Prepare your organisation for an era of convergence, divergence, and disruption Philip Davis Vice President and General Manager Storage Asia Pacific and Japan HP Storage Summit 2015 Transform Now.
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Prepare your organisation for an era of convergence, divergence, and disruption
Philip DavisVice President and General Manager Storage Asia Pacific and Japan
HP Storage Summit 2015Transform Now.
Time to Value in the Idea Economy
Our point of view of IT today
In the Idea Economy, anyone can change the world
Every business is a digital businessDigital everything… everywhere, every day, everyone connected
Disrupting every industry
Thriving in the Idea Economy requires a New Style of Business
The New Style of Business
Contextually-aware and predictive
Proactively manageall forms of risk
Create new outcomesfrom apps, dataand experiences
Hyper-connected workplace and ecosystem
The New Style of Business creates new waves of opportunity
New Style of Business
New types of applications
New approachesto IT operations
New demands and uses for insight
New threats and risks
New revenue streams
New customers and buying behaviors
New consumptionmodels
HP is the partner to transform your business and IT
Transform to a hybrid infrastructure
Enable workplaceproductivity
Empowerthe data-driven organization
Protect your digital enterprise
Transform to a hybrid infrastructure
Transform Provide the on-demand foundation for 100% of the apps and workloads that power your enterprise
Protect your digital enterprise
ProtectProactively protect the interactions between users, applications and data across any location or device
Empower the data driven organization
EmpowerHarness 100% of yourdata, regardless of source or scale to drive superior business outcomes
Enable workplace productivity
Enable Deliver experiences that empower employees and customers to create better outcomes
Hewlett Packard Enterprise: Solutions for the New Style of Business
The Cloud that delivers the New Style of IT for the enterprise
Infrastructurethat is the foundation for the New Style of IT
Servicesthat manage and transform traditional to the new
Softwarethat provides insights
Hewlett Packard Enterprise: Solutions for the New Style of Business
The Cloud that delivers the New Style of IT for the enterprise
Infrastructurethat is the foundation for the New Style of IT
Servicesthat manage and transform traditional to the new
Softwarethat provides insights
Financial ServicesFlexible investment strategies and IT consumption models to accelerate transformation
13
HP Storage Summit 2015Transform Now.
HP Converged Storage:
A Vision for Storage Simplicity
Manish GoelSenior Vice President and General Manager HP Storage
Transformto a hybrid
infrastructure
Enable workplace
productivity
Empowerthe data-driven
organization
Protect your digitalenterprise
Storage questions get more complicated in a rapidly changing world
Entry?Midrange?High-End?
Block?File?
Object?
Flash?Software-Defined?
Converged?Hyper-
Converged?
On-Prem?Cloud?Hybrid?
Packaged?Open
Source?
Driven by technology shifts and new deployment models
Distributed compute nodes with internal disk
Hyper-ConvergedAppliances
Highly virtualizedexternal systems
Integrated / ConvergedAppliances
SoftwareDefined
SystemDefined
It starts with the right
Storage Architectures
Software-DefinedStoreVirtual
System-Defined3PAR
StoreServ
Available in different
DeliveryModels
Converged System
CS700/CS500
HyperConvergedCS200-HC
System-Defined3PAR
StoreServ
Software-DefinedStoreVirtual
DataServices
StoreOnce
With a common set of
DataServices
Converged System
CS700/CS500
HyperConvergedCS200-HC
System-Defined3PAR
StoreServ
Software-DefinedStoreVirtual
DataServices
StoreOnce
Administered through
CommonInterfaces
DataServices
StoreOnce
Converged System
CS700/CS500
HyperConvergedCS200-HC
System-Defined3PAR
StoreServ
Software-DefinedStoreVirtual
#1Midrange
Fibre ChannelArray Family
#2All-FlashVendor
1H 2015
#2ExternalStorageSystems
4Gartner
Magic QuadrantLeader Spots
The proof is in the numbers
Thank You!
IDC Worldwide Quarterly Disk Storage Systems Tracker, September 3, 2015
FLASH ACCELERATION
HYPERCONVERGENCE
SMART DATASERVICES
We’ve only just begun
What’s New?
Flash Accelerationthat out paces the market
HP took all-flash mainstream in the last 18 months
SpeedPredictable response under 1 ms to drive more revenue generating transactions
AffordabilityPrice parity with high performance HDDsto eliminate sub-LUN tiering compromises
Enterprise ResiliencyMission-critical availability, Zero RPO, and petabyte scale for enterprise growth
551%YoY Growth
5.9xFaster thanAFA Market
10ptShare Gain
55%46%
40% 35%
28%
29%28%
28%
2%5%
8%7%
15% 21% 23% 30%
Q414 Q115 Q215 Q315
All HDD Hy: 1-25% Flash hy: >25% Flash All Flash
37%Flash-firstShipments
HP took all-flash mainstream in the last 18 months
New: The broadest and most affordable flash array family in the industryHP 3PAR StoreServ
ONE Operating System. ONE Autonomic Interface. ONE Tier-1 Feature Set. ANY workload
82008400
844020800
84502045020850
$19KAll-flash Start
$1.50/GBUsable
15PBScale
3M+IOPs <0.8ms
99.9999%Availability
HP OneView
3PAR SSMC
HP OneViewAutomation and programmaticrollout of application services
HP 3PAR StoreServManagement Console Shared experience for deviceand data service management
Unified OneView API
Common management and a rich ecosystem of automation partnersComposable Infrastructure
Enabling a low cost and low risk introduction to flash storageHP MSA Storage
45%PerformanceIncrease in June
HP MSA Storage#1 Entry Fibre channel SAN
HP 3PAR StoreServ Storage#1 Midrange Fibre channel SAN
Data Servicesthat change storage economics
HDD-based data sharing6+ full copies on average usedfor development and analytics
vs.
Flash-based data sharing1 full copy +
Space efficient snapshots +
Virtually unlimited performance +
Fine-grained QoS controls
Accelerate DevOps and Lower Costs with an All-Flash Data Center
Dev A
Dev B
Test
Analytics
3PAR FlashSnapshots
Reduce risk and lower cost with flash-optimized replication and protection
3PAR Asynchronous Streaming Replication
Mix and matchflash and HDD
3PAR Protection with StoreOnce RMC-V
Express ProtectTechnology
1 2
1 secRPO/RTO
17xFaster
Balance workloads transparently with HP 3PAR Peer MotionElastic Resource Pool for Data Center and Multi-Site Agility
1
Online Import
1. Based on 4 x HP 3PAR StoreServ 20000 systems utilizing HP 3PAR Peer Motion
A more flexible approach to
Hyper-Convergenceand SDS
HP StoreVirtual VSA did hyper-convergence before it was cool
Any HypervisorVMware, Hyper-V, and KVM
Any HardwareStandard x86 servers and attached storage
Any DeploymentBare Metal, VSA, or in the Cloud w/ OpenStack
Built-InProLiant
Helion OS
8 yr.SDS pioneer
2MVSA’s WW1
1. Based on shipment data and distributions of StoreVirtual VSA license with ProLiant servers
Hyper-Convergence from HP has the flexibility to go anywhere you want
HP Helion OpenStack and HP CloudSystem 9.0
HP CS 250-HCStoreVirtual
HP StoreVirtual 4335 Hybrid Storage System
Flexible capacity expansion
HP ProLiant withStoreVirtual VSA
Low-cost disaster recoveryTurnkey virtualization
Common Software Defined Data Center Fabric
New: HP ConvergedSystem 250-HC StoreVirtual (CS 250)The industry’s most flexible hyper-converged system
For more info www.hp.com/go/hyper-converged
15 minPower-on toProvisioning
62%Lower costdisaster recovery
49%Lower costthan Nutanix
Built-in Disaster Recovery. vCenter Based Management. CloudSystem Integrated.
Software-Defined for Object Storage
Erasure Encoded withbuilt in File Access
Multi-purposestorage services
OpenStack-basedcloud object storage
Commercial Open Source
Erasure Codingmulti-site focused
500TBIn a singlechassis
Powered by HP ProLiant Apollo Servers
Storage architected to support your
Take advantage of mainstream flashCost, density, and data services1
Accelerate with hyper-convergenceBuilding on leading SDS foundation
2
3
Rapid ROI with the right ecosystemConsulting, support, financing, and partnerships4
Business Transformation
Converged SystemCS700/CS500
(3PAR)
Hyper-ConvergedCS200-HC
StoreVirtual
DataServices
StoreOnce
System-Defined3PAR
StoreServ
Software-DefinedStoreVirtual
Reduce risk with embedded protectionStoreOnce RMC and StoreOnce Catalyst
Thank you
Transform Now! Prepare your organisation for an era of convergence, divergence, and disruption
Philip DavisVice President and General Manager Storage Asia Pacific and Japan
HP Storage Summit 2015Transform Now.
Strong momentum in 2015
InnovationInnovations across the portfolio
PeopleAttracting the best talent and promoting leaders from within HP
Go-to-MarketEvolving our GTM to deliver customer outcomes
Market ShareFocus on growing market share across all categories
Financial ResultsDelivering solid financial results
HP gains 1.5pp Y/Y in External+ Internal Disk
Source: Q215 IDC WW Quarterly DSS Tracker
• HP gained 0.4pp Y/Y share in Ext. Disk market to have 10.5% share delivering 7 quarters of maintaining or gaining share
• While HP gained, key competitors EMC, NTAP, IBM and Dell lost share. HP is now ranked #2 (statistically tied with IBM and NTAP)
HP extends lead in Internal Disk
• HP remained #1 in Internal Disk market with 38.7% share• Extended its lead over Dell by gaining 1.8 pp share Y/Y delivering 3rd consecutive qtr. of share gain
HP showed hypergrowth and significant share gains in AFA• HP AFA (All Flash Array) revenue grew by 551% Y/Y in CQ2’15• HP outgrew all other competitors and grew 5.9x faster than AFA market• HP gained share by 10.1pp Y/Y to have 14.4% share
HP gains 0.4pp Y/Y in External Disk
• HP gained 1.5pp Y/Y share in External+ Internal Disk market to have 18.3% share delivering 5 quarters of gaining share
APJeC Overview
Source: Q215 IDC WW Quarterly DSS Tracker
• HP gained share over last 3 quarters
• HP gained 1.2pp Y/Y share in market to have 11.1% share and $91.7M revenue (+4.2% Y/Y)
• Entry - # 1 in APJeC at 27%, gaining 5.9 pps Y/Y
• Mid Range - # 4 in APJeC at 10.1%, gaining 2.1 ppsY/Y
WW - Hypergrowth and leadership in AFA and 3PARAFA
• HP AFA (All Flash Array) revenue grew by 551% Y/Y in CQ2’15
• HP outgrew all competitors and grew 5.9x faster than AFA market
• HP gained share by 10.1pp Y/Y to have 14.4% share
Outstanding category performance… HP extends lead while competitors struggle…
3PAR StoreServ
• 3PAR StoreServ becomes #1 product in Mid Range FC SAN
• StoreServ gained share by 1.9pp Y/Y to have 13.3% share
HP 3PAR @ [Financial Services, public sector]Current ModeDisparate technologiesStranded capacity5 Operating Systems5 Firmware Sets2 x EMC VMAX Arrays 2X EMC DMX-42X EMC VNX2 x VPLEX+ 3x 3PAR3.3PB Usable33 Racks146 KW
69%Less powerLess cooling
Future Mode Federated Pool of 3PAR Storage
5 x 3PAR Arrays
- 4 Production 3PAR
- 1 AMZ 3PAR
One Firmware Set
One Operating System
Deduplication
3PB Usable (without de-dupe)
8.5 Racks
45-65KW Total10x More IOPs
75%Less Rack Space
100% thick to100% thin
3PAR All Flash in Korea – Mission Critical ApplicationKey reference in Enterprise for mission critical applications : DB / ERP / Virtualization / VDI
DMX
3PAR AFA
6.35x Performance Increase
62% TCO Reduction
80% Footprint Reduction
99.9999% High Availability
# System/Application AFA Storage Capacity PlatformS elec. Wireless DB & Log System 3PAR 7450c x 2unit 921 TB Linux
P construction. ERP System / Oracle 3PAR 7440c x 1unit 76 TB Unix
D elec. DB System / SQL Consolidation 3PAR 7450 x 1unit 15 TB Windows
H shopping DB & ERP / Oracle 3PAR 7450c x 2unit 99 TB Unix (Box Mirroring)
K chemical ERP System / Oracle 3PAR 7450 x 1unit 34 TB Unix
H stocks Stock Trading System 3PAR 7450c x 1unit 8 TB Unix/Linux
K bank Bank VDI 3PAR 7400 x 1 unit 12 TB Hypervisor
L chemical Virtualization System Consolidation 3PAR 7540c x 1ea, 7400 x 1unit 90 TB In-house DR
C broadcast DB System Consolidation 3PAR 7440c x 1ea, 7400 x 1unit 154 / 162 TB Unix/Linux (DR)
W bank Virtualization System Consolidation 3PAR 7450c x 1unit 168 TB Unix/Linux
D shipbuilding ERP System / Oracle 3PAR 7450c x 1ea, 7400c x 1unit 50 / 50 TB Unix/Linux (DR)
Date # Steps DB(ms)
August Cycle
8/28~29, 9/1~3 1,218,423 770
September Cycle
9/29~3010/1~2,6
1,445,696 121
Enhancement 6.35 x
October Cycle
10/30~3111/3~5
1,252,622 136
Enhancement 5.65 x
November Cycle
11/27~28 12/1~3
1,349,413 124
Enhancement 6.19 x
KeumHo Petrochemical
Thank you
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