.

    Suggested Readings:1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education

    2. Truett & Truett:Managerial Economics Analysis: Problem Cases, 8th Edition,Wiley India3. William Samuelson and Stephen G. Mark, Managerial Economics,Wiley India

    4. Jaswinder singh: Managerial Economics,Dreamtech press5. Mark Hirshey: Managerial Economics, Thomson

    6. Dr. V.PandurangaRao: Microeconomics-IBS Publication7. Keat: Economic Tools for Today’s Decision Makers, Pearson Education

    8. K.K. Dewett: Modern Economic Theory, S. Chand & Sons, New Delhi9. Mote, Paul Gupta: Managerial Economics, Vikas Publisher, New Delhi

    10. R.L. Varshney& K. L. Maheshwari: Managerial Economics, S. Chand & Sons, New Delhi

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    Marketing Management (MBA-104)

    Course Code MBA-104 L - 3, T- 1, P - 0

    Name of Course Marketing Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.Objectives: (i) To understand the nature, tasks and the environment under which marketing

    operates. (ii)To study the theory, principles and practical aspects of various marketing functions.(iii) To learn to take marketing decisions.

    SECTION – A

     Nature and scope of marketing. Corporate orientations towards the market place. The marketing

    environment and environment scanning .Marketing Information System and MarketingResearch, Understanding consumer and Industrial markets.

    SECTION – B

    Market Segmentation, Targeting and Positioning.

    Product decisions – product mix, product life cycle, new product development, Branding and packaging decisions. Pricing methods and strategies.

    SECTION – C

    Promotion decisions – promotion mix, advertising, sales promotion, publicity and personal

    selling. Vertical marketing – Implementation and systems.

    Distribution Decisions: Patterns of channels and types of intermediaries, channel designdecisions, Channel conflict, types and functions of wholesalers and retailers, Emerging trends inretailing.

    SECTION – D

    Direct Marketing: Meaning, Benefits and growth of direct marketing, Forms of direct marketing,

    Multi level marketing, Meaning, need and importance of multilevel marketing, Advantages,Criticism of multilevel marketing, Ethical issues in direct & multilevel marketing.

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    Organizing and implementing marketing in the organization. Evaluation and control of

    marketing efforts New issues in marketing – Globalization, Consumerism, Green marketing,Legal issues.

    Suggested Readings:-1. Enis, B.M. Marketing Classics : A Selection of Influential Articles. New York, McGraw Hill,

    1991.2.Dalrymple:Marketing Management,Wiley India

    3.P.K.Chopra:Marketing Management:Dreamtech press4.Kotler, Philip and Armstrong, G. Principles of Marketing. New Delhi, PrenticeHall of India,

    1997.5.Kotler, Philip. Marketing Management : Analysis, Planning, Implementation andControl. New

    Delhi, Prentice Hall of India, 1994.6.Ramaswamy, V S and Namakumari, S. Marketing Management :Planning,Control. New Delhi,

    Prentice Hall of India, 1994.7.Ramaswamy, V.S. and Namakumari, S. Marketing Management :Planning,Control. New

    Delhi, MacMillan, 1990.

    8. Stanton, William,J. Fundamentals of Marketing,. New York, McGraw Hill, 1994.9. Neelamegham, S. Marketing In India : Cases and Readings. New Delhi, Vikas,1988.

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    COMMUNICATION FOR MANAGEMENT (MBA-105)

    Course Code MBA-105 L - 3, T- 1, P - 1

    Name of Course Communication for Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    SECTION A(10 Session)INTRODUCTION: Role of communication, defining and classifying communication, purpose

    of communication, process of communication, importance of communication in management,communication structure in organization, barriers & gateway in communication, 7 C’s of

    communication.

    EMPLOYMENT COMMUNICATION:

    Writing CVs, Group discussions, interview, types of interview, candidates preparation,Interviewers preparation; Impact of Technological Advancement on Business Communication;

    Communication networks, Intranet, Internet, e mails, SMS, teleconferencing, videoconferencing 

    SECTION B(8 Session)

    ORAL COMMUNICATION

    What is oral Communication, principles of successful oral communication, two sides of effectiveoral communication, effective listening, non–verbal communication, Body language,Paralanguage.

    WRITTEN COMMUNICATION Purpose of writing, clarity in writing, principles ofeffective writing, writing technique, electronic writing process. 

    SECTION C (12 Session)

    BUSINESS LETTERS AND REPORTS

    Introduction to business letters, Types of business letter, Layout of business letter, writingmemos, what is a report purpose, kinds and objectives of reports, writing reports

    CASE METHOD OF LEARNING

    Understanding the case method of learning, different types of cases, overcoming the difficultiesof the case Method, reading a case properly (previewing, skimming, reading, scanning), case

    analysis approaches (systems, behavioral, decision, strategy), analyzing the case, dos’ and don’tsfor case preparation

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    SECTION D (10 Session)PRESENTATION SKILLS What is a presentation: elements of presentation, designing a

     presentation, Advanced visual support for business presentation, types of visual aid, Appearance& Posture, Practicing delivery of presentation. 

    GROUP COMMUNICATION Meetings, Notice, Planning meetings, objectives, participants,timing, venue of meetings, leading meetings, Minutes of Meeting, Media management, the press

    release, press conference, media interviews, Seminars, workshop, conferences, Businessetiquettes. 

    Suggested Readings:

    1.Sangeeta Magan:Business communication,Biztantra publications2.Stuart:Integrated Business communication,Wiley India

    3.Scot Ober:Contemporary Business communication,Biztantra Publication4. M. K. Sehgal& V. Khetrapal - Business Communication (Excel Books).

    5. Rajendra Pal - Business Communication (Sultanchand & Sons Publication).6. P.D. Chaturvedi – Busines Communication (Pearson Education, 1st Edition 2006).

    7. Lesikar RV & Pettit Jr. JD – Basic Business Communication : Theory & Application (Tata McGrow Hill, 10th Edition).

    8. TaylerShinley – Communication for Business (Pearson Education, 4th Edition)

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    Accounting for Managers (MBA-106)

    Course Code MBA-106 L - 3, T- 1, P - 0

    Name of Course Accounting for Managers

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    Objectives: The objective of this course is to develop acquaintance with basic techniques of

    accountancy. The course attempts to build potential to use appropriate accounting tools andtechniques of financial accounting and management accounting for preparing and analyzing

    financial statements.

    SECTION - AAccounting and its functions, Concepts and Conventions in Accounting .Accounting Cycle.

    Double Entry System. Rules regarding Journal Entries; Recording of Journal Entries; LedgerPosting; Subsidiary Books, Cash Book, Trial Balance;

    Preparation of Final Accounts: Trading Account; Profit& Loss Account; Balance Sheet.

    SECTION -BMeaning of Management Accounting: Nature; Scope; Objectives; Functions of Management

    Accounting; Relationship between Financial and Management Accounting; Tools andTechniques of Management Accounting; Limitations; Meaning of Financial Statement;

    Importance and Limitations of Financial Statement; Meaning and Objectives of FinancialStatement Analysis; Limitation of Financial Analysis.

    Ratio Analysis:  Meaning, Interpretation, Significance, Limitations of Ratio Analysis;Classification of Ratio.

    SECTION - CFund Flow Analysis: Meaning and Concept of Funds; Meaning of Fund Flow; Meaning of FundFlow Statement; Significance; Limitations; Procedure of Preparing Fund Flow Statement.

    Cash Flow Analysis: Meaning; Classification of Cash Flow; Comparison between Fund FlowStatement and Cash Flow Statement; Difference between Cash Flow Statement and Cash Budget

    Limitations; Preparation of Cash Flow Statement (as per AS-3); Treatment of Adjustments.

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    SECTION –D

    Price Level Accounting:  Meaning; Methods or Techniques of Price Level Accounting;

    Advantages; Disadvantages.Social Accounting: Concept of Social Cost Benefit Analysis; Meaning of Social Accounting;

     Need; Social Accounting Approaches.Human Resource Accounting:  Meaning; Need; Methods of Human Resource Accounting;

    Objections Against Human Resource Accounting; HRA in India.Marginal Costing and Break-even Analysis: Concept of marginal cost; Marginal costing and

    absorption costing; Marginal costing versus direct costing; Cost-volume profit analysis; Break-even analysis; Assumptions and practical applications of breakeven- analysis; Decisions

    regarding sales-mix, make or buy decisions and discontinuation of a product line etc.

    Suggested Readings:1.Balakrishnan:Managerial Accounting,Wiley India

    2.Horngren, Sunden Elliott and Philbrick: Introduction to Financial Accounting, PearsonEducation.

    3.Jiambalwo:Managerial Accounting,Wiley India

    4.Goyal:Accounting for Managers,Dreamtech press5. Mukherjee, Hanif: Financial Accounting, Tata McGraw Hill6. Horngren, Sunden and Ostratton: Introduction to Management Accounting, Prentice Hall

    7. Hilton: Managerial Accounting, McGraw Hill

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    Computer Applications in Management (MBA-107)

    Course Code MBA-107 L - 3, T- 1, P - 2

    Name of Course Computer Applications in Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: This course offers a good understanding of basics of Information Technology.SECTION – A

    Introduction to Computers: Classification, Components of Computer System, Introduction to

    High level and low level languages. Software: Application Software and System Software,Applications Basic concepts of operating systems, Artificial Intelligence Flow charts and data

    flow diagrams

    SECTION – B

    Networking concepts: Internet and intranet, sending and reading e-mails. Practical on Internetusing emails, Use of search engines Fundamentals of website design End User Computing using

    MS-Office 2000:Word processing: MS-Word, word basics, formatting text and documents, working with header

    and footer, footnotes, endnotes, tables and sorting, graphics, mail merge and macros.SECTION – C

    Spreadsheets and their uses in business: Excel  basics, Rearranging, Worksheets, Excel

    formatting techniques, using formulas and functions, chart features and working with graphics inExcel.

    Power Point: Basics, working with texts and graphics in Power Point, Creating and delivering presentations

    SECTION – DComputer Networks and Internet: Goals and Objectives of Computer Networks, Topologies,

    applications, ISO-OSI Protocol, TCP/IP: Protocol; Local Area Network, Metropolitan Area Network,l Wide Area Network; Internet, Surfing in Net and Using E-Mail, search engines and

     protocols; FTP, TCP/IP, HTTP, Telnet, Lynx. 

    Suggested Readings:1. Niranjan Shrivastava:Computer Applications in Management,Dreamtech Press

    2. P.K.Sinha: Fundamental of Computers BPB3. ITL Education Solutions Limited: Introduction to Information Technology

    4. Leon &Leon : Internet for Everyone Leon Tech World5. Curtin, Foley, Sen&Martin : Information Technology Tata McGraw Hill

    6. Ron Masfield : MS-Office Tech Publication

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    PRINCIPLES & PRACTICE OF MANAGEMENT (MBA-108)

    Course Code MBA-108 L - 3, T- 1, P - 0

    Name of Course Principles & Practice of Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    SECTION A (8 Sessions)

    Management: Concept, Nature, Importance; Management : Art and Science, Management As a

    Profession, Management Vs. Administration, Management Skills, Levels of Management,

    Characteristics of Quality Managers. Evolution of Management: Early contributions, Taylor and

    Scientific Management, Fayol’s Administrative Management, Bureaucracy, Hawthorne

    Experiments and Human Relations, Social System Approach, Decision Theory Approach. Social

    Responsibility of Managers and Ethics in Managing.

    SECTION B (10 Sessions)

    Introduction to Functions of Management Planning: Nature, Scope, Objectives and Significance

    of Planning, Types of Planning, Process of Planning, Barriers to Effective Planning, Planning

    Premises and Forecasting, Key to Planning, Decision Making. Organizing: Concept,

    Organisation Theories, Forms of Organisational Structure, Combining Jobs: Departmentation,

    Span of Control, Delegation of Authority, Authority & Responsibility, Organisational Design.

    SECTION C (10 Sessions)

    Staffing: Concept, System Approach, Manpower Planning, Job Design, Recruitment &

    Selection, Training & Development, Performance Appraisal Directing: Concept, Direction and

    Supervision Motivation: Concept, Motivation and Performance, Special Motivational techniques:

    Money, participation, reward systems, Quality of Work Life, Job Enrichment & Morale

    Building.

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    SECTION D (12 Sessions)

    Leadership: Concept and Functions, Process and models of Leadership Development,

    Contemporary views on Leadership: Transformational-Transactional, Charismatic-Visionary

    leadership. Controlling: Concept, Types of Control, Methods: Pre-control: Concurrent Control:

    Post-control, An Integrated Control System, The Quality Concept Factors affecting Quality,

    Developing a Quality Control System, Total Quality Control, Pre-control of Inputs, Concurrent

    Control of Operations. Post Control of Outputs.

    .

    Suggested Reading:

    1.Schermerhorn: Introduction to Management,Wiley India2.Dr.Kiran Nerkar:Principles and Practics of Management,Dreamtech press

    3.Dr.Vijay Pithadia: Introduction to Management, Biztantra Publications4. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6thEdition)

    5. Koontz Harold &Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition2008)

    6. Robbins & Coulter - Management (Prentice Hall of India, 9thEdition)7. Robbins S.P. and Decenzo David A. - Fundamentals of Management: Essential Concepts and

    Applications (Pearson Education, 6th

     Ed.8. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective

    (Mc Graw Hill, 12thEdition 2008)

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    SEMESTER II

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    Quantitative Methods and Operations Research (MBA-201)

    Course Code MBA-201 L - 3, T- 1, P - 0

    Name of Course Quantitative Methods and Operations Research

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: To equip the students with techniques of data analysis, to grasp the variousoptimization techniques.

    SECTION - A

    Operations Research: Introduction to OR: Definition, Characteristics, Scope and Necessity ofOR, OR Models: Principles and Types.

    Decision making: Decision making environment, Decision making under certainty, Decisionmaking under uncertainty, Decision making under risk, Decision Tree Analysis.

    SECTION - BLinear Programming : Problem Formulation, Graphical Method, Simplex Method, Duality

    Project Management:  PERT, CPM, Phases of a Project, Network Arrow Diagrams; Slack;Critical Path, Float, Crashing the Network.

    SECTION - C

    Transportation Models: Transshipment Problem, Assignment Models, Replacement Models.Competitive Strategies: Theory of Games, Duopoly Two Person Zero Sum Game, Pure and

    Mixed Strategies, Criteria of choosing strategies and simple numerical problems based on these.

    SECTION - D

    Inventory Management: Definition of Inventory, Costs associated with Inventory Elementary,Models of Inventory.

    Waiting Lines:  Applications of waiting lines, queue disciplines, derivations of Average length,number of units in the queue, Average waiting time for single service station.

    Replacement Theory: Replacement Problems. 

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    Suggested Readings:

    1. J.K. Sharma: Quantitative Techniques for Managerial Decisions, 1st Macmillan.2. N.D. Vohra: Quantitative Techniques in Management, 2nd Tata McGraw Hill.

    3. V.K. Kapoor: Operations Research, 7th Sultan Chand4.Ravindran:Operation research,Wiley India

    5. Tulsian and Pandey: Quantitative Techniques, 1st Pearson Edn.6. Hiller and Lieberman: Introduction to Operations Research, 7th Tata McGraw Hill.

    7. H.A. Taha: Operations Research.8. C.K. Mustafi: Operations Research.

    9. KantiSwaroop: Operations Research.10. Hira Gupta: Operations Research, Sultan Chand, New Delhi.

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    Business Environment (MBA-202)

    Course Code MBA-202 L - 3, T- 1, P - 0

    Name of Course Business Environment

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: The objective of the subject is to provide the insight to the students about the

    changes that are taking place in the Business Environment, the effect of these changes on business and the demand placed on managers regarding national and global business

    environment. Another major aim of this subject is to help the management students identifyeconomic trends and business currents that affect individual firms and the wider industry.

    SECTION - A

    Need for Environmental Scanning, Different Aspects of Business Environment.Salient features of Economic Systems: Capitalist system/Market economy; Socialist system

    and Mixed Economy, Basic Features of Indian Economy, Government Business Relationship.Micro and Macro Environment. Aspects of Economic Reforms: Liberalization; Privatization;

    Globalization and its Implications for India.

    SECTION -BEconomic Policy, Monetary and Fiscal Policies in India, India’s Trade Policy, Industrial Policy

    and Industrial Licensing in India, EXIM Policy; FEMA(Foreign Exchange Management Act);

    SECTION - CSocial Responsibility of Business:  Concept, rationale, dimensions models of social

    responsibility and barriers of social responsibility, Ethics and social responsibility ofmanagement. The Environment Protection Act, 1986.

    SECTION -D

    International Economic Environment: Emergence of Globalization, Control of Foreign DirectInvestment, Benefits and Problems from MNCs, WTO-its role and functions, implications for

    India; Devaluation of Rupee.

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    Suggested Readings:

    1. S.K.Misra&Puri: Indian Economy (Its Development Experience), Himalaya Publishing HousePvt.Ltd.

    2. R,uddarDatt& K.P.M. Sundaram: Indian Economy, S.Chand& Co.3. Mungekar,Nachana&ManoharRao: Indian Economy in the New Millenium, Himalaya

    PublishingHouse Pvt. Ltd.4. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and

    Prospect,Himalaya Publishing House Pvt. Ltd.5. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing

    House Pvt. Ltd.6. R.V. Badi: Indian Business Environment, Himalaya Publishing House Pvt. Ltd.

    7. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing HousePvt.Ltd.

    8. G.S.Kamat&PulakChakarvarty: Management of Co-operatives, Himalaya Publishing HousePvt.Ltd.

    9. M.Adhikari: Economic Environment of Business10. N.K.Sengupta: Government and Business in India

    11. K.Ashwathappa: Economic Environment of Business in India

    12. Misra&Puri: Economic Environment of Business, Himalaya Publishing House Pvt. Ltd.

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    Human Resource Management (MBA-203)

    Course Code MBA-203 L - 3, T- 1, P - 0

    Name of Course Human Resource Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: The objective of the paper is to make student aware of the various functions andimportance of the HR department in any organization. It is basically concerned with managing

    the human resources, whereby the underlying objective is to attract retain and motivate thehuman resources in any organization, which is the most challenging and daunting look for any

    organization today.

    SECTION – A

    Introduction to human Resource Management, Growing Importance and functions of Human

    Resource management Important Environmental Influences on HRM. Challenges to PersonnelManagement, Changing Nature of Employment Relationship, Approaches to Personnel

    Management, , Recent Changes and Development of Personnel Management, Responsibilities ofa Personnel Managers, Demographic, Societal and Workforce Trends; Strategic Planning and

    HRM. Personnel Managementand Professionalization.

    SECTION – B

    HUMAN RESOURCE PLANNING & TRAININGImportance of Human Resource Planning, Contemporary Challenges in Human Resource

    Planning, Factors affecting HRP, HRP Process, Approaches to HRP, Evaluating Effectivenessof HRP, Methods of HRP, Recruitment, Selection and Placement, Interview and Promotion

    Socializing the new employees. Training, Methods of Training, Evaluating TrainingEffectiveness Methods for developing managers, Managerial Development.

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    SECTION – C

    PERFORMANCE APPRAISAL AND COMPENSATION MANAGEMENT

    Performance Appraisal: Meaning, Purpose, Essentials of effective Performance Appraisalsystem, Various Components of Performance Appraisal, Methods and techniques of Performance

    Appraisal.Managing Compensation: Employee Remuneration: Concept, Objectives, Factors Influencing

    Employee Remuneration, Remuneration methods, Challenges of remuneration; Job Evaluation:Meaning, Process and Methods of Job Evaluation; Incentives: Concept, Importance and Types.

    Fringe Benefits – Meaning, Types and administration of Benefits.

    SECTION – D

    MAINTENANCE, DISCIPLINING THE EMPLOYEES & IHRMMaintenance and disciplining the employees. Discipline meaning and importance. Employees’

    grievance handling mechanism and procedure. Disciplinary action dismissal and retrenchment,Various workplace safety and health issues and management of these issues.

    Introduction to IHRM, Concept of IHRM, Issues in IHRM, Barriers to effective global HRM;Cultural & behavioral differences and its relevance and importance in IHRM, Cross cultural

    studies, theories; IHRM trends, issues and challenges & theory development.

    Suggested Readings:-1.Debashish Sengupta;Human Resource Management,Biztantra publications

    2.P.K.Gupta; Human Resource Management,Dreamtech press3.Edwin B. Flippo :- Principles of Personnel Management

    4.Decenzo Robbins:Human Resource Management,Wiley India5. Keith Davis, Human Relations at work.

    6. Robert L. Mathis and John H. Personnel Human Resource Management (4th ed.)

    7 V.S.P.RAO:- Human Resource management

    8. P.P. Arya and B.B. Tandon (edited) Human Resource Development.

    9. Le on C. Megginson Personnel and Human Resources Administration

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    SECTION - DCapital Budgeting: Meaning; Basic Principles of Costs and Benefits; Investment Criteria; Pay

     back Method; Accounting Rate of Return Method; Net Present Value Method; Benefit-CostRatio; Internal Rate of Return; Capital Rationing; Introduction to Basic Techniques of Risk

    Analysis in Capital Budgeting.Dividend Decisions: Meaning and Types of Dividend; Issues in Dividend Policy; Traditional

    Model; Walter Model; Gordon Model; Miller and Modigliani Model; Bonus Shares and StockSplits.

    Suggested Readings:

    1.Paresh Shah;Financial Management,Biztantra Publication2. I.M. Pandey: Financial Management, Vikash Publishing House

    3.Anil kumar Dhagat:Financial Management,Dreamtech press4. Prasanna Chandra: Financial Management, Tata McGraw Hill

    5. Khan and Jain: Financial Management, Tata McGraw Hill6. James C. Van: Financial Management, Pearson Education Horne Policy Asia

    7. Robert Parrino:Fundamentals of Corporate Finance,Wiley India8.Aswath Damodaran:Corporate finance theory and practice,Wiley India

    9.Breadly and Myres: Principles of Corporate Finance, Tata McGraw Hill

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    Production and Operations Management (MBA-205)

    Course Code MBA-205 L - 3, T- 1, P - 0

    Name of Course Production and Operations Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.Objectives: To understand a systems view of operations, to understand the conversion of inputs

    into outputs with various technology.SECTION - A

    Operations Management: Concepts, Functions.Product Design & Development: Product Design and its Characteristics, Product Development

    Process (Technical), Product Development Techniques.Process Selection: Project, Job, Batch, Mass & Process types of Production Systems, Product-

    Process Mix.

    SECTION - B

    Facility Location: importance, Factors in Location Analysis, Location Analysis Techniques.Facility Layout: Objectives, Advantages, Basic Types of Layouts.

    Capacity Planning: Concepts, Factors Affective Capacity, Planning, Capacity Planning

    Decisions.Production Planning & Control (PPC): Concepts, Objectives, FunctionsWork Study: Productivity, Method Study, Work Measurement.

    SECTION - CMaterials Management: Concepts, Objectives

    Introduction to modem Productivity techniques: Just in time, Kanban System, Total qualityManagement &six sigma.

    Functions Purchasing Management: Objectives, Functions, Methods, Procedure.

    SECTION - D

    Stores Management: Types of Stores; Functions; Coding Methods.Value Analysis: Concepts

    Inventory Management: Concepts, Classification, Objectives, Factors Affecting InventoryControl Policy, Inventory Costs, Basic EOQ Model, Re-order Level, ABC Analysis.

    Maintenance Management: Concepts; Objectives; Functions; Types of Maintenance.

    Suggested Readings:

    1.   Nair: Production & Operation Management, Tata McGraw Hill2.  Buffa & Sarin: Modern Production/Operations Management, John Wiley

    3.  Adam & Ebert: Production & Operation Management, Prentice Hall India4.  Krajewski & Ritzman: Operations Management, Pearson Education Asia

    5.  SN Chary: Production & Operations Management, Tata McGraw Hill

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    Research Methodology (MBA-206)

    Course Code MBA-206 L - 3, T- 1, P - 0

    Name of Course Research Methodology

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: The object Research Methodology of the course contents is to make the learner

    aware of the basic concepts of Research Methodology and prepare them for conducting research project.

    SECTION - AIntroduction to Research: Definition, Scope, significance Limitations, and Types. Objectives

    of Research.Research Process, literature review.

    SECTION - B

    Research Designs: Exploratory, Descriptive and Experimental Research DesignData Collection: Secondary Data, Primary Data and Methods of Collection. Scaling Techniques,

    Attitude Measurement Techniques; Motivational Research Techniques.

    .SECTION - CSample Design, Selecting an Appropriate Statistical technique; Field Work and Tabulation,coding, Editing. Interpretation of Data and Report Writing.

    SECTION - DTesting of Hypothesis, Analysis of Data; Techniques for Data Analysis –ANOVA, DiscriminantAnalysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering Methods

    Suggested Readings:-

    1.Uma Sekaran:Research method for business,5ed,Wiley India2.G.C.Ramamurthy:Research Methodology,Dreamtech press

    3. C.R.Kothari ,Research Methodology

    4. S.L.Gupta ,Marketing Research, Excel Books5.Aaker:Marketing Research 10ed,Wiley India6. Luck,David J and Ronald S.Rubir Marketing Research .Prentice Hall India Ltd.

    7. Andrews, F. M. and S. B. Witey Social Indicators of will Being, Plenum Press, NY, 1976.8. Bemnet, Roger: Management Research, H. O. 1983.

    9. Fowler, Floyd J. Jr., Survey Methods, 2nd ed., Sage Pub., 1993.10. Gupta, S. P. Statistical Methids, 30th ed., Sultan Chand, New Delhi, 201.

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    Organizational Effectiveness, Change & Organizational Development (MBA-207)

    Course Code MBA-207 L - 3, T- 1, P - 0

    Name of Course Organizational Effectiveness, Change & Organizational

    Development

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: O.D. is an emerging behavior discipline that provides a set of Methodologies for

    systematically bringing about organization change and improvement. It helps to understand thedynamics of changes, both inter and intra to the organization, effecting the functioning of

    organization and develop sensitivity to improve the effectiveness. After the study of this course,the students would be able to apply the knowledge of behavioral science in solving socio-

    technical problems as well as improving and maintaining the effectiveness of the organization.

    SECTION - AManagement of Change: Organization culture, socialization process, dimension of change,

    change process, change agent, implementation of organizational change-strategies leadership andInvolvement, Resistance to Change Organizational effectiveness, concepts, approaches and its

    determinants,

    SECTION - B

    Organizational diagnosis:  Methods, collection of data and identification of problems.

    Organizational stress: causes, effects and coping with stress.Organizational development: - Definition, objectives, characteristics, models of OD, action

    research, stages of OD programme.

    SECTION - COD Interventions – I:Meaning, types of interventions; sensitivity training, life and career

     planning, role analysis technique, organizational mirroring, transactional analysis, Third party peacemaking, counseling, learning styles and development.

    OD Interventions – II:  MBO, managerial grid, team building, likert systems – four,confrontation meeting, process consultation, survey

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    SECTION - DThe Future of OD:  Role of OD in changing global business environment; OD in India-

    Opportunities &Challenges; Developing future organization through OD efforts – future prospects of OD.

    Suggested Readings:-1.Bhupen Srivastava:Organisation design and development,Biztantra publication

    2. Beckhard R. 1969Organistion in Development : Strategies and Models, Addision- Wesley:Reading

    3. Bennis, W.G. 1969. Organization Development: Its nature, Origins and Prospects, AddisonWesley: Reading.

    4. Dalton, G.Lawrence, P.&Griener, 1970 Organization Change and Development. IrwonDorsey: Homewood.

    5. Shein, E., BennisW. ,Beckhard, R.(eds.) 1969 Organization Development, Wesley :Reading6. Kuriloff, A.H. 1972. Organisation Development for Survival, American Management

    Association Inc. :New York.7. French, Wendell L. & Cecil H.Bell, 1999 Organization Development, Prentice Hall of India :

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    COST & MANAGEMENT ACCOUNTING (MBA-208)

    Course Code MBA-208 L - 3, T- 1, P - 0

    Name of Course Cost & Management Accounting

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    SECTION A (8 Sessions)

     Introduction: Accounting for Management, Role of Cost in decision making, Comparison of

    Management Accounting and Cost Accounting, types of cost, cost concepts, Elements of cost -

    Materials, Labour and overheads and their Allocation and Apportionment, preparation of Cost

    Sheet, Methods of Costing,Reconciliation of Cost and Financial Accounting.

    SECTION B (10 Sessions)

     Marginal Costing: Marginal Costing versus Absorption Costing, Cost-Volume-Profit Analysisand P/V Ratio Analysis and their implications, Concept and uses of Contribution & Breakeven

    Point and their analysis for various types of decision-making like single product pricing, multi

     product pricing, replacement, sales etc.

     Differential Costing and Incremental Costing: Concept, uses and applications, Methods of

    calculation of these costs and their role in management decision making like sales, replacement,

     buying etc.

    SECTION C (10 Sessions)

     Budgeting: Concept of Budget, Budgeting and Budgetary Control, Types of Budget, Static andFlexible Budgeting, Preparation of Cash Budget, Sales Budget, Production Budget, Materials

    Budget, Capital Expenditure Budget and Master Budget, Advantages and Limitations of

    Budgetary Control. Standard Costing:  Concept of standard costs, establishing various cost

    standards, calculation of Material Variance, Labour Variance, and Overhead Variance, and its

    applications and implications.

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    SECTION D (12 Sessions)

     Responsibility Accounting & Transfer Pricing: Concept and various approaches to

    Responsibility Accounting, concept of investment center, cost center, profit center and

    responsibility center and its managerial implications, Transfer Pricing : concept, types &

    importance ;  Neo Concepts for Decision Making: Activity Based Costing, Cost Management,

    Value Chain Analysis, Target Costing & Life Cycle Costing : concept, strategies andapplications of each.

    SUGGESTED READINGS:

    1) Horngren et al - Introduction to Management Accounting (Pearson, 2002, 12th edition)2) Jiambalvo- Managerial Accounting 4ed,Wiley India

    2) Khan and Jain - Management Accounting (Tata McGraw-Hill, 2000, 3rd Ed.)3) Pandey I M - Management Accounting (Vikas, 2004, 3rd Ed.)

    4) Bhattacharyya S K and Dearden J - Accounting for Management (Vikas, 1987, 8th Ed.)5) Sahaf M A - Management Accounting: Principles and Practice (Vikas, 2000, 1st Ed.)

    6) Ravi M. Kishor – Cost & Management Accounting (Taxmann, 1st Ed.)

    7) Ravi M. Kishor – Advanced Management Accounting (Taxmann, 1st Ed.)8) Arora M N – Cost and Management Accounting (Vikas, 8th Ed

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    SEMESTER

    III

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    Strategic Management (MBA-301)

    Course Code MBA-301 L - 3, T- 1, P - 0

    Name of Course Strategic Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the questions are COMPULSORY. 2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out of

    which the student has to answer ANY FOUR.3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which the

    student has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    Objectives: The course aims at imparting knowledge of formulation, implementation andevaluation of Business Strategies.

    SECTION - A

    Understanding strategy and strategic management: Strategic management process. Strategicdecision making .Levels of strategy.Defining strategic intent: Vision, Mission Goals and

    Objectives.Characteristics of a good mission statement.External environment analysis: Strategically relevant components of external environment.

    Industry analysis – Porter’s five forces model, Strategic group mapping, industry, key success

    factors .External Factor Evaluation matrix.Environmental scanning techniques: ETOP and SWOT analysis etc.

    SECTION - BInternal environment analysis: Resource based view of an organization, Value chain analysis,

    Competitive advantage and Core competency. Internal Factor Evaluation Matrix.Business level strategies: Porter’s framework of competitive strategies: Cost leadership,

    Differentiation and Focused strategies.Corporate level strategies: Growth strategies – horizontal and vertical integration; strategic out

    sourcing, related and un-related diversification, international entry options, harvesting andretrenchment strategies. 

    SECTION - CPortfolio strategies:  BCG Model, GE Business Planning Matrix, Shell’s Directional Policy

    Matrix ,Product Life Cycle matrix.Synergy, Corporate restructuring, Location and Timing tactics

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    SECTION - DStrategy implementation:  Strategy-structure fit, developing and modifying organizational

    structure. Leadership and organization culture.Strategy Evaluation and Control:  Nature of strategy evaluation, Strategy evaluation frame

    work, the balanced Score Card, Benchmarking.

    Suggested Readings:1.Robert Grant;Contemporary Strategic Management,Wiley India

    2. Jauch&Glueek : Business Policy and Strategic Management.3.Alpana Trehan;Strategic Management;Dreamtech press

    4. Thampson LA. andStickland A.J.: Strategic Management - Concept and cases.5.John Parnell: Strategic Management,Biztantra publication

    6. Michael Potter: Competitive Advantage of Nations.7. AzharKazmi : Business Policy and Strategic Management.

    8. Kennth, A. Andrews : Concepts of corporate Strategy.9. Melvin J. Stanford: Management Policy

    10. John A. Pearce Hand R.B. Robinson Strategic Management.

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    BUSINESS LAWS (MBA-302)

    Course Code MBA-302 L - 3, T- 1, P - 0

    Name of Course Business Laws

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    SECTION A (10 SESSIONS)

    Contract Act, 1872Definition of a Contract and its essentials, Formation of a valid Contract - Offer and Acceptance,

    Consideration, Capacity to Contract, Free consent, Legality of object, Discharge of a Contract by performance, Impossibility and Frustration, Breach, Damages for breach of a contract, Quasi

    contracts, Contract of Indemnity and Guarantee, Bailment and Pledge, Agency.

    SECTION B (12 SESSIONS)

    Partnership Act, 1932Definition of Partnership and its essentials, Rights and Duties of Partners : Types of Partners,Minor as a partner, Doctrine of Implied Authority, Registration of Firms, Dissolution of firms.

    Sale of Good Act, 1930Definition of a Contract of Sale, Conditions and Warranties, Passing of Property, Right of

    Unpaid Seller against the Goods, Remedies for Breach.

    SECTION C (10 SESSIONS)

    Negotiable Instrument Act, 1881

    Definition and characteristics, Kinds of negotiable instruments, Promissory Note, Bill ofExchange and Cheques, Holder and Holder in due course, Negotiation, Presentment, Discharge

    from Liability, Noting and Protest, Presumption, Crossing of Cheques, Bouncing of Cheques.Companies Act, 1956 Nature and Definition of a Company, Registration and Incorporation, Memorandum ofAssociation, Articles of Association, Prospectus, Kinds of Companies, Directors: Their powers

    and duties, Meetings, Winding up.

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    SECTION D (8 SESSIONS)

    Consumer Protection Act, 1956

    Aims and Objects of the Act, Redressal Machinery under the act, Procedure for complaints underthe act, Remedies, Appeals, Enforcement of orders and Penalties.

    The Information Technology Act, 2000

    Definition, Digital Signature, Electronic Governance, Attribution, Acknowledgment andDispatch of Electronic Records, Sense Electronic Records and Sense Digital Signatures,

    Regulation of Certifying Authorities, Digital Signature Certificates, Duties of Subscribers,Penalties and Offences.

    Suggested Readings –1.P.K.Goel:Business Laws for Managers,Biztantra publications

    2.Gulshan J.J. - Business Law Including Company Law (New Age International Publisher, 13thEdition)

    3. Kuchhal M.C. - Business Law (Vikas Publication, 4th Edition)4. Avtar Singh - Principles of Mercantile Law (Eastern Book Company, 7th Edition).

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    HUMAN VALUES AND PROFESSIONAL & ETHICS (MBA-303)

    Course Code MBA-303 L - 3, T- 1, P - 0

    Name of Course Human Values and Professional & Ethics

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    SECTION A

    Concept of Values; Types of Values; Human Values in Management; Relevanceof Values in Modern Management; Values for Managers. Leadership and Human Values; Inter-

     personal Relations and Human Values; Stress Management and Human Values; Team Buildingand Values.

    SECTION BValue Education; understanding value education, self-exploration as the process of value

    education, continuous happiness and prosperity-the basic human aspirations, right understanding,relationship and physical facilities ,happiness and prosperity –current scenario

    SECTION C

    Harmony in the human being: understanding human being as the co- existence of self (I)and the body ,Discriminating between the needs of self (I) and the body ,the body as an instrument of (I),under standing harmony in the self I ,harmony of the self (i) with the body ,program to ensure

    sanyam and swasthya.

    SECTION DHarmony in the family and society : harmony in the family –the basic unit of human interaction

    ,values in human to human relationship, trust –the fundamental values in the relationship, respect –as the right evaluation ,understanding harmony in the society vision for the universal human

    orderHarmaony in the nature( Existence ): Understanding harmony in the nature, interconnectedness ,

    self regulation and mutual fulfillment among the four order of nature ,realizing existence as co

     –existence at all level,

    Suggested Books

    1.  Human values and professional ethics- R R Gaur, R Sangal, G P Bagaria (excel books)2.  C.S.Bajaj: Business ethics, Biztantra publication

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    MBA-III SEMETERSPECIALIZATION

    SUBJECTS

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    Advanced Financial Management ( FM-01)

    Course Code FM-01 L - 3, T- 1, P - 0

    Name of Course Advanced Financial Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2. 

    Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives

    The basic objective of this course is to impart an intensive, knowledge about the use ofquantitative techniques in specified financial decision—making areas.

    SECTION-A

    Application of Linear Programming: Goal Programming; Regression analysis and Simulation.Technique in Financial Decisions Making Areas:  Corporate Debt Capacity Management

    Decisions; Business Failure and Reorganization— Application of Multiple Discriminantanalysis;

    SECTION-B

    Decision Tree Analysis.Capital Expenditure Decision Under Conditions of Risk and Uncertainly;

    SECTION-CCost-Volume-Profit Analysis under conditions of Uncertainly; Sequencing of Decisions;

    Replacement Decisions; Mergers and Acquisitions; Takeover code;

    SECTION-DDividend Valuation Model; Determination of the Exchange ratio; Legal and Proceduralaspects of

    Merger Decision; Estimation and Projection of Working Capital Decisions,

    Suggested Readings:1. Bierman, Harold. Lease Vs.: Buy Decision. Englewood Cliffs, New Jersey, Prentice Hall Ins.

    2. Fogler, H and Ganpathy : Financial Econometrics Englewood Cliffs, New Jersey, PrenticeHall Inc.,1982.

    3. Ievy, H. and Sarnat H. Capital Investment and Financial Decision, Englewood Cliffs NewJersey, Prentice Hall Inc., 1982.

    4. Van Home, James C. : Financial Management and Policy, Englewood Cliffs, New Jersey.Prentice Hall of India, 1990

    5. Sapirio, Edverd, Financial Decision Analysis.

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    Security Analysis and Investment Management (FM-02) 

    Course Code FM-02 L - 3, T- 1, P - 0

    Name of Course Security Analysis and Investment Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS 

    The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is based on the teaching hours specified against each chapter.

    Objectives: The course has been designed to develop understanding of different concepts

    relating to analysis of investment and portfolio management.

    SECTION-AIntroduction to Investment Management: Concept and objectives of investment, Difference

     between Investment and Speculation, Investment and Gambling, Meaning of InvestmentManagement, Investment Management Process, Investment Alternatives, Features of Investment

    Avenues, Types of Management Strategies, Approaches to Investment.

    Risk and Return: Concept of Risk, Components of Investment Risk, Measurement of Riskthrough Standard Deviation, Regression Equation, Covariance, Concept of Return, ExpectedYield, Actual Yield, Holding Period Yield, Relationship between Risk and Return.

    Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, RelativeValuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a

    Maturity Period,Perpetual Bonds, Valuation of Preference Shares.

    SECTION-BEconomic and Industry Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis,

    Sensitivity of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment ofProfit Potential of Industries

    Company Analysis: Meaning of Company Analysis, Strategy Analysis, Accounting Analysis,Financial Analysis, and Estimation of Intrinsic Value.

    Technical Analysis: Meaning, Difference between Technical and Fundamental Analysis,Assumptions, Tools, Dow Theory, Testing Technical Trading Rules, Evaluation of Technical

    Analysis.

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    SECTION-CPortfolio Theory: Merits of Diversification: Diversification and Portfolio Risk, Portfolio Return

    and Risk, Calculation of Portfolio Risk, Efficient Frontier for two securities, Efficient Frontierfor securities, Optimal Portfolio.

    Portfolio Analysis: Concept of Traditional and Modern Portfolio Analysis, Markowitz TheoryRisk –Return Optimisation, Single Index Model, Beta Generation in Efficient Frontier, Three

    securities Model, Interactive Risk through Covariance, Correlation Co-efficient, Sharpe’s Model.

    SECTION-DPortfolio Selection: Concept of Portfolio Selection, Optimal Portfolio, Objectives, Risk and

    Investor Preferences, Investment Constraints, Cut-off Rate and New Securities, Efficient Frontierand Portfolio Selection, Beta, Traditional Portfolio Building, Capital Market Theory, CAPM,

    SML, Forms of CAPM, Zero Beta CAPM, Tax adjusted CAPM, Arbitrage Pricing Theory.Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules

    Regarding Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan,Modifications, Rupee Averaging Technique.

    Suggested Readings:

    1.Lofthouse, Stephen: Investment Management, John Wiley & Sons Publications2.Suyash N.Bhatt:Security Analysis and Portfolio Management,Biztantra3.  Fabozzi, Frank J.: Investment Management, Prentice Hall Publications

    4.  Elton:Modern Portfolio Theory and Investment Analysis,Wiley India

    5.Fredrick Amling: Investment- An Introduction to Analysis and Management, Prentice HallPub.

    6. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata Mcgraw Hill Pub.7. Jack Clark Francis: Management of Investment, Mc-Graw Hill Pub.

    8. V. K. Bhalla: Investment Management, S.Chand Publication

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    Management of Banking Operations (FM-03)

    Course Code FM-03 L - 3, T- 1, P - 0

    Name of Course Management of Banking Operations

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.

    1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In thissection, all the questions are COMPULSORY. 

    2.  Section B will contain SIX Short Answer Type Questions  carrying 5 marks each, out ofwhich the student has to answer ANY FOUR.

    3.  Section C will contain FOUR  Essay Type Questions  of 10 marks each, out of which thestudent has to answer ANY TWO.

    The questions should be normally selected from all the chapters of the subject. The weightage is

     based on the teaching hours specified against each chapter.

    ObjectivesThe objective of this course is to acquaint the students with the accounting needs of international

    financial Markets and to analysis the accounting measurement and reporting issues unique tomultinational business transactions.

    SECTION-AEvolution of modern commercial banking in India: Bank’s financial statements: Basic

    concepts; Banking structure- banking consolidation; Banking sector reforms in India.Sources of bank funds: Deposit products- Types of Bank Deposits, Computation of interest on

    Deposits, Deposit Schemes, Composition of Bank Deposits, Deposit Insurance, The Fee based

    services, Letter of credit, Bank Guarantees, Subsidiary Services, Off Balance Sheet activities,Bank assurance.Uses of Bank Funds: Lending activities; Types of loans, mode of lending and basic

    requirements for lending. Credit Policy; Need for Credit Policy, Composition of Credit Policy.

    SECTION-B

    Investment: classification and valuation. Interest rate determinants in banks.Management of capital funds: Functions, capital Adequacy- The New Basel Accord-

    Implication for Banks.New Forms of Banking: Wholesale and Retail Banking, Universal and Narrow banking,

    Corporate Banking, Off shore Banking and Multi National banking.

    SECTION-CBanking regulations:Role of RBI, reserve requirements, CRAR and Prudential norms for asset

    classification, income recognition and provisioning. Anti money laundering and KYC norms.Risk Management in Banks: Basic concepts, Need/purpose, process, different types of risk sin

     banks- operational, Liquidity, Credit risk, capital risk,Interest rate risk and systematic risk.Riskmanagement strategies, Asset- Liability Management.

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    SECTION-DService Quality Metrics: Core factors, Determinants of quality, productivity and improvement,

    Role and process of capability of Managing services, ISO 9000 certification in Banking services,importance of six sigma in banks, Customer Relationship Management.

    Electronic Banking: Concepts, Internet/Phone/Mobile Banking- Benefits, concerns, E-paymentand settlement system: Plastic cards, EFT, ECS, RTGS, MICR, Cheque Truncation and ATM.

    Legal aspects and framework- Cyber law.Social Banking:  Need, Challenges, policy initiatives, Priority sector lending, Services area

    approach, Genesis of Microfinance.

    Suggested Readings:1. Arpon, Jeffrey S and Radebaugh, Lee H. : International Accounting and Multinational

    Enterprises, NewYork, John Wiley, 1985.2. Cboi, Frederick D S and Mueller Gerhard G. : International Accounting. Englewood Cliffs,

     New Jersey,Prentice Hall Inc., J9g4.3. Evans, Thomas G. : International Accounting & Reporting London. MacMillan, 1985.

    4. Gray, S i. : International Accounting and Transnational Decisions, London, Butterworth, 1 93.5. Holzer, H Peter : International Accounting, New York, Harper& Row, 1984.

    6. Prodhan, Bimal. : Multinational Accounting, London, Croom-HeIm, 1986.

    7. Rathore, Shirin. : lnternational Accounting, Englewood Cliffs, New Jersey, Prentice Hail Inc.,

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    Advertising and Sales Management (MK-01)

    Course Code MK-01 L - 3, T- 1, P - 0

    Name of Course Advertising and Sales Management

    Lectures to be delivered 52 (L-39, T-13 for each semester)

    Semester End Examination MM: 60 Min. Marks: 24 Time Allowed: 3 Hrs.

    Continue Assessment (based on sessional tests 50%) Tutorial/ Assignment:

    30%, Quiz/ Seminar: 10 %, Attendance: 10 %.

    MM: 40.

    INSTRUCTIONS TO QUESTION PAPER SETTERS The question paper will consist of THREE sections A, B and C.1.  Section A will contain TEN Short Note Type Questions  carrying 2 marks each. In this

    section, all the quest