. ACKNOWLEDGEMENT The successful completion of my Organization research project is due to the immense help and guidance provide by various people. I would like to express my heartiest gratitude towards my guide Mr. Vinod Kapoor. The vote of thanks would not be complete unless and until I express my gratitude to our institute faculty, who helped me in providing help where ever I needed. It is only because of them that I have completed my research project successfully and on time. They also helped me in discovering my area of interest and providing me with the right topic. Once again I thank everyone who helped me in my project. 1
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Transcript
.
ACKNOWLEDGEMENT
The successful completion of my Organization research project is due to the immense
help and guidance provide by various people. I would like to express my heartiest
gratitude towards my guide Mr. Vinod Kapoor.
The vote of thanks would not be complete unless and until I express my gratitude to our
institute faculty, who helped me in providing help where ever I needed. It is only
because of them that I have completed my research project successfully and on time.
They also helped me in discovering my area of interest and providing me with the right
topic. Once again I thank everyone who helped me in my project.
1
TABLE OF CONTENTS
S.No. Topic Page No.
1. Executive Summary 1
2. Introduction 2
3. Company Profile 6
4. Present Marketing Strategy 9
5. Future Project 17
6. Objectives of the Project 41
7. Research Methodology 42
8. Analysis & Interpretation 43
9. Conclusion 45
10. Suggestions 46
11. Bibliography 47
12. Annexure 48
13. Questionnaire 52
2
EXECUTIVE SUMMARY
IT is forging ahead in the country and a wave of optimism continues to wash the
industry current market scenarios present a perfect opportunity for IT industry.
The Indian IT industry has been competing till now on its ability to reverse engineer the
products, that are produced by international companies offer years of research to sale
them at cheaper prices however the Indian IT companies have to develop their
capacity in basic research to produce original molecules.
Compton established in 1993, is a strong team of 45 IT professionals and
prosperity for its customers. To make lives smoother with latest break through in
technology, enabling our customers to perform day to day jobs with speed and
spending time saved on more important aspects of business or life.
Compton is premium business partner for HP-Compaq and main focus as been to bring
new technologies to Homes and Offices. HP Premium Business Partner is a rare status in
HP. We have successfully finished several turnkey projects encompassing hardware,
software and training on complete solutions.
Our main product line is PCs, Laptops, Palmtops, Projectors, Printers, Scanners, Laser
printer, Plotter, All in ones, TFT screens, Digital Solutions, PC Maintenance,
Networking, Intranet solutions.
Compton specializes in bringing complete IT solutions to our customers. Let our
customer be a mid size corporate, or a SOHO user or a home user we try to go beyond
customer’s expectations. Our service backup facility and well trained team is our main
strength.
Compton as a team thrives to reach out to our customers through our distribution channel.
We wish to take our services globally with unwavering commitment to customer
satisfaction. We wish to move forward with strong base of values, values that keep
interest of our internal and external customers first without compromise.
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INTRODUCTION
HP ORGANISATION:
H.P. came in to existence in 1939. As HP grows, Bill Hewlett and Dave Packard create a
management style that forms the basis of HP's famously
open corporate culture and influences how scores of later
technology companies will do business. Dave practices a
management technique — eventually dubbed "management
by walking around" — which is marked by personal
involvement, good listening skills and the recognition that
"everyone in an organization wants to do a good job." As
managers, Bill and Dave run the company according to the
principle later called management by objective — communicating overall objectives
clearly and giving employees the flexibility to work toward those goals in ways that they
determine are best for their own areas of responsibility.
HP becomes a publicly traded company. Its initial public offering is held November 6,
1957 for $16 per share. All employees at all levels with six months of service receive an
automatic stock grant and become eligible for a stock option program.
HP begins manufacturing in its first building in the Stanford Industrial Park, Palo Alto. The move to the site at 1501 Page Mill Rd. is completed in 1960, when it becomes HP's corporate headquarters. Situated on a 50 acre hilltop, the new site supports the company philosophy that people require attractive and pleasant surroundings to attain maximum job satisfaction and to perform to the
Dave Packard practices "management by walking around"
HP's new headquarters
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best of their abilities. The air-conditioned
buildings are situated to provide views of lower San Francisco Bay
and to receive maximum natural light. The site includes a landscaped
patio, horseshoe pits, volleyball and badminton courts, and a large
cafeteria, all for the use of employees.
HP continues its tradition of innovation with the introduction of a new
array of computing products. Foremost among them is the HP-35, the
first scientific handheld calculator, which ushers in a new era of
portable, powerful computing.
HP continues to look for new opportunities around the globe, laying
the groundwork for an eventual joint venture with China over the
course of several trips by HP representatives to that country.
The decade is marked by significant growth in earnings and employment, with HP
passing the $1 billion mark in sales in 1976. The company will pass the $2 billion mark
three years later in 1979. Toward the end of the decade, Bill Hewlett and Dave Packard
delegate day-to-day operating management of the company
to John Young.
HP becomes a major player in the computer industry in the
1980s with a full range of computers, from desktop
machines to portables to powerful minicomputers. HP also
links computers with its electronic instruments and medical
and analytical products, making them faster and more
powerful.
HP makes its entry into the printer market with the launch of inkjet printers and laser
printers that connect to personal computers. HP's high-quality, inexpensive inkjet printers
The HP-35, the world's first scientific handheld calculator
HP-150 Touchscreen and HP LaserJet
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spell the end of dot-matrix printers. The HP LaserJet printer line, which debuts in 1984,
goes on to become the company's most successful single product line ever. The quality
and reliability of HP's printers make HP a highly recognizable brand by both consumers
and businesses.
Near the end of the decade, HP is recognized for its rich past as well as for its
technological advances and products. The garage where the
company started is declared a California historical
landmark, and HP celebrates its 50th anniversary.
At the beginning of the 21st century, HP focuses on
reducing the cost and complexity of information
technology (IT) systems for business and improving the
overall experience consumers have with technology.
HP's trading symbol on the New York Stock Exchange becomes HPQ on May 6, 2002.
6
On May 3, 2002, HP completes its merger transaction with Compaq Computer
Corp., the largest tech merger in history. The new HP is a leading global provider of
products, technologies, solutions and services to consumers and business. The company's
offerings span IT infrastructure, personal computing and access devices, global services,
and imaging and printing.
HP moves up the Fortune 500 listing to No. 13.
In April, Compaq unveils the iPAQ Pocket PC.
On June 2, HP completes divestiture of Agilent Technologies. As a
result of the distribution of shares of Agilent Technologies common
stock, Agilent Technologies is now a fully independent company.
Carly Fiorina is named chairman of the board of directors on
September 22.
HP marks advances in the area of Internet infrastructure, introducing
the high-end Superdome server line in September.
In October, HP announces a new business initiative focused on emerging markets. Called
HP e-Inclusion, the program addresses the digital divide by fostering sustainable,
profitable businesses in developing countries.
Superdome
7
In 2004, Fortune 500 ranking H.P. Ranks 11th
In January, HP announces its digital entertainment strategy:
an array of products and partnerships aimed at transforming
the way people experience music, movie, TV, photographs
and digital entertainment content.
In February, HP dual lists its common stock on the Nasdaq
stock market.
In April, HP wins the Corporate Innovation Award from
the Institute of Electrical and Electronic Engineers (IEEE) for the development and
commercialization of thermal inkjet technology.
In August, new digital entertainment products are rolled out, including Vivera inks,
plasma and LCD flat-panel TVs, and the HP Digital Entertainment Center, which allows
consumers to manage music, movies and photos from a single device in a living room
setting.
HP Chairman and CEO Carly Fiorina steps down in February. In March,2005 HP names
Mark Hurd to serve as CEO and president.
In April, HP acquires online photo service Snapfish.
In July, HP announces a breakthrough, scalable printing platform. The inkjet printhead is
fabricated as one unit via a photolithographic process, rather than welded together in
post-production. HP also unveils the world’s fastest home photo printing devices.
Digital Entertainment Center z500
8
COMPANY PROFILE
Production & Financial Status:
In 1988, Bryce introduced the 10K, the world's first address printer to incorporate HP
inkjet technology. Today, Bryce has produced and sold more HP-based inkjet address
printers than any other company in the world. "HP was the clear choice for Bryce back
then, and continues to be the clear choice for Bryce to this day," says Thomas A.
Herrmann, Bryce president and CEO. "HP inkjet technology enables us to provide
customers with the highest print quality, and the HP inkjet cartridges are reliable, easy to
use and readily available."
Bryce now offers 16 different address printers that utilize HP inkjet technology, with
print capabilities from 2,500 to 25,000 addresses per hour at up to 600 dpi. Bryce also
manufactures the only full-color address printer on the market. Along with professional
mail houses, Fortune 500 companies, and colleges and universities, Bryce address
printers are used throughout local, state and federal governments.
Tom Herrmann says his ongoing partnership with HP has been instrumental in Bryce's
continued success, adding, "The use of HP inkjet technology in Bryce products really
represents a win-win situation." For Bryce in particular, Herrmann maintains, "HP
technology has definitely made us more successful. And working with Hewlett-Packard
reduces product development time significantly by providing access to advanced HP
technologies that are either difficult to reverse engineer or are patent-protected."
9
HP Production Unit
Personal Systems Group
Personal Systems Group (PSG) revenue grew 8% year-over-year to $6.4 billion, with unit
shipments up 14%. On a year-over-year basis, desktop revenue decreased 3% and
notebook revenue grew 21%. Revenue for commercial clients, which includes
workstations, grew 6% over the prior-year period, while revenue in consumer clients
grew 8%. PSG reported an operating profit of $163 million, or 2.6% of revenue, up from
a profit of $23 million in the prior-year period.
Imaging and Printing Group
Imaging and Printing Group (IPG) posted quarterly revenue of $5.9 billion, up 5% year-
over-year. On a year-over-year basis, consumer hardware revenue increased 1%, with
unit shipments up 8%. Commercial hardware revenue grew 5%, with unit shipments up
12%. Color laser unit shipments increased 31% year-over-year and multi-function printer
(MFP) shipments increased 67%, reflecting continued momentum in key growth
initiatives. Supplies revenue grew 6%. Operating profit was $771 million, or 13.0% of
revenue, down from a profit of $836 million in the prior-year period.
Enterprise Storage and Servers
Enterprise Storage and Servers (ESS) reported revenue of $4.0 billion, up 20% over the
prior-year period. On a year-over-year basis, industry-standard server revenue increased
28%, business-critical systems (BCS) revenue grew 7% and networked storage revenue
grew 15%. Within BCS, revenue in HP Integrity servers grew 113% year-over-year and
HP-UX revenue grew 8%. ESS reported an operating profit of $150 million, or 3.8% of
revenue, up from a loss of $211 million in the prior-year period.
10
HP Services
HP Services (HPS) revenue grew 10% year-over-year to $3.8 billion. On a year-over-year
Consulting and Integration grew 12%. Operating profit was $256 million, or 6.7% of
revenue, down from a profit of $314 million in the prior-year period.
Software
Software reported quarterly revenue of $249 million, an increase of 11% year-over-year, with revenue in HP Open View and HP Open Call increasing 13% and 5%, respectively.
Software reported an operating loss of $40 million, compared with a loss of $48 million
in the prior-year period.
Financial Services
HP Financial Services (HPFS) reported revenue of $489 million, essentially flat year-
over-year. Finance volume, a leading indicator of future revenue, grew 4% over the prior-
year period, and net portfolio assets grew 1 percent to $6.9 billion. Operating profit was
$58 million, or 11.9% of revenue, up from a profit of $42 million in the prior-year period.
Asset management
Inventory ended the quarter at $6.6 billion, up $180 million sequentially and down $101
million year-over-year. Accounts receivable decreased $502 million sequentially and
increased $299 million over the prior-year period to $8.8 billion. HP's dividend payment
of $0.08 per share in the third quarter resulted in cash usage of $231 million. In addition,
HP utilized $860 million of cash during the third quarter to repurchase stock. HP exited
the quarter with $14.6 billion in gross cash, which includes cash and cash equivalents of
$14.4 billion and short- and certain long-term investments of $117 million.
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Outlook
HP estimates Q4 FY05 revenue will be in the range of $22.4 billion to $22.8 billion, with
non-GAAP earnings per share in the range of $0.44 to $0.47. This excludes after-tax
costs of approximately $0.03 per share from amortization of purchased intangible assets,
and approximately $900 million, or $0.22 per share in workforce reduction costs. It also
excludes a one-time credit of approximately $200 million, or $0.05 per share, related to
benefit plan changes.
12
13
PRESENT MARKETING STRATEGY
HP Corporate Marketing:
HP is a company unlike any other. They serve everyone from consumers to small and
mid-sized businesses to enterprises to public sector customers with an extensive portfolio
of market-leading solutions specifically designed to meet the needs of each customer
segment. They focus on helping people apply technology in meaningful ways to their
businesses, personal lives and communities. Their annual R&D investment of nearly $4
billion fuels the invention of products, solutions and new technologies, to serve
customers better and enter new markets. They produce an average of 11 patents a day
worldwide. In addition to the R&D and innovation in their product and services groups,
HP Labs provides a central research function for the company focused on inventing new
technologies to improve the customers’ lives, change markets, and create business
opportunities.
Source: Technology Business Research, Inc., October 26, 2007 Millions of people
around the world use HP technology every day. They are the largest consumer IT
company, the world’s largest SMB IT company and a leading enterprise IT company.
For more than 100 million cell phone subscribers, it is HP software that identifies them
when they turn on their phones and allows them to place calls. HP powers 100 of the
world’s stock and commodity exchanges, including the New York Stock exchange and
14 of the world’s largest trading markets. In response to customer needs and the
changing market conditions, they have built a portfolio unequaled in the industry. HP
technology now ranges from consumer handheld devices all the way to some of the
world’s largest and most powerful supercomputer installations. Their strategy is to offer
products, services and solutions that are high tech, low cost and deliver the best customer
experience. No other company has the portfolio, people and expertise to deliver on all
three. They have a dynamic, powerful team of 150,000 employees doing business in more
than 170 countries. Revenues reached $79.9 billion for the fiscal year that ended
October 31, 2007. HP has corporate headquarters in Palo Alto, California.
14
HP has a significant presence in all markets we serve
Consumer – “Our consumer business has leadership in hand helds, notebooks, printers
and cameras – focused on delivering simple, rewarding experiences to hundreds of
millions of customers”.
Small and medium business – Working with local reseller partners, HP serves business
customers worldwide to provide specialized expertise, a complete portfolio of products,
solutions, and services, and a simplified ownership experience. They have market-leading
positions in data center and office computing, and the imaging and printing market.
Enterprise – The enterprise segment draws from HP’s full portfolio of products, services
and solutions. We collaborate with large customers to build an Adaptive Enterprise
helping them achieve more simplicity, agility and value across their organization. We are
No.1 or No. 2 in all three server-based operating environments, and we hold top positions
in enterprise storage and IT services management.
Public sector, health & education – With more than 60 years of experience serving the
technology needs of the public sector, HP brings the full breadth of its portfolio and
alliances to help governments, educators, healthcare
providers and others working in the public interest to lower their costs, increase
efficiencies and serve their citizens, businesses and other government agencies better.
Their Key Words “Doing well by doing good”
“As proud as we are of our capabilities, we are equally proud of our people, our standards
and values, and our deep commitment to global citizenship. Since our first year in
business in 1939, HP has given back to communities
through philanthropic donations of money, equipment and time. While the scale and
reach of our business have changed in 66 years, our commitment to communities hasn’t.
The challenge is to continue to shape the impact of
corporations as a constructive force, using our heritage and our actions as tools for doing
so. Today, we employ new models of engagement and new business and technology
15
solutions to help more people around the globe to participate in the world economy via
information technology.
HP and TIBCO Software Announce Multi-year Agreement to Develop Marketing
Strategies & Products for Service Providers and Telecoms
Hewlett-Packard Company and TIBCO Software Inc. announced an agreement to jointly
develop products, solutions and marketing strategies for the service provider and
telecommunications markets. Through a three-year collaboration agreement, the
companies plan to support high-volume online transactions and to enhance the
performance, reliability and advanced middleware needs of global customers.
The alliance will leverage HP Open View management solutions to integrate TIBCO
Software's real-time e-business infrastructure software with the HP Net action Internet
operating environment to help customers implement reliable, secure, scalable and
manageable e-business solutions.
TIBCO's integration, B2B and XML solutions enable customers' disparate applications to
interact in real time. In addition to the collaboration that will use HP's process
management technology and application development toolset, the HP Middleware
Division will lead HP's joint development activities using standards such as J2EE and
XML technologies that will complement the current TIBCO products, providing a
development pathway for future jointly developed products and services.
"This agreement is an important step in HP's software strategy," said Bill Russell, vice
president, HP Software Solutions Organization. "TIBCO is a leader in business
integration software and this agreement builds on HP and TIBCO's shared vision of the
evolution of e-business technologies, our joint development plans and our collaborative
market strategies."
16
Types of information that cannot be made available to people outside of HP include:
Nonpublic product details :- We cannot reveal internal details regarding existing, new or
proposed products or processes. Public product information is available online.
Financial :- HP cannot disclose nonpublic consolidated financial information, production
and overhead costs, profit margins, bids, sales forecasts, sales and order volumes prior to
quarterly release, budgets, quotas and targets, information on a particular product's sales,
orders or projections. Marketing: HP does not disclose product-introduction plans and
dates; short- and long-term market strategy or customer lists; sales, marketing and
pricing plans; information about market share, market strategy or marketing plans other
than what has been publicly discussed in press releases or otherwise publicized. We do
not make HP promotional items available.
Research and development :- HP cannot reveal technical and performance
specifications, lab notebooks, product plans, projects in progress, project problems or
product code names
Manufacturing :- We do not reveal vendor names/relationships, manufacturing-
operations data, production and inventory levels, future plans and sites, material cost or
product failure rates, or process strategies.
Personnel data :- Aside from information on executive salaries that is available in HP's
10K filing, HP does not reveal personnel data such as compensation information,
ranking and job descriptions, names and titles of employees below the functional-
manager level or departmental organization charts. Training manuals, employee
handbooks, internal communications or evaluation forms are also not available to the
public.
There are over 8 million businesses in the United States alone, with each one trying to
stand-out from the crowd and grow their market share. Here to help you with that
daunting task is HP Balu Doraisamy, who is a Managing Director, HP India,
Marketing small business marketing system. Balu will be providing tips, tricks and
guidance to help you improve your business, your relationships with your customers (and
"In the future we'll only travel when we want to and not when we need to," says HP
Fellow Norm Jouppi. Jouppi, who last year joined HP Labs from Compaq's Western
Research Lab, is playing a major part in making that future a reality. Working in HP
Labs' Mobile and Media Systems, Jouppi and his team of researchers have created what
they call Mutually-Immersive Mobile Telepresence -- BiReality, for short. Put at its
simplest, BiReality allows you to be in two places at the same time. Imagine being in a
meeting, seeing and hearing everyone there clearly and life-sized -- and yet being a
thousand miles away in your office. That's BiReality.
Robot is your stand-in
Jouppi's technology is about giving you (and the people you are visiting) the sense that
you are really present in that remote place, to the point that you can catch the eye of
someone in the room, or even whisper an aside to them. without you having to be there at
all.To make BiReality work, Jouppi and his team have created what they call a surrogate,
a machine that does the traveling for you.
This robot-like device can go anywhere that a wheelchair can. It carries sets of cameras
and microphones that give a 360-degree audio and video view of its surroundings,
displaying your head on four flat panel displays. The displays can be at either sitting or
standing height.
Beats videoconferencing
While Bi-Reality stands in for you, you sit back in a room at your office and move the
surrogate around with a computer game-style joystick. The room contains projectors that
display a 360-degree view of the remote location on screens all around you. Coupled with
near-perfect 360-degree sound reproduction, you have the sense of really being in that
far-off place.
22
"Business travel is time-consuming, expensive and a hassle," says Jouppi. "Then there are environmental considerations -- each cross-country flight produces tons of carbon dioxide."
Video conferencing , the current best alternative to traveling for a meeting, leaves much
to be desired. As anyone who has used videoconferencing will attest, the person you see
in the small, jittery picture on the screen in one corner of the room hardly seems a real
participant in the meeting. It's even worse for the person on the remote end, who often
can't see or hear the proceedings well enough to participate.
HP Labs India was established in February 2002 to create a world-class lab with a
focus on the needs of Emerging Markets such as India. The mission of this lab is to
generate ICT innovations targeted at the world's emerging economies by understanding
relevant social, cultural, economic and technological drivers.
The motivation for our work is to extend the advantages of technology beyond the
population that now has access to some form of ICT, and to serve a much larger segment
of the society.
HP Labs India is headquartered in Bangalore, India. It works closely with other units
of HP Labs worldwide, as well as the business units of HP. In Bangalore, it is hosted by
Hewlett-Packard India.
We also work with other like-minded organizations, and have set up a joint lab with IIT
Madras, focusing on technologies for developing markets. The objective of the joint lab
is to provide an environment for HP employees to work with faculty, research staff and
students in the creation of communication technologies.
23
Research at HP Labs India has a multi-disciplinary character. Currently our emphasis is
on:
Language technology, including handwriting and speech communication
interfaces for computers
Appropriate access devices to provide Internet and computing access at low
cost; equipment and software that can be used in a shared mode, to enable
access to the benefits of ICT to those who cannot afford to acquire standard
equipment.
Communication concepts and techniques relevant to the environment of small
towns and rural areas in developing countries.
Understanding the socio-economic context of the bulk of the population, from
a point of view of identifying potential uses of ICT to this segment.
New models for human interaction with IT equipment and software, to offer
easily usable and trouble free interfaces to the above-mentioned segment of
the population.
24
Vision
HP Labs India aims to:
Do leading edge research
Act as a Change Agent
Partner with like minded institutions in order to create innovations that improve
quality of life
Provide access to information infrastructure
Enhance productivity of individuals and businesses
Create economic opportunities for participation in the economy
Open up new markets for HP taking into consideration
Purchasing power
Literacy levels
Communication infrastructure
Local language needs of emerging markets like India.
Almost like being there
With BiReality, says Jouppi, "everything's presented life-size. We preserve colors
accurately. We not only preserve eye contact, but we preserve gaze. So I can tell what
you are looking at when you're not looking at me. I can tell if you are looking at your
notes or if you're looking at the clock and all those things are important cues."
All this adds up to what Jouppi calls an impressive environment.
Given the awfulness of videoconferencing, and the time and money that most businesses
spend on travel every year, it's surprising that few others are working to create impressive
environments.
"It's kind of obvious when you think about it in retrospect," reflects Jouppi. But perhaps
that's what defines a really good new idea."
25
Virtual reality for the office
The idea that became BiReality came out of Jouppi's own unsatisfying experiences with
videoconferencing. While working on a new graphics accelerator chip, he had used early
videoconferencing hardware. At first, he recalls, "it was just a source of humor, as
opposed to actually being useful."
But the experience got him thinking. "I'd seen a lot of people doing virtual reality, trying
to make immerse fake worlds," he says. "I was interested in making an immerse depiction
of the real world."
Jouppi had already made a name for himself in microprocessor and graphics chip
architecture -- he was recently named a Fellow of the IEEE for his contributions to the
design and analysis of high-performance processors and memory systems -- when he
began looking for new challenges.
Patents pending
And although the dawn of a commercial version of the BiReality system is still some
years off, Jouppi and his team have a string of patent applications pending for their work
in Mutually-Immerse Telepresence.
Having been part of a much smaller research presence at Compaq (as part of a research
lab that Compaq inherited from Digital Equipment Corporation), Jouppi's happy to have
found a home at HP Labs.
"It's exciting to be part of a place where they have 'invent' a part of the corporate logo,"
he says. "Innovation is always exciting."
26
CHALLENGE
The key challenge for the agency was to develop and implement a marketing strategy that
would maximize the limited marketing funds. “It’s a position that both private and public
entities face in getting the most effective use of your marketing funds. We have the
responsibility for using the taxpayer dollars in a way that maximizes our return on
investment. To us that means having a better understanding of our most valuable
customers and marketing effectively to them,” says Hoff. The agency started with
minimal customer information about their key segment. They created an integrated
marketing strategy using their website and direct marketing pieces and built a VIP Club
to effectively market to those customers.
The objectives for this customized marketing approach are two-fold:
• Increase customer loyalty through personalized/customized marketing to target
customers.
• Better understand the customer demographics and psychographics.
The Idaho State Lottery uses the hp/Indigo digital printing solution to create newsletters
that are customized with the customer name and address. These pieces use variable
content such as offers and images that appeal to the different customers. Additionally, the
lottery sends out birthday cards with the customer’s name, personal information, and an
offer with a unique bar code. This allows them to track the response rate, as well as
gather important customer information. The response rate from the birthday cards has
been excellent.
27
SOLUTION
• Internal creative marketing team at the lottery.
• CRM solution that allows them to track important customer information and integrate
that information into marketing pieces.
• A print provider that understood the benefits of variable print data.
The creative team at the Lottery is instrumental in driving the usage of personalized
marketing.
Customer database information that is gathered off the web registration.
Graphics Avenue, a Boise, Idaho based company played a key role in both educating the
customer on the opportunities with variable print data as well as the ability of the
hp/Indigo digital print solution. Dave Street, owner of Graphics Avenue noted,
“Currently the Idaho Lottery is using ‘simple personalization’ which is used in the
barcode and coupon applications. In some applications they are mixing traditional press
with digital customization. Depending on the job size they can use full digital and remain
cost competitive.”
Digital printer: The biggest benefit to digital printing overall right now is the flexibility.
The lottery chose to use the solution because they could cost effectively print smaller
quantities, saving up to 20%, they were also able to preview the actual output. Most
importantly, they realized the flexibility and effectiveness of using their database for
customized marketing pieces that gained attention.
Enrollment is up from 14,000 to over 40,000 participants as a direct result of the
customized targeted marketing. Additionally, we have a real strong usage of our
website”, states Hoff. Key results are as follows:
up by over 26,000 participants
database that allows the Lottery to segment and use marketing dollars effectively
track customer buying behavior
target spending
28
HP’s Effect on People’s Life
In Buenos Aires, a teacher worries about a teen’s poor test score, knowing the student
normally exhibits a keen interest and clear aptitude in science. In New York, university
officials wonder how to meet the needs of three widely dispersed campuses amidst
shrinking staff budgets. In an Iowa community college, professors say administrative
tasks are cutting into teaching time. In London, homework time impacts family time as a
parent watches a child struggle, clearly in need of more personal attention in a crowded
math class.
Around the world, schools, community colleges and universities are striving to increase
the quality and efficiency of education to make it a highly personalized and relevant
experience for students. That’s why HP is working with schools and colleges to help
transform education – providing better access to information and resources for students,
teachers, faculty, parents and the community at large.
Today, web-based learning portals are key to delivering this type of "equal opportunity"
access across the hall, across the campus or even across the country. As students, parents,
teachers and faculty demand access anywhere and anytime, learning portals provide a
gateway – a unified place to access resources from instructional tools, content and student
records to assessment and reporting capabilities
Solution highlights
Part of the HP Managed Learning Solutions portfolio, HP Managed Learning Gateway
Solutions include learning portals, collaboration portals, virtual learning environments
and virtual classrooms that help to raise the standard of education for students, parents,
Imagine how a learning portal could change the lives of the teachers, administrators,
students and parents above ...
With online access to lesson plans, test results, and attendance records, the science
professor sees the student was absent when a key concept was introduced. Working with
the student after school, the teacher fills the learning gap, sends both student and parent
training materials to reinforce the lesson – and the student "aces" the make-up test.
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As the university’s teacher to student ratio falls, the professors at each campus tap into a
web portal to collaborate over course content and new ideas, leveraging each other’s
work.
At the community college, a portal provides instructors with access to productivity tools
that free them to focus less on administrative tasks and more on teaching.
As parents and students access a personalized web portal with enhanced security features
to view the day’s lesson online, together they can find that x = y. The child also works
collaboratively online with other students – building a strong learning network.
All this takes an integrated, agile learning portal solution – a gateway that connects
people to insightful information and to each other. HP’s Managed Learning Gateway
Solution combines HP technology, solutions and services with proven solutions from
third-party providers to build this gateway – helping you to raise the standard of
education for all.
Solution highlights
Part of the HP Managed Learning Solutions portfolio, HP Managed Learning Gateway
Solutions include learning portals, collaboration portals, virtual learning environments
and virtual classrooms that help to raise the standard of education for students, parents,
teachers, administrators and governments in many countries throughout the world.
Why HP for Education?
Sixty years of experience in serving the public sector
Proven track record in implementing solutions at all levels of education
A broad, deep portfolio for complete solutions
Standards-based technology with proven multi-vendor integration experience
Fully supported solutions
Strategic relationships and certified professional expertise in leading.
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More on Customer Satisfaction
During the few days I've been blogging my blog has generated interesting reactions both
inside and outside of HP, including a few articles published in IT trade publications, from
the thousands of page views that have taken place. During the past few weeks I've also
received inputs from two customers who wrote to express disappointment with their
interaction with HP when either purchasing or securing service on a personal computer.
Our services organization, across the Enterprise and Small & Medium businesses,
addresses millions of service interactions annually. As noted in a previous blog, HP
service professionals take pride in their work and try to successfully resolve every
customer's issue and meet their expectations. Like every large service organization,
however we do not achieve perfection. We do however monitor how we stack up against
our competition and typically find we're among the most successful service providers in
the industry. For example, a recent survey from consumeraffairs.com referenced in a
story showed the percent breakdown of complaints received regarding PC vendors as -
DELL - 58% Gateway - 15% eMachines - 8% Apple - 7% HP - 5% Sony - 3% Toshiba - 2%
Its worth noting that the rate of complaints received would be expected to be highest for
the higher market share vendors. Given that DELL and HP have similar market shares we
were pleased to see HP had one of the lowest rates of complaints among all vendors,
regardless of sales volume. We will continue to monitor external reports like this and our
own survey results to get the feedback we need to deliver the highest levels of customer
satisfaction possible. I am very impressed with HP's corporate blogging policy. I was just
telling my friend how blogging is impacting corprate communications
I was one of the two dissatisfied customers whom Dan mentioned that wrote a comment
on his previous blog (It's really no surprise), and I have three points today:
Point one,
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I
would like to apologize as it was never meant for public consumption, but for HP's eyes
only. But since it's for everyone to see, I thought it's just appropriate for me to write a
follow-up note.
Point two, I do need to make myself clear, my daughter and I am happy with the HP
product we got, but support wise, it's another story, until I talked to Jeff today. Jeff
Utigard (a customer advocate from HP) gave me a call, and listened to my story. He was
very friendly and professional, and apologized on my negative customer experience.
After the call, he completely reverted my negative outlook of HP support, and in fact,
made my day! :-)
Point three: Sometimes, it takes one person to make a customer dislike a company, and it
takes another person (most of the time - more) to make it 'all right' again. Being in the
service industry almost all of my life, call center are the forefront for making things
happen - putting the right support people can make your center a 'customer retention
center' versus a 'cost center' of a 'firefighting center'.
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Products:
Servers
HP ProLiant servers HP Integrity NonStop Servers
HP Integrity NonStop Servers HP 9000 servers
HP AlphaServer systems Telco and carrier-grade servers
HP e3000 servers
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Desktop PCs
For Home & Home Office
»HP Pavilion desktop PCsPerfect for digital imaging needs
»Compaq Presario desktop PCsAdvanced home and wireless networking capabilities
For business
»Business desktop PCsStable computing solutions to deliver optimal performance
Workstations
»Personal WorkstationsEngineered for ultimate value and performance
»PA-RISCLeadership HP-UX stability and performance
Thin clients
»Thin clientsSimple, dependable, manageable, and secure solutions