hp

© 2003 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

TIE 532

Hardman, Brian 2

Biographical Overview

• William Hewlett, along with co-founder, David Packard, formed the Hewlett-Packard Company. He was born in Ann Arbor, Michigan.

• Received his MS degree in electrical engineering from MIT in 1936, and the degree of Electrical Engineer from Stanford in 1939.

• Formally incorporated Hewlett-Packard Company on January 1, 1939.

Hardman, Brian 3

Contd. Bio. Overview

• He was President of HP from 1964 to 1977, and served as CEO from 1968 to 1978, when he was succeeded by John Young. He remained chairman of the executive committee until 1983, and then served as vice chairman of the board until 1987.

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Major Accomplishments

• “The HP company was Silicon Valley's defining partnership. It was also the valley's first major start-up Scientific technology company, and one of its most successful.” Silicon Valley was originally a thriving orchard.(Hewlett.org)

• In 1951 HP developed a high speed frequency counter. They were used by radio stations to send out better signal strength. This technology succeeded their frequency oscillator—that was used in vital signs monitors used in the field of medicine. The elec. Circuit in the oscillator produced a repetitive elec. Signal.

• In 1964 HP developed the first desktop calculator. • In 1966 HP sold the first generation personal computer. The HP 2115. (Computers were

ONLY found in large companies before this release.)• In 1972 HP released the first scientific hand-held calculator.• In 1966, he and his wife founded the William and Flora Hewlett Foundation. (hewlett.org) • In 1982 HP sold the first desktop mainframe computer.• In 1995 he received the Lemelson-MIT Prize Lifetime Achievement Award. (hewlett.org)

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Long-term significance of Mr. Hewlett’s accomplishments • Science, business management medicine, and

technology have all benefited from Mr. Hewlett’s accomplishments. The HP company set new standards that helped revolutionized the business, and technology sectors.

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Foundational HP brand elements

Typography

HP Futura

Tone of voice human, optimistic, intelligent, informative, dynamic, and witty

Core color paletteBold, rich, vibrant; powerful impact within a narrow palette; optimized for digital publishing

PhotographyBold, rich, simple, optimistic, dynamic, believable, timeless

Brand device

GraphicsA new unifying element; enhances the meaning of the communication, not arbitrary or decorative

HP invent logoBlue and black, blue, black or reversed white

Pervasive throughout our communications, applied through specific standards, never replaces our logo

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IllustrationIn certain cases, illustration may be suitable, or more inventive, than photography

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HP.com customer experience evolution

Adweek 2003 Technology Marketing's ICON Platinum Award for Best Interactive Web Site Category – HP.com

American Business Award’s “Stevie” for Best Corporate Web Site – HP.com

Ranked #1 amongst High-technology companies for online Customer Respect by the Customer Respect Group – HP.com

Internet Retailer’s 2003 Best of the Web - High-Tech line-up – HPShopping

2001 (pre-merger)

2002 (day 1 after merger)

2003 (One Voice)

2003 (current)

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nter support site was selected as one of the 2003 "Ten Best Web Support Sites" by the Association of Support Professionals (ASP).

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Introduction to the new design

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The new design – HP home page

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The new design – segment landing page

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

The new design – directory page

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

The new design – product / content level page

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

The new design – product / content level page

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

Color palette

• The available theme colors are:

• The supporting grays are:

* for use on corporate pages only

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

HP Web standards home

*

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HP Web standards home continued

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

HP Web standards home continued

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

Privacy and Accessibility

• In addition to complying with the design guidelines, you must also comply with HP’s privacy and accessibility guidelines

• Link to detailed information on both privacy and accessibility guidelines from the Web standards home page

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

Templates and other assets

Link to the Download assets page from the Web standards home page to obtain new templates and other items you will need to begin developing pages

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

Download assets page

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September, 2003 HP Web standards site - http://www.hp.com/hpweb

HP logo