HP Enterprise Group Marketing Channel Implementation Guide

PowerPoint Presentation

HP Enterprise Group Marketing Channel Implementation GuideGlobal EG MSA 4132004#4

Sally Chasanoff Channel Campaign ManagerAugust 1, 2013 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#ContentContactsCampaign Overview- Background- Concept- MessagingCampaign Tactics- Communication tools & tactics- Translations- CTAs/Sales readiness- Sample of available tactics Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Campaign backgroundInitiative supported:HP Just Right IT partner transactional promotionObjectives:Demonstrate the simplicity and value of HP MSA family of products for customers who want to manage their data growth by consolidating their storage.Target audience:CIO, Data Center Manager, Technology Influencers, CFOProducts:HP MSA familyPrimary: HP MSA 2000 for a shared storage solution and HP MSA 2040 for increased storage performance as your business expands.Secondary: HP Technology Services helps customers maximize their storage investment.CTA:Core CTA: Contact usOptional CTA: View family data sheet: HP P2000 G3 Modular Smart ArraysOptional CTA: View data sheet: HP MSA 2040 Storage

Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Campaign concept (1/2)Value Proposition:The HP MSA 2000 and the new HP MSA 2040 are designed for efficient storage consolidation at affordable prices with the ability to upgrade as your business expands.

HP MSA 2000 balances low entry price point with array capacity.

HP MSA 2040 provides the right solution when optimal performance is a requirement.

Customer Insight/Rationale: Small to mid-size businesses have limited but knowledgeable staffs and taxed IT budgets, which can make it difficult to efficiently consolidate storage.I want to consolidate, but Im not sure where to start. I need a shared storage solution thats right for me. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Campaign concept (2/2)Headline:Virtualize, consolidate, and simplify with MSA

Subhead: Get simple, high-performance SAN storage

Imagery:HP MSA 2000HP MSA 2040

Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Message mapJRIT messageTechnology made easy for your growing businessCampaign MessageThe HP MSA 2000 and the new HP MSA 2040 are designed for efficient storage consolidation at affordable prices with the ability to upgrade as your business expands.Campaign HeadlineVirtualize, consolidate, and simplify with MSASubheadlineGet simple, high performance SAN storageCustomer pain pointsLimited IT resourcesIT sprawlEnergy costsProtection of existing investmentsIncreasing workloadsHPs solution to pain pointsThe HP MSA family of products provide small and mid-size businesses with a pain to efficient storage consolidation. Easy to manageintuitive user interface and storage management utility dont require high-level expertise. Reduce IT footprint and save energyVirtualization means more machines on less hardware. Protect existing investmentsCustomers can easily move disk drives from HP MSA 2000 to HP MSA 2040. Maximize resourcesSimple management interface is familiar to server administrators who work with HP ProLiant and HP BladeSystem servers. High performanceHP MSA 2040 features offers 16 Gb Fibre Channel connectively with the industrys best price performance. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Co-branded campaign tacticsCommunication Tools & SpecificationsTranslationsCTAs/Sales ReadinessSample of Available Tactics Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Communication tools & tacticsAll tactics can be found on Partner Marketing Center here, Marketing Depot here, and Comoda here :Folder: Global EG ISS 4132004#3Link: https://www.hppreferredpartners.com/campaigns/detail-view.hp?content_id=1120

DemandgenerationOtherSales andmarketingtoolsChannel trainingPowerPoint(by product/BU)Channelannouncement emaileDM from distributor toreseller (generic on JRIT)eDM from reseller to customer (by product/BU)DM postcard from resellerto customer (by product/BU)Customer overview(by product/BU)TelescriptValue proposition(printed and filmed)ChannelImplementation guideCopy deck(translated)CampaignIntroduction video Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#All tactics can be found on PMC, Marketing Depot, and Comoda.CategoryTacticsSpecificationsDirect MarketingeDMJPG, source filePostcardJPG, source fileSales and Marketing ToolsChannel training presentation (by product/BU)PowerPointCustomer overview (by product/BU)PowerPointTelescript8.5 x 11 Word documentValue proposition (printed and filmed)PDFOtherChannel implementation guidePowerPointChannel announcement emailJPG, source fileCopy deck (translated)8.5 x 11 Word documentCampaign introduction videowww.hp.com/go/promo/transactionalOverview of available tactics Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Gated and non-gated CTAsCampaign CTACore CTA (gated)Contact us

Optional gated CTAView family data sheet: HP P2000 G3 Modular Smart Arrays- hereView data sheet: HP MSA 2040 Storage- here

Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#TranslationsTranslations need to be carefully checked and amended, for example, CTA (call to action).Copy decks are available for translation on August 1, 2013.Global EG ISS 4132004#4Link: https://www.hppreferredpartners.com/campaigns/detail-view.hp?content_id=1120

Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#

Sample of available tactics (1/2)VideoeDMPostcard Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#EndPowerPoint is a U.S. registered trademark of Microsoft Corporation. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#