HP Q1 Q2 2010 Competitive Review India

8/7/2019 HP Q1 Q2 2010 Competitive Review India

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HP Q1 & Q2 2010

Competitive Review Template

Local Market Competitive Deliverables

Calendar Quarters 1 & 2, 2010


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IWS


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CanonCampaign #1

Campaign Period: Q2

Target Audience: SOHOs

Product Range: Inkjet

Media Mix: Print

Media Spends:

Key Message: You dont know whos fastestuntil youre on the same standards.

High speed

ISO Standard

Remarks: Targeting consumers by highlightingthe adoption of ISO standards.


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CanonCampaign #2: Pixma

Campaign Period- Q2

Target Audience- SOHOs

Product Range- Pixma MP648, MX876,

MX347, MP 568

Media Mix- Print

Media Spends:

Key Message- Freedom from wires and worries.

Wi-fi printers

Remarks-. Relief from hassles of wires allaround.


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EpsonCampaign #1: Picturemate

Campaign Period: Q1

Target Audience: SOHOs

Product Range: Picturemate 215 & 270

Media Mix: Print

Media Spends:

Key Message: It changes my business so that Icould change my life

High speed printing

Multiple photo options

Low running cost

Remarks: Targeting SOHOs with themultifuncionality of printers.


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EpsonCampaign #2: Picturemate

Campaign Period- Q2

Target Audience- Home category

Product Range- Picturemate PM310

Media Mix- Print

Media Spends:

Key Message- Dont just flaunt your pictures inthe digital photo frame, Print them too.

Photo lab & Digital photo frame

Photographic ink for water, scratch resistant prints. Convenient Remote Control

Optional Bluetooth adapter

Remarks- Convenience of printing and framingimages.


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EpsonCampaign #3: Stylus

Campaign Period- Q1

Target Audience- Home category

Product Range- Stylus TX550W, TX11, TX210,TX111

Media Mix- Print

Media Spends:

Key Message- If you think: incredible prints,inexpensive inks, you can save

WI-FI AIO

High print resolution

Memory Card slot

Remarks- Targeting consumers higlightingPowerful All-in-One with wi-fi connectivity.


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EpsonCampaign #4: Stylus

Campaign Period- Q1

Target Audience- SOHOs/ Home category

Product Range- Picturemate TX700

Media Mix- Print

Media Spends:

Key Message- Prints, photos, documents andyour style statement.

Easy PC free operation

Claria Hi definition ink

Wireless printing

Remarks- 200 IF design award winner


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LES


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CanonCampaign #1: Imagerunner Advance

Campaign Period: Q2

Target Audience: SMEs/ SMBs

Product Range: 18 ppm to 75 ppm

Media Mix: Print

Media Spends:

Key Message: Its not hardware, its humanware.

Advanced access management

Advanced document security

Advanced audit trail

Advanced environmental responsibility

Remarks: Targeting consumers by highlightingadvance features it offers.


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CanonCampaign #2: ColorImagerunner

Campaign Period- Q1

Target Audience- SMBs/SMEs

Product Range- 7 ppm to 51 ppm

Media Mix- Print

Media Spends:

Key Message- The preferred document solutionexpert of all leaders.

Print management software- Uniflow

WiFi, network facilities, 128 bit data encryption

Remarks- Business owners testimonies to buildaccountability and trust.


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CanonCampaign #3: Laser shot(general)

Campaign Period: Q1


Product Range: Laser shot range

Media Mix: Print

Media Spends:

Key Message: Our 18 printers didnt just take usto the top. They also did a steady climb for 18months.

On demand fixing technology

Zero warm-up time

Jam-free option

Auto duplex printing

Remarks:Announcement of increase in marketshare.


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CanonCampaign #4: LaserShot

Campaign Period- Q2

Target Audience- SMBs/ SMEs

Product Range- LBP 3300

Media Mix- Print

Media Spends:

Key Message- Print Command

Efficient printing standards

Prints 2500 pages with first toner

Seamless network security

2 years on-site warranty

Remarks- Launching LBP 3300


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KonikaCampaign #1: Konika Minolta

Campaign Period: Q2


Product Range: Bizhub pro C6501

Media Mix: Print

Media Spends:

Key Message: The creative process and theorganization needed to make a business like thissuccessful worldwide.

3600 prints per hour

7500 paper capacity

Offset print quality

Remarks: Targeting consumers by highlightingkey features.


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SamsungCampaign #1: General

Campaign Period: Q2


Product Range: MX1610, 1640, SCX4300,4521F

Media Mix: PrintMedia Spends:

Key Message: 2 year on-site warranty, nowthats printelligense

E

asy Toner manageability Easy Toner availability

Remarks: Targeting consumers by announcing 2year on-site warranty.


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ToshibaCampaign #1: EStudio

Campaign Period: Q1


Product Range:

Media Mix: Print

Media Spends:

Key Message: Increase efficiency and reducecost with the press of a button.

Enhances job management

Reduce cost of ownershipReduction in power consumption

Remarks: Emphasis on cost reduction andefficiency increase.


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XeroxCampaign #1: Phaser

Campaign Period: Q2


Product Range: Phaser 3100, 3117

Media Mix: Print

Media Spends:

Key Message: Having more choices makes iteasier to make the right move.

AIO

20 ppm speed

600 x 600 dpi resolution.

Remarks: Targeting consumers by multitude ofoptions


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HP Q1 Q2 2010 Competitive Review India

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