HP Brazilian Sustainability Programme, Speaker, Brazil

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice. Confidentiality label goes here

Cassio Lopes| Mar 07 2012 Operations Mgr Take Back & Recycling

HP Brazil Environmental Sustainability Program

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice. 2 © Copyright 2010 Hewlett-Packard Development Company, L.P.

Agenda

• HP Brazil Environmental Sustainability

• TB&R Brazil Ops & Infrastructure

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

HP Brazil Environmental Sustainability Program

Objectives:

Enable Market Access

Comply with increasing customers Green IT requirements

Meet Government regulations (Brazil e-waste law)

Develop clear & integrated environmental positioning for Brazil

Capture Value by playing a lead role in our segment

Customer Requirements

Regulations & Compliance

Branding & Differentiation

HP Value Creation

Be THE most environmentally responsible IT company in Brazil creating differentiation, preference & advantage for HP, while making it easy for our customers to „go green‟

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

HP Brazil Environmental Sustainability

Program Structure

• IT Infraestructure HP Community

• HP Brazil

• Institutes

• Suppliers

• Customers

• Government

Sta

kehold

ers

Contr

ibution

Sup

port

• Products returns

• DfE programs: recicled materials, plastics and paper as raw material for new products.

Green Base Brazil

TB&R

Design for Environment

• Communication:

• Internal Intranet, Ambassadors, Volunteers External Press, Social Midias, Internet

Communication Strategy

Volunteers

Environmental Sustainability Steering Committee

Ambassadors

Strategy

Green Team Support Brazil Coverage

Initiatives Execution

22

98

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

HP products

and services

Low carbon

economy

Policy and collaboration

HP owned

operations

Strategy Framework

Reduce HP-owned operations footprint

Reduce the impact of our products on the climate

Advocate for effective public policy to enable the transformation of the economy to low-carbon

Develop products and

services that will reduce

the footprint of the rest of

the economy

HP Brazil Environmental Sustainability

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

HP Brazil Cradle-to-Cradle Ecosystem

Raw Material

Value Capture

R &

D

R&

D Initia

tive

s alig

ned w

ith

supply

chain

inte

gra

tion

Recycling Suppliers Product

Completion Direct

Shipment “Dynamic

replenishment” Support

Reverse Logistics

Environmental Sustainability

Manufacturing

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

HP Brazil Program Initiatives

1

Education & Engagement

• Cross BU Sustainability

Governance & Compliance

• Integrated Environmental

Sustainability program with 132

volunteers with country coverage

• HP Eco Solutions training

developed and open to all

employees

Environmental Attitude

• Over 4.5 millions EPS cushions replaced with environmental friendly molded pulp, locally developed

• Local development of the 1st WW pulp cushions for low end lasers

• HP Deskjet D1660 and Deskjet F4480 made with up to 50% recycled material, developed and sourced from the local market

• E2E product life cycle mgmt. Raw material back from our end of life recycling process reintegrated to the local production cycle

• HP Supply Chain SER Program

• Legislation Compliance & influencing norms and laws

Take Back & Recycling

Ecosystem

• Country wide Reverse Logistics and product disposition

• +50 HP Stores as Drop-off Points

• 1st LA Supplies Recycling Center with 1.2 million/year capacity

• 1Mi pens recycled to date

• 2,500+ tons of HW recycled since 2007

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

Brazil TB&R Ops.

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

Take Back & Recycling Ecosystem

Network

Supplies Hardware Batteries

HP Suppliers

Market/Customers

HP new Products

Other Industries

Recycling Solution Center

About 55 in Brasil

www.hp.com.br/reciclar

HP Stores Internet

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

Pens Recycling Center

Take Back & Recycling Ecosystem

Pens Recycling Operation Recycled Resin

Factory Scrap Customers After Life

Printer Parts

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

HP’s Products and Services

Workstation: HP‟s entire personal workstation line has become the first to achieve a “Gold” listing in the Electronic Products Environmental Assessment Tool (EPEAT™)

Business PCs: Long lifecycle desktops achieved the first gold EPEAT rating, incl 80% efficient power supply as standard

Virtualization: Thin clients & Blade PC solutions offer a 20%+ operating costs reduction compared to traditional desktops

Displays: HP exclusive Light Saver utility helps increase monitor life and save energy

Power Management: HP‟s power management features on desktop PCs save up to 481 KWh or 241 kgs of CO2 per year.

Commercial Notebooks Energy efficient design with Smart AC adapters and LED back light.

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

Freepackaging

Storage and sourcing of products

6x HP Brazil

(Manufacturing)

Provider

(Embalagens

Jaguaré)

Value captured: • Closed loop process • Logistics optimization • Cost Reduction

Objetive: Develop a logistics system for parts storage and sourcing at printers manufacturing operation through reusable and recycled card boxes.

Each box is used 6 times and then is recycled closing the loop

Awards: 2,006 - Eco Amcham Award 2,006 - FIESP Award 2,002 – Embanews Magazine Award

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice.

Paper Recycling & Pulp Cushions

Value Captured • Closed Loop model • Engagement • Contribution • Cost Reduction

Objetives Enable paper recycling from HP offices and printers‟ tests at manufacturing in packaging for new products – pulp cushions replacing EPS (Isopor) or stuffing of the card boxes.

Card box Pulp Cushion + = HP Packaging for Printers

Recycling

Recycling

Offices

Manufacturing (paper)

Printer Tests

Card

Boxes

Pulp Cushion

Pulp Cushion Provider

Card boxes

Provider

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice. Confidentiality label goes here

Thank you!