Hp psg my digital living solutions showcase

• 1. HP Di gi t al Li vi ng Sol ut i on ShowcaseAlex CHANGHP Malaysia 2008 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice

2. Our Target Audience Primary: Modern, affluent urban, young families with HHI of RM 8K and above Individuals from ages 13 - 49 years old Decision-makers are the bread-winners of the family usually the father agedbetween 35 49 years old They are working professionals in corporate firms Their children are usually aged between 8 19 years old Both parents and children are tech-savvy, know how to use the internet tosearch for info, to download music, to play games, to upload photos and tocommunicate with their friends and family Most of them own a laptop or computer at home or at work Secondary: Corporate customers in Hospitality, Service MOE, Housing Development andInterior Designing sectors whom would be in the market for such solutions fromHP 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 3 3. Target Audience Mindset I am always busy either with work or one thing to another and life actually passes me by while I am planning for it. My wife is busy with household matters and the children are busy growing up. I want to be surrounded with my loved ones, watch a movie with my wife or play games with my children but I do not have enough time with them. At times my job requires me to be away from my family but I want to be in-touch with them and I dont want to miss a thing. Sometimes I wish I could do everything and be everywhere with just a snap of my fingers! 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 4 4. Consum er Sol ut i on Showcaseel ement s Gaming Digital HomeHiDEF gaming; Audio & Video Video, Audio, Photo,Performance Gaming Interactive, Animation, internetOnline Gaming/MMORPG VoIP, Instant MessagingInteractiveBroadbandMulti Node (terminal)ConsumerSolutionsEducation Outdoor & Mobile Touch Computing Interactive, learning, GPS Internet Portable Smart handheld Windows Mobile Connectivity ; WiMAX, edge ;3G 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice5 5. Di gi t al Hom Bl ue- pr i nte 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 6 6. Campaign Big Idea BE A HERO WITH HPOrdinary People, Extraordinary Powers. Only with HP Digital Living Solutions.Most of us have dreamt of being a superhero at some point in our lives.Its almost everyones secret fantasy to have special powers.Through the revolutionary technology of HP Digital Living, the consumer cannow become the superhero theyve always wanted to be. With HP, ordinary folkcan do extraordinary things through their newly acquired abilities, madepossible by the high-performance features of the HP Digital Products whichdelivers the Computer is Personal Again brand essence. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 7 7. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 8 8. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 9 9. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 10 10. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 11 11. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 12 12. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 13 13. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 14 14. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 15 15. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 16 16. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 17 17. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 18 18. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 19 19. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 20 20. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 21 21. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 22 22. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 23 23. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 24 24. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 25 25. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 26 26. Event 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 27 27. Event Det ai l sEvent Dates : 23 27 October 2008Venue : Ground Level, Highstreet, One Utama, NewWingTime: 10am 9pmLaunch Date : 23 October 2008Press Conference : 11.30am 1.30pm on Launch Day 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 28 28. Event LayoutTop Over vi ew 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 32 29. Event Layout Perspective View Overview 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 33 30. Event LayoutPer spect i ve Vi ew - Li vi ng 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 34 31. Event LayoutPerspective View SoHo 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 35 32. Event Layout Perspective View Kitchen 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 36 33. Event LayoutPerspective View Sis room 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 37 34. Event LayoutPerspective View Bro room 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 38 35. pi ct ur es 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 39 36. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 40 37. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 41 38. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 42 39. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 43 40. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 44 41. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 45 42. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 46 43. 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice 47 44. Thank you48 2008 Hewlett-Packard Development Company, L.P. The 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice information contained here in is subject to change without notice48