HPMC 2013 - Shell

THE SHELL STORY

USING SOCIAL, LOCAL AND MOBILE IN CREATING THE RELEVANT EXPERIENCES

Don Bulmer @dbulmer

THE CHANGING ROLE OF INFLUENCE

“INFLUENCE IS LIKE WATER... IT IS ALWAYS FLOWING SOMEWHERE”

THE TRUTH IS... WE TRULY LIVE IN EXCITING TIMES

THE CULTURAL IMPACT OF SOCIAL MEDIA

WE HAVE TO…

STAY TRUE TO OUR BRAND AND IMAGE

KNOW WHO WE WANT TO REACH

ENSURE THAT MESSAGES AND VALUE ARE CLEAR

ACCOUNTABILITY TO ACTIONS AND BEHAVIOR IS KEY

BRAND EMPOWERMENT

EVERY COMPANY IS A MEDIA COMPANY

THE POWER OF EXPERIENCE

INFLUENCE SOCIAL MEDIA BRAND EMPOWERMENT EXPERIENCE

THE MOST COMPETITIVE AND INNOVATIVE ENERGY COMPANY IN THE WORLD

ENERGY

RELATE FIRST THEN ESTABLISH RELEVANCE

WITH SOCIAL MEDIA WE CAN GO BACK TO THE FUTURE

AFTER LESS THAN 12 MONTHS ENGAGED:

NEARLY 3 MILLION FOLLOWERS

ACROSS TWITTER, WE HAVE:

130,000+ FOLLOWERS

ACROSS LINKEDIN, WE HAVE OVER:

346,000+ FOLLOWERS

VIDEO PRODUCED BY SHELL, VIEWED ON YOUTUBE:

10+ MILLION VIDEO VIEWS

LISTENING LEARNING RELATIONSHIPS

INFLUENCE AND BEING INFLUENCED

INNOVATIVE EXPERIENTAL STORYTELLING